County profile · Louisiana
St. John the Baptist Parish, LA market data
How St. John the Baptist Parish compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 39,875
- −5.9% since 2020
- Households
- 15,152
- Median household income
- $66,630
- +16.0% vs. 2015–2019, before inflation
- Median home value
- $193,200
- Jobs located here
- 13,847
- Highest market score
- 59
- Pet businesses, #677 of 2,200 scored counties
A site report maps the competitors on map listings around any address in St. John the Baptist Parish by name and distance, and the households and spending within reach. Or open the report at the center of St. John the Baptist Parish. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
St. John the Baptist Parish has an estimated 39,875 people and 15,152 households. Between 2020 and 2025, the population of St. John the Baptist Parish declined 5.9%, against +3.1% for the U.S. Median household income in St. John the Baptist Parish is $66,630, 17% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 16.0%, before inflation.
Relative to the U.S., household spending in St. John the Baptist Parish runs highest on vehicle insurance (an index of 127, where 100 is the U.S. average) and lowest on memberships, classes and admissions (61).
Of the business types scored in St. John the Baptist Parish, pet businesses (59), home repair companies (57) and pizza places (56) have the highest Groundwork market scores. For pet businesses, that ranks #677 of 2,200 scored counties.
St. John the Baptist Parish is part of the New Orleans-Metairie metro area. Against the U.S., map listings per household run highest for gas stations (88% above the U.S. rate) and lowest for real estate agents and brokers (59% below the U.S. rate).
All 56 business types in St. John the Baptist Parish
Highest Groundwork market score first. Each score compares St. John the Baptist Parish with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet businesses | 59 | #677 of 2,200 | 7 | 4.6 | $1.7M | 196 | Under 3 |
| Home repair trades | 57 | #694 of 2,057 | 14 | 9.2 | $2.8M | 116 | 15 |
| Pizza | 56 | #777 of 2,090 | 7 | 4.6 | $7.3M | 144 | 24 |
| Real estate | 53 | #922 of 2,229 | 31 | 20.5 | Index only | 158 | 3 |
| HVAC and plumbing | 50 | #850 of 1,707 | 8 | 5.3 | $4.9M | 104 | 10 |
| Lawn, cleaning and pest control | 49 | #882 of 1,771 | 10 | 6.6 | $2M | 122 | 25 |
| Real estate agents and brokers | 48 | #1,137 of 2,176 | 19 | 12.5 | Index only | 205 | Under 3 |
| Spas and skin care | 47 | #976 of 1,769 | 7 | 4.6 | $1.8M | 201 | Under 3 |
| Dentists and orthodontists | 46 | #1,082 of 1,886 | 12 | 7.9 | $1.3M | 132 | 7 |
| Coffee shops and cafes | 45 | #1,205 of 2,063 | 14 | 9.2 | $3.7M | 99 | 4 |
| Sit-down restaurants | 45 | #1,412 of 2,405 | 70 | 46.2 | $733K | 110 | 19 |
| Salons, barbers and spas | 44 | #1,521 of 2,385 | 53 | 35.0 | $233K | 109 | 4 |
| Primary care and pediatrics | 43 | #1,065 of 1,656 | 9 | 5.9 | $1.7M | 97 | 10 |
| Hair salons | 43 | #1,504 of 2,339 | 22 | 14.5 | $561K | 130 | Under 3 |
| Doctors, dentists and clinics | 42 | #1,573 of 2,394 | 74 | 48.8 | $210K | 138 | 25 |
| Chiropractors | 41 | #975 of 1,490 | 6 | 4.0 | $2.6M | 108 | 4 |
| Bakeries and dessert shops | 41 | #1,261 of 1,889 | 14 | 9.2 | $3.7M | 88 | 4 |
| Convenience stores | 38 | #1,547 of 2,261 | 16 | 10.6 | $5.4M | 68 | 4 |
| Restaurants and cafes | 38 | #1,696 of 2,405 | 148 | 97.7 | $347K | 93 | 50 |
| Insurance agencies | 34 | #1,674 of 2,272 | 30 | 19.8 | $1.3M | 100 | 18 |
| Child care and preschools | 33 | #1,274 of 1,611 | 10 | 6.6 | $555K | 55 | 6 |
| Auto repair shops | 32 | #1,934 of 2,378 | 34 | 22.4 | $395K | 89 | 15 |
| Fast food and sandwich shops | 31 | #1,814 of 2,222 | 25 | 16.5 | $2.1M | 67 | 24 |
| Auto repair and car care | 31 | #1,985 of 2,401 | 58 | 38.3 | $231K | 86 | 21 |
| Clothing and shoe stores | 30 | #1,713 of 2,087 | 26 | 17.2 | $993K | 78 | 7 |
| Clothing, shoes and laundry | 29 | #1,877 of 2,210 | 39 | 25.7 | $662K | 75 | 7 |
| Grocery and convenience stores | 28 | #2,002 of 2,402 | 36 | 23.8 | $2.4M | 71 | 13 |
| Gas stations | 27 | #2,049 of 2,358 | 31 | 20.5 | $1.4M | 59 | 22 |
| Collision repair and body shops | 22 | #1,227 of 1,327 | 8 | 5.3 | $1.7M | 54 | 4 |
| Tire shops | 22 | #1,370 of 1,530 | 8 | 5.3 | $1.7M | 67 | 4 |
| Grocery stores | 21 | #1,859 of 2,070 | 15 | 9.9 | $5.7M | 62 | 9 |
| Barbershops | 20 | #1,219 of 1,356 | 8 | 5.3 | $1.5M | 82 | Under 3 |
| Funeral homes | 20 | #1,396 of 1,472 | 6 | 4.0 | $330K | 49 | Under 3 |
| Nail salons | 19 | #1,246 of 1,328 | 15 | 9.9 | $823K | 49 | 3 |
| Gyms, studios and classes | 17 | #1,997 of 2,088 | 18 | 11.9 | $506K | 76 | Under 3 |
| Gyms | 15 | #1,711 of 1,792 | 11 | 7.3 | $828K | 64 | Under 3 |
| Mortgage brokers and lenders | 14 | #881 of 887 | 8 | 5.3 | Index only | 68 | Under 3 |
| Car washes and detailing | 12 | #1,417 of 1,451 | 9 | 5.9 | $1.5M | 59 | Under 3 |
| Martial arts and dance studios | 11 | #1,307 of 1,334 | 7 | 4.6 | $1.3M | 64 | Under 3 |
| Laundromats | 7 | #773 of 785 | 5 | 3.3 | $5.2M | 41 | Under 3 |
| Electricians | Not scored | Not scored | 4 | 2.6 | $9.9M | 82 | 5 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 2.6 | $5.1M | 175 | 9 |
| Optometrists and eye care | Not scored | Not scored | 4 | 2.6 | $3.9M | 124 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 2.6 | $3M | 118 | Under 3 |
| House cleaning | Not scored | Not scored | 3 | 2.0 | $6.8M | 107 | 13 |
| Pest control | Not scored | Not scored | 3 | 2.0 | $6.8M | 67 | 3 |
| Physical therapy | Not scored | Not scored | 3 | 2.0 | $5.2M | 216 | 4 |
| Property management | Not scored | Not scored | 3 | 2.0 | Index only | 127 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 1.3 | $12.9M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 1.3 | $6M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 1.3 | $19.8M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.7 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.7 | $13.4M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 1 | 0.7 | $12M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in St. John the Baptist Parish
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $13.4M | $886 | 92 |
| Gasoline and other fuels | $43.7M | $2,886 | 111 |
| Food away from home | $51.3M | $3,385 | 83 |
| Groceries | $86.1M | $5,681 | 90 |
| Personal care products and services | $12.3M | $814 | 81 |
| Child care and other personal services | $5.6M | $366 | 63 |
| Memberships, classes and admissions | $9.1M | $601 | 61 |
| Medical and dental services | $15.5M | $1,026 | 80 |
| Pets | $12M | $795 | 87 |
| Clothing, shoes and related services | $25.8M | $1,703 | 83 |
| Vehicle insurance | $37.7M | $2,489 | 127 |
| Home repairs, maintenance and insurance | $39.6M | $2,611 | 87 |
| Lawn care, cleaning and other household services | $20.5M | $1,351 | 96 |
| Rent and homeowner costs | $212.4M | $14,020 | 84 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in St. John the Baptist Parish
- Population, 2025 estimate
- 39,875−5.9% since 2020
- Households
- 15,152
- Median age
- 39.5
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.9
- Land area
- 215 sq. mi.
- People per square mile
- 190
- Median household income
- $66,630+16.0% vs. 2015–2019, before inflation
- Average household income
- $80,052
- Median home value
- $193,200
- Jobs located here
- 13,847
- Daytime population
- 36,948Residents who don’t work, plus everyone whose job is here
Looking at a specific site in St. John the Baptist Parish?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of St. John the Baptist Parish. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Orleans Parish, LA371,853 people
- Ascension Parish, LA130,314 people
- Tangipahoa Parish, LA136,738 people
- Livingston Parish, LA148,115 people
Questions
How fast is St. John the Baptist Parish, LA growing?
Population estimates put St. John the Baptist Parish at 39,875 people in 2025, down 5.9% since 2020, against +3.1% for the U.S. It has 15,152 households. Median household income rose 16.0% from the 2015–2019 survey, before inflation.
How much do households in St. John the Baptist Parish, LA spend?
Households in St. John the Baptist Parish spend about $212.4M a year on rent and homeowner costs, $86.1M on groceries and $51.3M on food away from home. Set against the U.S., households in St. John the Baptist Parish spend the most on vehicle insurance (an index of 127, where 100 is the U.S. average) and the least on memberships, classes and admissions (61).
Which business types have the highest market scores in St. John the Baptist Parish, LA?
The highest Groundwork market scores in St. John the Baptist Parish are for pet businesses (59), home repair companies (57) and pizza places (56). St. John the Baptist Parish ranks #677 of 2,200 scored counties for pet businesses.
How does St. John the Baptist Parish, LA compare with the U.S.?
The median household income in St. John the Baptist Parish is $66,630 a year, 17% below the U.S. median of $80,734. The population fell 5.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $193,200, against $332,700 for the U.S. For its number of households, St. John the Baptist Parish has the most map listings, relative to the U.S., for gas stations (88% above the U.S. rate) and the fewest for real estate agents and brokers (59% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 40 of the 56 business types have a score in St. John the Baptist Parish, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in St. John the Baptist Parish. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in St. John the Baptist Parish?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of St. John the Baptist Parish. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.