County profile · Louisiana
De Soto Parish, LA market data
How De Soto Parish compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 27,381
- +2.0% since 2020
- Households
- 10,504
- Median household income
- $48,578
- +5.6% vs. 2015–2019, before inflation
- Median home value
- $154,900
- Jobs located here
- 8,222
- Highest market score
- 72
- Pet businesses, #216 of 2,200 scored counties
A site report maps the competitors on map listings around any address in De Soto Parish by name and distance, and the households and spending within reach. Or open the report at the center of De Soto Parish. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
De Soto Parish has an estimated 27,381 people and 10,504 households. Population estimates show De Soto Parish grew 2.0% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in De Soto Parish is $48,578, 40% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 5.6%, before inflation.
Relative to the U.S., household spending in De Soto Parish runs highest on vehicle insurance (an index of 123, where 100 is the U.S. average) and lowest on memberships, classes and admissions (56).
Of the business types scored in De Soto Parish, pet businesses (72); salons, barbers and spas (66); and medical and dental practices (66) have the highest Groundwork market scores. For pet businesses, that ranks #216 of 2,200 scored counties.
De Soto Parish is part of the Shreveport-Bossier City metro area. Against the U.S., map listings per household run highest for gas stations (2.4 times the U.S. rate) and lowest for real estate businesses (73% below the U.S. rate).
All 56 business types in De Soto Parish
Highest Groundwork market score first. Each score compares De Soto Parish with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet businesses | 72 | #216 of 2,200 | 7 | 6.7 | $1.1M | 129 | 3 |
| Salons, barbers and spas | 66 | #412 of 2,385 | 23 | 21.9 | $348K | 164 | 3 |
| Doctors, dentists and clinics | 66 | #467 of 2,394 | 26 | 24.8 | $390K | 256 | 12 |
| Restaurants and cafes | 66 | #509 of 2,405 | 69 | 65.7 | $487K | 131 | 24 |
| Fast food and sandwich shops | 66 | #511 of 2,222 | 9 | 8.6 | $3.7M | 122 | 11 |
| Insurance agencies | 66 | #588 of 2,272 | 13 | 12.4 | $2M | 155 | 8 |
| Auto repair and car care | 65 | #529 of 2,401 | 27 | 25.7 | $333K | 124 | 9 |
| Real estate agents and brokers | 64 | #374 of 2,176 | 8 | 7.6 | Index only | 321 | Under 3 |
| Real estate | 63 | #435 of 2,229 | 11 | 10.5 | Index only | 293 | Under 3 |
| Sit-down restaurants | 62 | #671 of 2,405 | 41 | 39.0 | $820K | 124 | 7 |
| Home repair trades | 58 | #652 of 2,057 | 8 | 7.6 | $3.2M | 131 | 15 |
| Bakeries and dessert shops | 55 | #724 of 1,889 | 6 | 5.7 | $5.6M | 135 | 5 |
| Auto repair shops | 55 | #935 of 2,378 | 16 | 15.2 | $563K | 127 | Under 3 |
| Grocery and convenience stores | 54 | #1,039 of 2,402 | 21 | 20.0 | $2.7M | 80 | 4 |
| Hair salons | 52 | #1,051 of 2,339 | 15 | 14.3 | $534K | 124 | Under 3 |
| Convenience stores | 51 | #1,077 of 2,261 | 8 | 7.6 | $7.1M | 90 | 3 |
| HVAC and plumbing | 50 | #847 of 1,707 | 5 | 4.8 | $5.1M | 107 | 9 |
| Clothing and shoe stores | 50 | #1,036 of 2,087 | 10 | 9.5 | $1.7M | 136 | Under 3 |
| Dentists and orthodontists | 49 | #976 of 1,886 | 9 | 8.6 | $1.1M | 115 | 5 |
| Clothing, shoes and laundry | 49 | #1,153 of 2,210 | 14 | 13.3 | $1.2M | 140 | Under 3 |
| Coffee shops and cafes | 48 | #1,090 of 2,063 | 8 | 7.6 | $4.2M | 114 | 5 |
| Grocery stores | 41 | #1,320 of 2,070 | 7 | 6.7 | $8.1M | 88 | Under 3 |
| Pet grooming and boarding | 35 | #1,079 of 1,461 | 5 | 4.8 | $1.6M | 62 | Under 3 |
| Gyms, studios and classes | 35 | #1,646 of 2,088 | 10 | 9.5 | $579K | 88 | Under 3 |
| Gyms | 33 | #1,420 of 1,792 | 6 | 5.7 | $966K | 74 | Under 3 |
| Gas stations | 33 | #1,873 of 2,358 | 27 | 25.7 | $1.1M | 46 | 14 |
| Tire shops | 31 | #1,221 of 1,530 | 5 | 4.8 | $1.8M | 72 | 3 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 3.8 | $1.4M | 72 | Under 3 |
| Pizza | Not scored | Not scored | 4 | 3.8 | $8.4M | 165 | 11 |
| Spas and skin care | Not scored | Not scored | 4 | 3.8 | $2M | 228 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 2.9 | $3M | 97 | Under 3 |
| Funeral homes | Not scored | Not scored | 3 | 2.9 | $522K | 77 | 3 |
| Nail salons | Not scored | Not scored | 3 | 2.9 | $2.7M | 160 | Under 3 |
| Physical therapy | Not scored | Not scored | 3 | 2.9 | $3.4M | 141 | 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 2.9 | $8.5M | 100 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 2 | 1.9 | $4.5M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 1.9 | $5.1M | Too few | 4 |
| Barbershops | Not scored | Not scored | 1 | 1.0 | $8M | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 1 | 1.0 | $3.8M | Too few | 7 |
| Chiropractors | Not scored | Not scored | 1 | 1.0 | $10.2M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 1.0 | Index only | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 1 | 1.0 | $13.4M | Too few | 7 |
| Laundromats | Not scored | Not scored | 1 | 1.0 | $17.2M | Too few | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 1 | 1.0 | $13.4M | Too few | 10 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 1.0 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.0 | $9M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 1.0 | $10.2M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.0 | $7.9M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 1.0 | Index only | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 1 | 1.0 | $7.9M | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 6 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in De Soto Parish
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $9M | $857 | 89 |
| Gasoline and other fuels | $29.9M | $2,843 | 110 |
| Food away from home | $33.6M | $3,202 | 79 |
| Groceries | $57M | $5,424 | 86 |
| Personal care products and services | $8M | $762 | 76 |
| Child care and other personal services | $3.8M | $360 | 62 |
| Memberships, classes and admissions | $5.8M | $552 | 56 |
| Medical and dental services | $10.2M | $966 | 75 |
| Pets | $7.9M | $753 | 83 |
| Clothing, shoes and related services | $17.2M | $1,642 | 80 |
| Vehicle insurance | $25.4M | $2,416 | 123 |
| Home repairs, maintenance and insurance | $25.4M | $2,420 | 80 |
| Lawn care, cleaning and other household services | $13.4M | $1,275 | 90 |
| Rent and homeowner costs | $139.8M | $13,309 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in De Soto Parish
- Population, 2025 estimate
- 27,381+2.0% since 2020
- Households
- 10,504
- Median age
- 40.1
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.9
- Land area
- 876 sq. mi.
- People per square mile
- 31
- Median household income
- $48,578+5.6% vs. 2015–2019, before inflation
- Average household income
- $73,503
- Median home value
- $154,900
- Jobs located here
- 8,222
- Daytime population
- 23,090Residents who don’t work, plus everyone whose job is here
Looking at a specific site in De Soto Parish?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of De Soto Parish. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is De Soto Parish, LA growing?
Population estimates put De Soto Parish at 27,381 people in 2025, up 2.0% since 2020, slower than the U.S. (+3.1%). It has 10,504 households. Median household income rose 5.6% from the 2015–2019 survey, before inflation.
How much do households in De Soto Parish, LA spend?
Households in De Soto Parish spend about $139.8M a year on rent and homeowner costs, $57M on groceries and $33.6M on food away from home. Set against the U.S., households in De Soto Parish spend the most on vehicle insurance (an index of 123, where 100 is the U.S. average) and the least on memberships, classes and admissions (56).
Which business types have the highest market scores in De Soto Parish, LA?
The highest Groundwork market scores in De Soto Parish are for pet businesses (72); salons, barbers and spas (66); and medical and dental practices (66). De Soto Parish ranks #216 of 2,200 scored counties for pet businesses.
How does De Soto Parish, LA compare with the U.S.?
The median household income in De Soto Parish is $48,578 a year, 40% below the U.S. median of $80,734. The population rose 2.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $154,900, against $332,700 for the U.S. For its number of households, De Soto Parish has the most map listings, relative to the U.S., for gas stations (2.4 times the U.S. rate) and the fewest for real estate businesses (73% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 27 of the 56 business types have a score in De Soto Parish, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in De Soto Parish. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in De Soto Parish?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of De Soto Parish. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.