Groundwork

County profile · Louisiana

Pointe Coupee Parish, LA market data

How Pointe Coupee Parish compares with other counties for 56 business types: competitors, household spending, official counts and growth.

Population, 2025
19,520
−5.6% since 2020
Households
8,335
Median household income
$65,961
+59.0% vs. 2015–2019, before inflation
Median home value
$179,300
Jobs located here
5,347
Highest market score
69
Lawn, cleaning and pest control, #247 of 1,771 scored counties

A site report maps the competitors on map listings around any address in Pointe Coupee Parish by name and distance, and the households and spending within reach. Or open the report at the center of Pointe Coupee Parish. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Pointe Coupee Parish has an estimated 19,520 people and 8,335 households. Population estimates put the population change in Pointe Coupee Parish from 2020 to 2025 at −5.6%, against +3.1% for the U.S. Median household income in Pointe Coupee Parish is $65,961, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 59.0%, before inflation.

Relative to the U.S., household spending in Pointe Coupee Parish runs highest on vehicle insurance (an index of 116, where 100 is the U.S. average) and lowest on memberships, classes and admissions (69).

Of the business types scored in Pointe Coupee Parish, lawn care, cleaning and pest control companies (69); real estate businesses (58); and real estate agents and brokers (57) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #247 of 1,771 scored counties.

Pointe Coupee Parish is part of the Baton Rouge metro area. Against the U.S., map listings per household run highest for convenience stores (2.6 times the U.S. rate) and lowest for clothing, shoe and laundry businesses (48% below the U.S. rate).

All 56 business types in Pointe Coupee Parish

Highest Groundwork market score first. Each score compares Pointe Coupee Parish with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.

Every business type in Pointe Coupee Parish, LA, highest Groundwork market score first, with its rank among counties, listings, listings per 10,000 households, spending per listing and official establishments
Business typeScoreRank among countiesListingsPer 10k householdsSpending per listingSpending per listing vs. U.S. (100)Official establishments
Lawn, cleaning and pest control69#247 of 1,77156.0$2.3M1403
Real estate58#644 of 2,229910.8Index only309Under 3
Real estate agents and brokers57#670 of 2,17689.6Index only276Under 3
Coffee shops and cafes56#760 of 2,06367.2$5M1353
Home repair trades52#920 of 2,05778.4$3.2M13214
Clothing and shoe stores50#1,033 of 2,08778.4$2.1M169Under 3
Insurance agencies50#1,108 of 2,2721214.4$1.6M1266
Auto repair shops50#1,176 of 2,3781416.8$493K1113
Doctors, dentists and clinics50#1,179 of 2,3944452.8$203K1333
Auto repair and car care50#1,225 of 2,4012428.8$288K1074
Clothing, shoes and laundry49#1,150 of 2,2101012.0$1.5M171Under 3
Bakeries and dessert shops47#1,033 of 1,88978.4$4.3M1033
Pet businesses45#1,337 of 2,2001214.4$589K673
Fast food and sandwich shops37#1,612 of 2,2221315.6$2.3M7514
Restaurants and cafes35#1,825 of 2,40587104.4$344K9333
Primary care and pediatrics34#1,292 of 1,65656.0$1.8M100Under 3
Hair salons33#1,931 of 2,3391619.2$443K103Under 3
Sit-down restaurants30#2,039 of 2,4055060.0$599K9015
Salons, barbers and spas26#2,209 of 2,3853238.4$221K104Under 3
Grocery stores25#1,767 of 2,07078.4$6.9M746
Spas and skin care24#1,645 of 1,76989.6$885K101Under 3
Veterinarians23#1,338 of 1,48567.2$1.2M433
Gyms18#1,679 of 1,79278.4$808K62Under 3
Gyms, studios and classes18#1,986 of 2,0881214.4$471K71Under 3
Gas stations17#2,256 of 2,3581619.2$1.4M5816
Barbershops16#1,261 of 1,35667.2$1.2M63Under 3
Grocery and convenience stores16#2,284 of 2,4022833.6$1.7M5112
Convenience stores14#2,139 of 2,2611720.4$2.8M366
HVAC and plumbingNot scoredNot scored44.8$5.6M1187
Martial arts and dance studiosNot scoredNot scored44.8$1.4M70Under 3
Physical therapyNot scoredNot scored44.8$2.2M933
Dentists and orthodontistsNot scoredNot scored33.6$3M302Under 3
Funeral homesNot scoredNot scored33.6$479K713
Landscaping and lawn careNot scoredNot scored33.6$3.9M1333
Optometrists and eye careNot scoredNot scored33.6$3M95Under 3
Pet grooming and boardingNot scoredNot scored33.6$2.4M93Under 3
Child care and preschoolsNot scoredNot scored22.4$1.8MToo few9
ChiropractorsNot scoredNot scored22.4$4.5MToo fewUnder 3
Collision repair and body shopsNot scoredNot scored22.4$3.5MToo fewUnder 3
Nail salonsNot scoredNot scored22.4$3.5MToo fewUnder 3
Roofing and guttersNot scoredNot scored22.4$11.2MToo fewUnder 3
Car washes and detailingNot scoredNot scored11.2$6.9MToo fewUnder 3
ElectriciansNot scoredNot scored11.2$22.4MToo few7
House cleaningNot scoredNot scored11.2$11.7MToo fewUnder 3
LaundromatsNot scoredNot scored11.2$15MToo fewUnder 3
Mortgage brokers and lendersNot scoredNot scored11.2Index onlyToo fewUnder 3
Oil change and quick lubeNot scoredNot scored11.2$6.9MToo fewUnder 3
Pest controlNot scoredNot scored11.2$11.7MToo fewUnder 3
Pet storesNot scoredNot scored11.2$7.1MToo fewUnder 3
PizzaNot scoredNot scored11.2$29.9MToo few14
Tire shopsNot scoredNot scored11.2$6.9MToo fewUnder 3
Yoga, Pilates and fitness studiosNot scoredNot scored11.2$5.7MToo fewUnder 3
Dry cleanersNot scoredNot scored00.0None listedNone listedUnder 3
Home inspectorsNot scoredNot scored00.0None listedNone listedUnder 3
Property managementNot scoredNot scored00.0None listedNone listedUnder 3
Urgent care and walk-in clinicsNot scoredNot scored00.0None listedNone listedUnder 3

Household spending in Pointe Coupee Parish

What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).

Annual household spending in Pointe Coupee Parish, LA by line, per household, and against the U.S.
Spending lineA year, all householdsPer householdIndex vs. U.S. (100)
Vehicle maintenance and repairs$6.9M$82987
Gasoline and other fuels$22.3M$2,674103
Food away from home$29.9M$3,59188
Groceries$48.4M$5,80792
Personal care products and services$7.1M$85085
Child care and other personal services$3.6M$43475
Memberships, classes and admissions$5.7M$67869
Medical and dental services$8.9M$1,07083
Pets$7.1M$84893
Clothing, shoes and related services$15M$1,80588
Vehicle insurance$19M$2,276116
Home repairs, maintenance and insurance$22.4M$2,69089
Lawn care, cleaning and other household services$11.7M$1,40599
Rent and homeowner costs$120.5M$14,46087

Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.

Population and households in Pointe Coupee Parish

Population, 2025 estimate
19,520−5.6% since 2020
Households
8,335
Median age
44.2
Homes lived in by their owners
80%
Vehicles per household
1.7
Land area
556 sq. mi.
People per square mile
36
Median household income
$65,961+59.0% vs. 2015–2019, before inflation
Average household income
$86,618
Median home value
$179,300
Jobs located here
5,347
Daytime population
16,487Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Pointe Coupee Parish?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.

Or open the report at the center of Pointe Coupee Parish. Signed out, you see a blurred preview; on an account, each report is one action.

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Pointe Coupee Parish is part of the Baton Rouge, LA metro area.

Questions

How fast is Pointe Coupee Parish, LA growing?

Population estimates put Pointe Coupee Parish at 19,520 people in 2025, down 5.6% since 2020, against +3.1% for the U.S. It has 8,335 households. Median household income rose 59.0% from the 2015–2019 survey, before inflation.

How much do households in Pointe Coupee Parish, LA spend?

Households in Pointe Coupee Parish spend about $120.5M a year on rent and homeowner costs, $48.4M on groceries and $29.9M on food away from home. Set against the U.S., households in Pointe Coupee Parish spend the most on vehicle insurance (an index of 116, where 100 is the U.S. average) and the least on memberships, classes and admissions (69).

Which business types have the highest market scores in Pointe Coupee Parish, LA?

The highest Groundwork market scores in Pointe Coupee Parish are for lawn care, cleaning and pest control companies (69); real estate businesses (58); and real estate agents and brokers (57). Pointe Coupee Parish ranks #247 of 1,771 scored counties for lawn care, cleaning and pest control companies.

How does Pointe Coupee Parish, LA compare with the U.S.?

The median household income in Pointe Coupee Parish is $65,961 a year, 18% below the U.S. median of $80,734. The population fell 5.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $179,300, against $332,700 for the U.S. For its number of households, Pointe Coupee Parish has the most map listings, relative to the U.S., for convenience stores (2.6 times the U.S. rate) and the fewest for clothing, shoe and laundry businesses (48% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 28 of the 56 business types have a score in Pointe Coupee Parish, each ranked against other counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Pointe Coupee Parish. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

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Screening a site or an acquisition in Pointe Coupee Parish?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Pointe Coupee Parish. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.