County profile · Louisiana
Lincoln Parish, LA market data
Population, household spending and competition for 56 business types in Lincoln Parish, each scored against other counties.
- Population, 2025
- 48,360
- +0.1% since 2020
- Households
- 18,487
- Median household income
- $39,172
- +10.5% vs. 2015–2019, before inflation
- Median home value
- $210,100
- Jobs located here
- 18,570
- Highest market score
- 58
- Chiropractors, #504 of 1,490 scored counties
A site report maps the competitors on map listings around any address in Lincoln Parish by name and distance, and the households and spending within reach. Or open the report at the center of Lincoln Parish. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 48,360 people live in Lincoln Parish, in 18,487 households. Between 2020 and 2025, the population of Lincoln Parish grew 0.1%, slower than the U.S. (+3.1%). The median household income in Lincoln Parish is $39,172 a year, 51% below the U.S. median of $80,734. That rose 10.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Lincoln Parish spend the most on vehicle insurance (an index of 114, where 100 is the U.S. average) and the least on memberships, classes and admissions (52).
The highest Groundwork market scores in Lincoln Parish are for chiropractors (58), collision repair and body shops (49) and pet businesses (48). Lincoln Parish ranks #504 of 1,490 scored counties for chiropractors.
Lincoln Parish is part of the Ruston area. For its number of households, Lincoln Parish has the most map listings, relative to the U.S., for gas stations (94% above the U.S. rate) and the fewest for real estate agents and brokers (56% below the U.S. rate).
All 56 business types in Lincoln Parish
Highest Groundwork market score first. Each score compares Lincoln Parish with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Chiropractors | 58 | #504 of 1,490 | 5 | 2.7 | $3.4M | 142 | 3 |
| Collision repair and body shops | 49 | #677 of 1,327 | 5 | 2.7 | $3M | 96 | 3 |
| Pet businesses | 48 | #1,197 of 2,200 | 19 | 10.3 | $684K | 78 | 6 |
| Lawn, cleaning and pest control | 46 | #999 of 1,771 | 14 | 7.6 | $1.6M | 95 | 23 |
| Auto repair shops | 44 | #1,481 of 2,378 | 36 | 19.5 | $411K | 92 | 12 |
| Real estate agents and brokers | 43 | #1,403 of 2,176 | 25 | 13.5 | Index only | 172 | 14 |
| Grocery and convenience stores | 38 | #1,674 of 2,402 | 46 | 24.9 | $2.1M | 62 | 8 |
| House cleaning | 37 | #655 of 847 | 6 | 3.2 | $3.7M | 58 | 4 |
| Grocery stores | 37 | #1,457 of 2,070 | 15 | 8.1 | $6.4M | 69 | 6 |
| Insurance agencies | 37 | #1,568 of 2,272 | 32 | 17.3 | $1.3M | 103 | 24 |
| Auto repair and car care | 37 | #1,781 of 2,401 | 66 | 35.7 | $224K | 83 | 22 |
| Electricians | 32 | #954 of 1,160 | 6 | 3.2 | $7M | 58 | 9 |
| Optometrists and eye care | 31 | #1,065 of 1,302 | 6 | 3.2 | $2.8M | 90 | 4 |
| Veterinarians | 31 | #1,180 of 1,485 | 7 | 3.8 | $1.9M | 68 | 6 |
| Gas stations | 31 | #1,928 of 2,358 | 39 | 21.1 | $1.3M | 53 | 21 |
| Hair salons | 29 | #2,063 of 2,339 | 49 | 26.5 | $270K | 63 | 6 |
| Real estate | 29 | #2,085 of 2,229 | 42 | 22.7 | Index only | 129 | 35 |
| Martial arts and dance studios | 28 | #1,171 of 1,334 | 7 | 3.8 | $1.4M | 67 | 4 |
| Dentists and orthodontists | 28 | #1,680 of 1,886 | 16 | 8.7 | $1.1M | 108 | 17 |
| Mortgage brokers and lenders | 27 | #818 of 887 | 6 | 3.2 | Index only | 100 | Under 3 |
| Pet grooming and boarding | 27 | #1,244 of 1,461 | 8 | 4.3 | $1.6M | 64 | Under 3 |
| Convenience stores | 27 | #1,879 of 2,261 | 20 | 10.8 | $4.8M | 61 | Under 3 |
| Nail salons | 26 | #1,193 of 1,328 | 13 | 7.0 | $1M | 61 | 3 |
| Child care and preschools | 26 | #1,407 of 1,611 | 12 | 6.5 | $541K | 54 | 12 |
| Home repair trades | 26 | #1,918 of 2,057 | 29 | 15.7 | $1.4M | 59 | 25 |
| Sit-down restaurants | 26 | #2,183 of 2,405 | 118 | 63.8 | $471K | 71 | 29 |
| Primary care and pediatrics | 25 | #1,477 of 1,656 | 14 | 7.6 | $1.2M | 68 | 26 |
| Pizza | 25 | #1,904 of 2,090 | 16 | 8.7 | $3.5M | 68 | 41 |
| Salons, barbers and spas | 25 | #2,233 of 2,385 | 95 | 51.4 | $139K | 65 | 11 |
| Gyms | 22 | #1,654 of 1,792 | 18 | 9.7 | $526K | 40 | 5 |
| Bakeries and dessert shops | 22 | #1,786 of 1,889 | 16 | 8.7 | $3.5M | 84 | 15 |
| HVAC and plumbing | 20 | #1,651 of 1,707 | 19 | 10.3 | $2.2M | 46 | 16 |
| Coffee shops and cafes | 20 | #1,971 of 2,063 | 19 | 10.3 | $2.9M | 79 | 15 |
| Gyms, studios and classes | 20 | #1,977 of 2,088 | 26 | 14.1 | $364K | 55 | 9 |
| Doctors, dentists and clinics | 19 | #2,297 of 2,394 | 124 | 67.1 | $137K | 90 | 70 |
| Restaurants and cafes | 19 | #2,307 of 2,405 | 198 | 107.1 | $281K | 76 | 87 |
| Tire shops | 18 | #1,422 of 1,530 | 11 | 6.0 | $1.3M | 54 | 5 |
| Spas and skin care | 16 | #1,730 of 1,769 | 19 | 10.3 | $696K | 79 | Under 3 |
| Fast food and sandwich shops | 16 | #2,122 of 2,222 | 33 | 17.9 | $1.7M | 55 | 41 |
| Clothing, shoes and laundry | 15 | #2,158 of 2,210 | 64 | 34.6 | $453K | 51 | 20 |
| Property management | 14 | #902 of 910 | 9 | 4.9 | Index only | 47 | 13 |
| Clothing and shoe stores | 13 | #2,050 of 2,087 | 55 | 29.8 | $527K | 41 | 20 |
| Barbershops | 11 | #1,302 of 1,356 | 14 | 7.6 | $945K | 50 | Under 3 |
| Physical therapy | 10 | #1,401 of 1,422 | 13 | 7.0 | $1.3M | 54 | 20 |
| Car washes and detailing | Not scored | Not scored | 4 | 2.2 | $3.7M | 147 | Under 3 |
| Funeral homes | Not scored | Not scored | 4 | 2.2 | $560K | 83 | 3 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 2.2 | $5.6M | 190 | 15 |
| Oil change and quick lube | Not scored | Not scored | 4 | 2.2 | $3.7M | 27 | 3 |
| Pest control | Not scored | Not scored | 4 | 2.2 | $5.6M | 55 | 4 |
| Roofing and gutters | Not scored | Not scored | 4 | 2.2 | $10.4M | 123 | Under 3 |
| Laundromats | Not scored | Not scored | 3 | 1.6 | $9.7M | 77 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 1.6 | $4.3M | 96 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 1.1 | $14.5M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 2 | 1.1 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.5 | $17M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.5 | $9.5M | Too few | 5 |
Household spending in Lincoln Parish
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $14.8M | $800 | 84 |
| Gasoline and other fuels | $49.1M | $2,654 | 102 |
| Food away from home | $55.6M | $3,005 | 74 |
| Groceries | $96.1M | $5,197 | 82 |
| Personal care products and services | $13.2M | $715 | 71 |
| Child care and other personal services | $6.5M | $351 | 61 |
| Memberships, classes and admissions | $9.5M | $512 | 52 |
| Medical and dental services | $17M | $920 | 71 |
| Pets | $13M | $703 | 77 |
| Clothing, shoes and related services | $29M | $1,567 | 76 |
| Vehicle insurance | $41.4M | $2,239 | 114 |
| Home repairs, maintenance and insurance | $41.8M | $2,259 | 75 |
| Lawn care, cleaning and other household services | $22.3M | $1,206 | 85 |
| Rent and homeowner costs | $235.1M | $12,718 | 76 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Lincoln Parish
- Population, 2025 estimate
- 48,360+0.1% since 2020
- Households
- 18,487
- Median age
- 32.7
- Homes lived in by their owners
- 54%
- Vehicles per household
- 1.8
- Land area
- 472 sq. mi.
- People per square mile
- 102
- Median household income
- $39,172+10.5% vs. 2015–2019, before inflation
- Average household income
- $66,113
- Median home value
- $210,100
- Jobs located here
- 18,570
- Daytime population
- 48,307Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Lincoln Parish?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Lincoln Parish. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Webster Parish, LA35,820 people
- Winn Parish, LA13,467 people
- Caldwell Parish, LA9,500 people
Questions
How fast is Lincoln Parish, LA growing?
Population estimates put Lincoln Parish at 48,360 people in 2025, up 0.1% since 2020, slower than the U.S. (+3.1%). It has 18,487 households. Against the 2015–2019 survey, median household income rose 10.5%, before inflation.
How much do households in Lincoln Parish, LA spend?
Households in Lincoln Parish spend about $235.1M a year on rent and homeowner costs, $96.1M on groceries and $55.6M on food away from home. Relative to the U.S., household spending in Lincoln Parish runs highest on vehicle insurance (an index of 114, where 100 is the U.S. average) and lowest on memberships, classes and admissions (52).
Which business types have the highest market scores in Lincoln Parish, LA?
Of the business types scored in Lincoln Parish, chiropractors (58), collision repair and body shops (49) and pet businesses (48) have the highest Groundwork market scores. For chiropractors, that ranks #504 of 1,490 scored counties.
How does Lincoln Parish, LA compare with the U.S.?
Median household income in Lincoln Parish is $39,172, 51% below the U.S. median of $80,734. The population rose 0.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $210,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (94% above the U.S. rate) and lowest for real estate agents and brokers (56% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 44 of the 56 business types have a score in Lincoln Parish, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Lincoln Parish. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Lincoln Parish?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Lincoln Parish. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.