Small-town market profile · Louisiana
Opelousas, LA area market data
How the Opelousas area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 80,765
- −1.9% since 2020
- Households
- 32,183
- Median household income
- $44,462
- +22.1% vs. 2015–2019, before inflation
- Median home value
- $142,500
- Jobs located here
- 22,929
- Highest market score
- 67
- Lawn, cleaning and pest control, #81 of 481 scored small-town markets
A site report maps the competitors on map listings around any address in the Opelousas area by name and distance, and the households and spending within reach. Or open the report at the center of the Opelousas area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Opelousas area has an estimated 80,765 people and 32,183 households. Population estimates show the Opelousas area declined 1.9% from 2020 to 2025, against +3.1% for the U.S. Median household income in the Opelousas area is $44,462, 45% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.1%, before inflation.
Relative to the U.S., household spending in the Opelousas area runs highest on vehicle insurance (an index of 109, where 100 is the U.S. average) and lowest on memberships, classes and admissions (47).
Of the business types scored in the Opelousas area, lawn care, cleaning and pest control companies (67); landscaping and lawn care companies (66); and real estate agents and brokers (64) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #81 of 481 scored small-town markets.
The Opelousas area is made up of one county, St. Landry Parish. Against the U.S., map listings per household run highest for funeral homes (2.4 times the U.S. rate) and lowest for real estate agents and brokers (83% below the U.S. rate).
All 56 business types in the Opelousas area
Highest Groundwork market score first. Each score compares the Opelousas area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Lawn, cleaning and pest control | 67 | #81 of 481 | 11 | 3.4 | $3.5M | 206 | 20 |
| Landscaping and lawn care | 66 | #83 of 399 | 7 | 2.2 | $5.4M | 186 | 14 |
| Real estate agents and brokers | 64 | #88 of 533 | 17 | 5.3 | Index only | 436 | 5 |
| Insurance agencies | 64 | #143 of 537 | 35 | 10.9 | $2M | 157 | 22 |
| Real estate | 60 | #124 of 536 | 26 | 8.1 | Index only | 359 | 17 |
| Coffee shops and cafes | 59 | #167 of 529 | 15 | 4.7 | $6.3M | 169 | 8 |
| Optometrists and eye care | 58 | #136 of 400 | 7 | 2.2 | $4.1M | 131 | 3 |
| Pizza | 57 | #174 of 520 | 13 | 4.0 | $7.2M | 142 | 48 |
| Restaurants and cafes | 52 | #239 of 538 | 244 | 75.8 | $384K | 104 | 83 |
| Electricians | 51 | #147 of 295 | 6 | 1.9 | $12M | 100 | 16 |
| Sit-down restaurants | 49 | #269 of 538 | 133 | 41.3 | $705K | 106 | 25 |
| Car washes and detailing | 48 | #230 of 441 | 7 | 2.2 | $3.4M | 137 | Under 3 |
| Spas and skin care | 45 | #309 of 504 | 13 | 4.0 | $1.7M | 198 | Under 3 |
| Bakeries and dessert shops | 44 | #311 of 507 | 21 | 6.5 | $4.5M | 108 | 11 |
| Home repair trades | 41 | #363 of 526 | 28 | 8.7 | $2.6M | 106 | 50 |
| Dentists and orthodontists | 39 | #368 of 526 | 21 | 6.5 | $1.4M | 139 | 21 |
| Pet businesses | 39 | #390 of 527 | 36 | 11.2 | $606K | 69 | 11 |
| Clothing, shoes and laundry | 37 | #387 of 536 | 56 | 17.4 | $871K | 99 | 15 |
| Chiropractors | 35 | #329 of 426 | 14 | 4.4 | $2.1M | 86 | 8 |
| Clothing and shoe stores | 35 | #401 of 536 | 44 | 13.7 | $1.1M | 87 | 15 |
| Salons, barbers and spas | 35 | #445 of 538 | 122 | 37.9 | $185K | 87 | 9 |
| Auto repair and car care | 33 | #428 of 538 | 117 | 36.4 | $206K | 77 | 40 |
| Fast food and sandwich shops | 33 | #430 of 537 | 46 | 14.3 | $2M | 67 | 48 |
| Auto repair shops | 33 | #446 of 538 | 74 | 23.0 | $326K | 73 | 24 |
| Hair salons | 33 | #456 of 538 | 67 | 20.8 | $337K | 78 | 7 |
| Mortgage brokers and lenders | 32 | #145 of 177 | 8 | 2.5 | Index only | 129 | Under 3 |
| Funeral homes | 31 | #310 of 365 | 16 | 5.0 | $269K | 40 | 6 |
| Collision repair and body shops | 30 | #327 of 387 | 11 | 3.4 | $2.2M | 71 | 8 |
| Pet grooming and boarding | 30 | #330 of 387 | 13 | 4.0 | $1.7M | 66 | Under 3 |
| HVAC and plumbing | 30 | #421 of 476 | 18 | 5.6 | $4M | 84 | 31 |
| Gyms, studios and classes | 28 | #479 of 535 | 31 | 9.6 | $483K | 73 | 9 |
| Veterinarians | 24 | #363 of 398 | 14 | 4.4 | $1.6M | 57 | 11 |
| Child care and preschools | 24 | #409 of 454 | 23 | 7.1 | $434K | 43 | 15 |
| Gyms | 22 | #475 of 506 | 18 | 5.6 | $833K | 64 | 9 |
| Gas stations | 20 | #502 of 536 | 79 | 24.5 | $1M | 43 | 43 |
| Physical therapy | 19 | #382 of 400 | 14 | 4.4 | $2.1M | 86 | 21 |
| Convenience stores | 16 | #500 of 529 | 49 | 15.2 | $3.4M | 43 | 14 |
| Tire shops | 14 | #415 of 431 | 17 | 5.3 | $1.4M | 57 | 12 |
| Doctors, dentists and clinics | 12 | #533 of 538 | 219 | 68.0 | $131K | 86 | 127 |
| Barbershops | 11 | #358 of 377 | 20 | 6.2 | $1.1M | 60 | Under 3 |
| Nail salons | 11 | #375 of 387 | 21 | 6.5 | $1.1M | 64 | Under 3 |
| Grocery stores | 11 | #495 of 506 | 33 | 10.3 | $5M | 54 | 22 |
| Martial arts and dance studios | 10 | #371 of 378 | 13 | 4.0 | $1.2M | 57 | Under 3 |
| Grocery and convenience stores | 9 | #531 of 538 | 111 | 34.5 | $1.5M | 44 | 36 |
| Primary care and pediatrics | 8 | #453 of 458 | 37 | 11.5 | $778K | 44 | 69 |
| Oil change and quick lube | Not scored | Not scored | 4 | 1.2 | $6M | 44 | Under 3 |
| Pet stores | Not scored | Not scored | 4 | 1.2 | $5.5M | 121 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 4 | 1.2 | $18M | 213 | 3 |
| Laundromats | Not scored | Not scored | 3 | 0.9 | $16.3M | 130 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 0.6 | $24.4M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 0.6 | $19M | Too few | 6 |
| Pest control | Not scored | Not scored | 2 | 0.6 | $19M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.6 | $14.4M | Too few | 5 |
| Home inspectors | Not scored | Not scored | 1 | 0.3 | Index only | Too few | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 8 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 9 |
Household spending in the Opelousas area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $24.1M | $749 | 78 |
| Gasoline and other fuels | $81M | $2,517 | 97 |
| Food away from home | $93.8M | $2,914 | 72 |
| Groceries | $166.2M | $5,163 | 82 |
| Personal care products and services | $22.6M | $702 | 70 |
| Child care and other personal services | $10M | $310 | 53 |
| Memberships, classes and admissions | $15M | $466 | 47 |
| Medical and dental services | $28.8M | $894 | 69 |
| Pets | $21.8M | $678 | 75 |
| Clothing, shoes and related services | $48.8M | $1,516 | 74 |
| Vehicle insurance | $68.9M | $2,141 | 109 |
| Home repairs, maintenance and insurance | $72.1M | $2,241 | 74 |
| Lawn care, cleaning and other household services | $38.1M | $1,183 | 84 |
| Rent and homeowner costs | $403.8M | $12,547 | 75 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Opelousas area
- Population, 2025 estimate
- 80,765−1.9% since 2020
- Households
- 32,183
- Median age
- 37.5
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.6
- Land area
- 923 sq. mi.
- People per square mile
- 88
- Median household income
- $44,462+22.1% vs. 2015–2019, before inflation
- Average household income
- $63,015
- Median home value
- $142,500
- Jobs located here
- 22,929
- Daytime population
- 72,446Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Opelousas area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Opelousas area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Opelousas area 1
- St. Landry Parish, LA81,670 people
Other markets based in Louisiana 12
- New Orleans-Metairie, LA metro area981,662 people
- Baton Rouge, LA metro area875,313 people
- Lafayette, LA metro area413,428 people
- Shreveport-Bossier City, LA metro area386,819 people
- Slidell-Mandeville-Covington, LA metro area272,421 people
- Lake Charles, LA metro area244,027 people
- Monroe, LA metro area223,674 people
- Houma-Bayou Cane-Thibodaux, LA metro area202,438 people
- Alexandria, LA metro area149,622 people
- Hammond, LA metro area136,738 people
- New Iberia, LA area68,599 people
- Ruston, LA area48,174 people
Questions
How fast is the Opelousas, LA area growing?
Population estimates put the Opelousas area at 80,765 people in 2025, down 1.9% since 2020, against +3.1% for the U.S. It has 32,183 households. Median household income rose 22.1% from the 2015–2019 survey, before inflation.
How much do households in the Opelousas, LA area spend?
Households in the Opelousas area spend about $403.8M a year on rent and homeowner costs, $166.2M on groceries and $93.8M on food away from home. Set against the U.S., households in the Opelousas area spend the most on vehicle insurance (an index of 109, where 100 is the U.S. average) and the least on memberships, classes and admissions (47).
Which business types have the highest market scores in the Opelousas, LA area?
The highest Groundwork market scores in the Opelousas area are for lawn care, cleaning and pest control companies (67); landscaping and lawn care companies (66); and real estate agents and brokers (64). The Opelousas area ranks #81 of 481 scored small-town markets for lawn care, cleaning and pest control companies.
How does the Opelousas, LA area compare with the U.S.?
The median household income in the Opelousas area is $44,462 a year, 45% below the U.S. median of $80,734. The population fell 1.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $142,500, against $332,700 for the U.S. For its number of households, the Opelousas area has the most map listings, relative to the U.S., for funeral homes (2.4 times the U.S. rate) and the fewest for real estate agents and brokers (83% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 45 of the 56 business types have a score in the Opelousas area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Opelousas area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Louisiana · Every U.S. market · How we measure
Screening a site or an acquisition in the Opelousas area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Opelousas area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.