Small-town market profile · Louisiana
Natchitoches, LA area market data
Population, household spending and competition for 56 business types in the Natchitoches area, each scored against other small-town markets.
- Population, 2025
- 36,089
- −3.5% since 2020
- Households
- 14,508
- Median household income
- $46,292
- +62.1% vs. 2015–2019, before inflation
- Median home value
- $171,300
- Jobs located here
- 14,086
- Highest market score
- 62
- Pet businesses, #120 of 527 scored small-town markets
A site report maps the competitors on map listings around any address in the Natchitoches area by name and distance, and the households and spending within reach. Or open the report at the center of the Natchitoches area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 36,089 people live in the Natchitoches area, in 14,508 households. Population estimates put the population change in the Natchitoches area from 2020 to 2025 at −3.5%, against +3.1% for the U.S. The median household income in the Natchitoches area is $46,292 a year, 43% below the U.S. median of $80,734. That rose 62.1% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Natchitoches area spend the most on vehicle insurance (an index of 116, where 100 is the U.S. average) and the least on memberships, classes and admissions (54).
The highest Groundwork market scores in the Natchitoches area are for pet businesses (62), coffee shops and cafes (59) and home repair companies (57). The Natchitoches area ranks #120 of 527 scored small-town markets for pet businesses.
The Natchitoches area is made up of one county, Natchitoches Parish. For its number of households, the Natchitoches area has the most map listings, relative to the U.S., for convenience stores (2.2 times the U.S. rate) and the fewest for real estate agents and brokers (55% below the U.S. rate).
All 56 business types in the Natchitoches area
Highest Groundwork market score first. Each score compares the Natchitoches area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet businesses | 62 | #120 of 527 | 10 | 6.9 | $1M | 119 | 3 |
| Coffee shops and cafes | 59 | #165 of 529 | 6 | 4.1 | $7.5M | 202 | 4 |
| Home repair trades | 57 | #172 of 526 | 10 | 6.9 | $3.4M | 140 | 13 |
| Landscaping and lawn care | 56 | #147 of 399 | 7 | 4.8 | $2.6M | 87 | 5 |
| Lawn, cleaning and pest control | 55 | #191 of 481 | 11 | 7.6 | $1.6M | 97 | 5 |
| Child care and preschools | 50 | #229 of 454 | 5 | 3.4 | $1M | 102 | 7 |
| Veterinarians | 49 | #210 of 398 | 5 | 3.4 | $2.1M | 77 | 3 |
| HVAC and plumbing | 47 | #264 of 476 | 7 | 4.8 | $4.9M | 102 | 9 |
| Auto repair and car care | 45 | #316 of 538 | 44 | 30.3 | $265K | 99 | 19 |
| Real estate agents and brokers | 43 | #348 of 533 | 20 | 13.8 | Index only | 173 | 7 |
| Auto repair shops | 39 | #382 of 538 | 30 | 20.7 | $388K | 87 | 11 |
| Dentists and orthodontists | 38 | #377 of 526 | 11 | 7.6 | $1.2M | 126 | 8 |
| Grocery stores | 37 | #375 of 506 | 10 | 6.9 | $7.7M | 83 | 5 |
| Insurance agencies | 35 | #397 of 537 | 26 | 17.9 | $1.3M | 101 | 17 |
| Bakeries and dessert shops | 35 | #409 of 507 | 13 | 9.0 | $3.4M | 83 | 4 |
| Real estate | 35 | #453 of 536 | 27 | 18.6 | Index only | 161 | 17 |
| Primary care and pediatrics | 32 | #361 of 458 | 8 | 5.5 | $1.7M | 96 | 17 |
| Spas and skin care | 32 | #428 of 504 | 9 | 6.2 | $1.2M | 135 | 3 |
| Pizza | 32 | #437 of 520 | 9 | 6.2 | $5M | 98 | 33 |
| Convenience stores | 26 | #463 of 529 | 25 | 17.2 | $3.1M | 39 | 3 |
| Grocery and convenience stores | 26 | #473 of 538 | 39 | 26.9 | $2M | 58 | 8 |
| Physical therapy | 25 | #360 of 400 | 5 | 3.4 | $2.7M | 113 | 10 |
| Clothing, shoes and laundry | 25 | #470 of 536 | 28 | 19.3 | $825K | 94 | 15 |
| Clothing and shoe stores | 24 | #479 of 536 | 21 | 14.5 | $1.1M | 87 | 15 |
| Doctors, dentists and clinics | 24 | #489 of 538 | 86 | 59.3 | $158K | 104 | 42 |
| Funeral homes | 23 | #331 of 365 | 6 | 4.1 | $327K | 48 | Under 3 |
| Mortgage brokers and lenders | 22 | #171 of 177 | 6 | 4.1 | Index only | 81 | 3 |
| Restaurants and cafes | 22 | #501 of 538 | 143 | 98.6 | $313K | 84 | 64 |
| Sit-down restaurants | 22 | #515 of 538 | 83 | 57.2 | $540K | 81 | 26 |
| Gas stations | 21 | #497 of 536 | 32 | 22.1 | $1.2M | 51 | 21 |
| Tire shops | 19 | #403 of 431 | 8 | 5.5 | $1.5M | 58 | 4 |
| Hair salons | 19 | #521 of 538 | 40 | 27.6 | $267K | 62 | 5 |
| Salons, barbers and spas | 19 | #525 of 538 | 61 | 42.0 | $175K | 82 | 10 |
| Nail salons | 18 | #359 of 387 | 7 | 4.8 | $1.5M | 91 | Under 3 |
| Gyms, studios and classes | 12 | #523 of 535 | 18 | 12.4 | $425K | 64 | Under 3 |
| Fast food and sandwich shops | 11 | #523 of 537 | 25 | 17.2 | $1.8M | 59 | 33 |
| Gyms | 8 | #501 of 506 | 13 | 9.0 | $589K | 45 | Under 3 |
| Barbershops | Not scored | Not scored | 4 | 2.8 | $2.7M | 142 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 4 | 2.8 | $2.9M | 94 | 3 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 2.8 | $1.9M | 95 | Under 3 |
| Pest control | Not scored | Not scored | 4 | 2.8 | $4.5M | 44 | Under 3 |
| Dry cleaners | Not scored | Not scored | 3 | 2.1 | $7.7M | 49 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 2.1 | $3.9M | 28 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 3 | 2.1 | $4.5M | 145 | 4 |
| Chiropractors | Not scored | Not scored | 2 | 1.4 | $6.8M | Too few | 3 |
| Electricians | Not scored | Not scored | 2 | 1.4 | $17M | Too few | 4 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 1.4 | $5.2M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 1.4 | $5.2M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 1 | 0.7 | $11.6M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 0.7 | $23.1M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 0.7 | Index only | Too few | 4 |
| Roofing and gutters | Not scored | Not scored | 1 | 0.7 | $34M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.7 | $13.6M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.7 | $7.7M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Natchitoches area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $11.6M | $803 | 84 |
| Gasoline and other fuels | $38.8M | $2,676 | 103 |
| Food away from home | $44.8M | $3,088 | 76 |
| Groceries | $76.8M | $5,296 | 84 |
| Personal care products and services | $10.7M | $736 | 73 |
| Child care and other personal services | $5.1M | $352 | 61 |
| Memberships, classes and admissions | $7.7M | $528 | 54 |
| Medical and dental services | $13.6M | $938 | 73 |
| Pets | $10.5M | $721 | 79 |
| Clothing, shoes and related services | $23.1M | $1,593 | 78 |
| Vehicle insurance | $32.9M | $2,265 | 116 |
| Home repairs, maintenance and insurance | $34M | $2,346 | 78 |
| Lawn care, cleaning and other household services | $17.9M | $1,233 | 87 |
| Rent and homeowner costs | $188.7M | $13,005 | 78 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Natchitoches area
- Population, 2025 estimate
- 36,089−3.5% since 2020
- Households
- 14,508
- Median age
- 36.7
- Homes lived in by their owners
- 61%
- Vehicles per household
- 1.7
- Land area
- 1,253 sq. mi.
- People per square mile
- 29
- Median household income
- $46,292+62.1% vs. 2015–2019, before inflation
- Average household income
- $68,591
- Median home value
- $171,300
- Jobs located here
- 14,086
- Daytime population
- 35,751Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Natchitoches area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Natchitoches area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Natchitoches area 1
- Natchitoches Parish, LA36,693 people
Other markets based in Louisiana 12
- New Orleans-Metairie, LA metro area981,662 people
- Baton Rouge, LA metro area875,313 people
- Lafayette, LA metro area413,428 people
- Shreveport-Bossier City, LA metro area386,819 people
- Slidell-Mandeville-Covington, LA metro area272,421 people
- Lake Charles, LA metro area244,027 people
- Monroe, LA metro area223,674 people
- Houma-Bayou Cane-Thibodaux, LA metro area202,438 people
- Alexandria, LA metro area149,622 people
- Hammond, LA metro area136,738 people
- Opelousas, LA area81,670 people
- New Iberia, LA area68,599 people
Questions
How fast is the Natchitoches, LA area growing?
Population estimates put the Natchitoches area at 36,089 people in 2025, down 3.5% since 2020, against +3.1% for the U.S. It has 14,508 households. Against the 2015–2019 survey, median household income rose 62.1%, before inflation.
How much do households in the Natchitoches, LA area spend?
Households in the Natchitoches area spend about $188.7M a year on rent and homeowner costs, $76.8M on groceries and $44.8M on food away from home. Relative to the U.S., household spending in the Natchitoches area runs highest on vehicle insurance (an index of 116, where 100 is the U.S. average) and lowest on memberships, classes and admissions (54).
Which business types have the highest market scores in the Natchitoches, LA area?
Of the business types scored in the Natchitoches area, pet businesses (62), coffee shops and cafes (59) and home repair companies (57) have the highest Groundwork market scores. For pet businesses, that ranks #120 of 527 scored small-town markets.
How does the Natchitoches, LA area compare with the U.S.?
Median household income in the Natchitoches area is $46,292, 43% below the U.S. median of $80,734. The population fell 3.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $171,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (2.2 times the U.S. rate) and lowest for real estate agents and brokers (55% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 37 of the 56 business types have a score in the Natchitoches area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Natchitoches area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Natchitoches area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Natchitoches area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.