County profile · Louisiana
Franklin Parish, LA market data
Population, household spending and competition for 56 business types in Franklin Parish, each scored against other counties.
- Population, 2025
- 19,002
- −3.6% since 2020
- Households
- 7,525
- Median household income
- $47,020
- +33.3% vs. 2015–2019, before inflation
- Median home value
- $113,000
- Jobs located here
- 4,479
- Highest market score
- 56
- Sit-down restaurants, #887 of 2,405 scored counties
A site report maps the competitors on map listings around any address in Franklin Parish by name and distance, and the households and spending within reach. Or open the report at the center of Franklin Parish. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 19,002 people live in Franklin Parish, in 7,525 households. Population estimates put the population change in Franklin Parish from 2020 to 2025 at −3.6%, against +3.1% for the U.S. The median household income in Franklin Parish is $47,020 a year, 42% below the U.S. median of $80,734. That rose 33.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Franklin Parish spend the most on vehicle insurance (an index of 116, where 100 is the U.S. average) and the least on memberships, classes and admissions (52).
The highest Groundwork market scores in Franklin Parish are for sit-down restaurants (56), restaurants and cafes (54) and real estate businesses (51). Franklin Parish ranks #887 of 2,405 scored counties for sit-down restaurants.
For its number of households, Franklin Parish has the most map listings, relative to the U.S., for grocery and convenience stores (2.1 times the U.S. rate) and the fewest for real estate businesses (62% below the U.S. rate).
All 56 business types in Franklin Parish
Highest Groundwork market score first. Each score compares Franklin Parish with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Sit-down restaurants | 56 | #887 of 2,405 | 24 | 31.9 | $955K | 144 | 5 |
| Restaurants and cafes | 54 | #993 of 2,405 | 47 | 62.5 | $488K | 132 | 18 |
| Real estate | 51 | #1,023 of 2,229 | 11 | 14.6 | Index only | 205 | 4 |
| Hair salons | 46 | #1,355 of 2,339 | 8 | 10.6 | $693K | 161 | Under 3 |
| Doctors, dentists and clinics | 44 | #1,454 of 2,394 | 32 | 42.5 | $220K | 144 | 9 |
| Fast food and sandwich shops | 41 | #1,460 of 2,222 | 8 | 10.6 | $2.9M | 94 | 11 |
| Real estate agents and brokers | 40 | #1,557 of 2,176 | 9 | 12.0 | Index only | 199 | Under 3 |
| Auto repair shops | 39 | #1,683 of 2,378 | 12 | 15.9 | $501K | 113 | 8 |
| Lawn, cleaning and pest control | 36 | #1,372 of 1,771 | 6 | 8.0 | $1.6M | 93 | Under 3 |
| Pet businesses | 36 | #1,665 of 2,200 | 7 | 9.3 | $767K | 87 | Under 3 |
| Salons, barbers and spas | 33 | #2,022 of 2,385 | 20 | 26.6 | $277K | 130 | Under 3 |
| Insurance agencies | 29 | #1,830 of 2,272 | 15 | 19.9 | $1.1M | 91 | 9 |
| Clothing and shoe stores | 28 | #1,766 of 2,087 | 11 | 14.6 | $1.1M | 86 | 4 |
| Clothing, shoes and laundry | 28 | #1,889 of 2,210 | 15 | 19.9 | $798K | 91 | 4 |
| Auto repair and car care | 27 | #2,120 of 2,401 | 30 | 39.9 | $201K | 75 | 9 |
| Primary care and pediatrics | 23 | #1,516 of 1,656 | 9 | 12.0 | $783K | 44 | 6 |
| Coffee shops and cafes | 19 | #1,990 of 2,063 | 7 | 9.3 | $3.3M | 88 | Under 3 |
| Gas stations | 17 | #2,254 of 2,358 | 13 | 17.3 | $1.5M | 64 | 18 |
| Grocery and convenience stores | 17 | #2,276 of 2,402 | 29 | 38.5 | $1.4M | 41 | 5 |
| Grocery stores | 15 | #1,951 of 2,070 | 7 | 9.3 | $5.7M | 61 | Under 3 |
| Funeral homes | 14 | #1,452 of 1,472 | 6 | 8.0 | $185K | 27 | 4 |
| Spas and skin care | 13 | #1,744 of 1,769 | 7 | 9.3 | $792K | 90 | Under 3 |
| Convenience stores | 13 | #2,154 of 2,261 | 12 | 15.9 | $3.3M | 42 | 4 |
| Tire shops | 8 | #1,509 of 1,530 | 5 | 6.6 | $1.2M | 48 | Under 3 |
| Gyms, studios and classes | 8 | #2,068 of 2,088 | 9 | 12.0 | $429K | 65 | Under 3 |
| Gyms | 6 | #1,775 of 1,792 | 6 | 8.0 | $644K | 49 | Under 3 |
| Physical therapy | 5 | #1,418 of 1,422 | 6 | 8.0 | $1.2M | 49 | Under 3 |
| Car washes and detailing | 5 | #1,444 of 1,451 | 5 | 6.6 | $1.2M | 48 | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 4 | 5.3 | $5.7M | 138 | Under 3 |
| Barbershops | Not scored | Not scored | 4 | 5.3 | $1.4M | 73 | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 4 | 5.3 | $1.8M | 179 | 3 |
| Pizza | Not scored | Not scored | 4 | 5.3 | $5.7M | 113 | 11 |
| Child care and preschools | Not scored | Not scored | 3 | 4.0 | $819K | 82 | 4 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 4.0 | $3.1M | 107 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 4.0 | $1.8M | 70 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 2.7 | $3.5M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 2.7 | $4.7M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 2.7 | $3.5M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 2 | 2.7 | $2.7M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 2.7 | $1.9M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 1 | 1.3 | $7.1M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 1 | 1.3 | $6M | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 1 | 1.3 | $12M | Too few | Under 3 |
| Home repair trades | Not scored | Not scored | 1 | 1.3 | $18M | Too few | 3 |
| House cleaning | Not scored | Not scored | 1 | 1.3 | $9.4M | Too few | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 1 | 1.3 | $18M | Too few | 3 |
| Laundromats | Not scored | Not scored | 1 | 1.3 | $12M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 1.3 | $3.9M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 1.3 | Index only | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 1 | 1.3 | $5.5M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.3 | $6M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.3 | $5.4M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 1.3 | Index only | Too few | 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Franklin Parish
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $6M | $800 | 83 |
| Gasoline and other fuels | $19.9M | $2,641 | 102 |
| Food away from home | $22.9M | $3,047 | 75 |
| Groceries | $39.9M | $5,308 | 84 |
| Personal care products and services | $5.5M | $736 | 73 |
| Child care and other personal services | $2.5M | $327 | 56 |
| Memberships, classes and admissions | $3.9M | $513 | 52 |
| Medical and dental services | $7.1M | $937 | 73 |
| Pets | $5.4M | $714 | 78 |
| Clothing, shoes and related services | $12M | $1,591 | 77 |
| Vehicle insurance | $17.1M | $2,270 | 116 |
| Home repairs, maintenance and insurance | $18M | $2,387 | 79 |
| Lawn care, cleaning and other household services | $9.4M | $1,251 | 89 |
| Rent and homeowner costs | $97.8M | $13,003 | 78 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Franklin Parish
- Population, 2025 estimate
- 19,002−3.6% since 2020
- Households
- 7,525
- Median age
- 41.1
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.7
- Land area
- 624 sq. mi.
- People per square mile
- 31
- Median household income
- $47,020+33.3% vs. 2015–2019, before inflation
- Average household income
- $69,255
- Median home value
- $113,000
- Jobs located here
- 4,479
- Daytime population
- 16,909Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Franklin Parish?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Franklin Parish. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Louisiana 8
- Richland Parish, LA19,822 people
- Caldwell Parish, LA9,500 people
- Tensas Parish, LA3,935 people
- Catahoula Parish, LA8,583 people
- Madison Parish, LA9,513 people
- Ouachita Parish, LA158,480 people
- Concordia Parish, LA18,174 people
- LaSalle Parish, LA14,789 people
Questions
How fast is Franklin Parish, LA growing?
Population estimates put Franklin Parish at 19,002 people in 2025, down 3.6% since 2020, against +3.1% for the U.S. It has 7,525 households. Against the 2015–2019 survey, median household income rose 33.3%, before inflation.
How much do households in Franklin Parish, LA spend?
Households in Franklin Parish spend about $97.8M a year on rent and homeowner costs, $39.9M on groceries and $22.9M on food away from home. Relative to the U.S., household spending in Franklin Parish runs highest on vehicle insurance (an index of 116, where 100 is the U.S. average) and lowest on memberships, classes and admissions (52).
Which business types have the highest market scores in Franklin Parish, LA?
Of the business types scored in Franklin Parish, sit-down restaurants (56), restaurants and cafes (54) and real estate businesses (51) have the highest Groundwork market scores. For sit-down restaurants, that ranks #887 of 2,405 scored counties.
How does Franklin Parish, LA compare with the U.S.?
Median household income in Franklin Parish is $47,020, 42% below the U.S. median of $80,734. The population fell 3.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $113,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for grocery and convenience stores (2.1 times the U.S. rate) and lowest for real estate businesses (62% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 28 of the 56 business types have a score in Franklin Parish, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Franklin Parish. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Louisiana · Every U.S. market · How we measure
Screening a site or an acquisition in Franklin Parish?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Franklin Parish. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.