Small-town market profile · Louisiana
New Iberia, LA area market data
How the New Iberia area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 66,846
- −4.6% since 2020
- Households
- 26,816
- Median household income
- $56,961
- Median home value
- $164,500
- Jobs located here
- 23,687
- Highest market score
- 70
- Landscaping and lawn care, #58 of 399 scored small-town markets
A site report maps the competitors on map listings around any address in the New Iberia area by name and distance, and the households and spending within reach. Or open the report at the center of the New Iberia area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The New Iberia area has an estimated 66,846 people and 26,816 households. Between 2020 and 2025, the population of the New Iberia area declined 4.6%, against +3.1% for the U.S. Median household income in the New Iberia area is $56,961, 29% below the U.S. median of $80,734.
Relative to the U.S., household spending in the New Iberia area runs highest on vehicle insurance (an index of 116, where 100 is the U.S. average) and lowest on memberships, classes and admissions (57).
Of the business types scored in the New Iberia area, landscaping and lawn care companies (70); lawn care, cleaning and pest control companies (64); and real estate businesses (60) have the highest Groundwork market scores. For landscaping and lawn care companies, that ranks #58 of 399 scored small-town markets.
The New Iberia area is made up of one county, Iberia Parish. Against the U.S., map listings per household run highest for funeral homes (2.1 times the U.S. rate) and lowest for real estate agents and brokers (66% below the U.S. rate).
All 56 business types in the New Iberia area
Highest Groundwork market score first. Each score compares the New Iberia area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Landscaping and lawn care | 70 | #58 of 399 | 7 | 2.6 | $4.9M | 168 | 11 |
| Lawn, cleaning and pest control | 64 | #105 of 481 | 14 | 5.2 | $2.5M | 147 | 24 |
| Real estate | 60 | #126 of 536 | 35 | 13.1 | Index only | 238 | 15 |
| Real estate agents and brokers | 59 | #140 of 533 | 28 | 10.4 | Index only | 237 | 9 |
| Optometrists and eye care | 58 | #135 of 400 | 6 | 2.2 | $4.3M | 138 | 3 |
| Pet grooming and boarding | 56 | #149 of 387 | 10 | 3.7 | $2M | 79 | 3 |
| Pet businesses | 56 | #190 of 527 | 22 | 8.2 | $918K | 104 | 10 |
| Veterinarians | 55 | #157 of 398 | 8 | 3.0 | $2.5M | 93 | 7 |
| Roofing and gutters | 49 | #146 of 288 | 5 | 1.9 | $13.3M | 157 | Under 3 |
| Pizza | 49 | #261 of 520 | 11 | 4.1 | $7.8M | 154 | 51 |
| Child care and preschools | 48 | #240 of 454 | 8 | 3.0 | $1.2M | 118 | 16 |
| Sit-down restaurants | 48 | #286 of 538 | 120 | 44.7 | $717K | 108 | 31 |
| Chiropractors | 45 | #245 of 426 | 10 | 3.7 | $2.6M | 109 | 6 |
| Insurance agencies | 41 | #340 of 537 | 42 | 15.7 | $1.5M | 116 | 31 |
| Spas and skin care | 41 | #354 of 504 | 14 | 5.2 | $1.5M | 169 | Under 3 |
| Restaurants and cafes | 41 | #361 of 538 | 248 | 92.5 | $347K | 94 | 96 |
| Gas stations | 41 | #366 of 536 | 38 | 14.2 | $1.9M | 79 | 31 |
| Convenience stores | 40 | #375 of 529 | 32 | 11.9 | $4.6M | 58 | 4 |
| Pest control | 39 | #57 of 85 | 5 | 1.9 | $6.9M | 68 | 8 |
| Laundromats | 39 | #99 of 150 | 5 | 1.9 | $8.8M | 70 | Under 3 |
| Coffee shops and cafes | 38 | #392 of 529 | 21 | 7.8 | $4.1M | 111 | 13 |
| Gyms | 37 | #392 of 506 | 14 | 5.2 | $1.1M | 82 | 6 |
| Bakeries and dessert shops | 36 | #399 of 507 | 20 | 7.5 | $4.3M | 104 | 13 |
| Hair salons | 34 | #451 of 538 | 62 | 23.1 | $333K | 77 | 5 |
| Salons, barbers and spas | 34 | #454 of 538 | 115 | 42.9 | $180K | 84 | 6 |
| Physical therapy | 32 | #323 of 400 | 12 | 4.5 | $2.2M | 90 | 9 |
| Clothing, shoes and laundry | 31 | #433 of 536 | 55 | 20.5 | $800K | 91 | 18 |
| Fast food and sandwich shops | 31 | #439 of 537 | 36 | 13.4 | $2.4M | 78 | 51 |
| Clothing and shoe stores | 30 | #440 of 536 | 41 | 15.3 | $1.1M | 84 | 18 |
| Gyms, studios and classes | 30 | #473 of 535 | 32 | 11.9 | $467K | 71 | 6 |
| Car washes and detailing | 27 | #394 of 441 | 13 | 4.8 | $1.7M | 66 | 4 |
| Dentists and orthodontists | 23 | #497 of 526 | 26 | 9.7 | $1M | 102 | 20 |
| HVAC and plumbing | 21 | #469 of 476 | 33 | 12.3 | $2M | 42 | 21 |
| Electricians | 20 | #287 of 295 | 12 | 4.5 | $5.5M | 46 | 26 |
| Collision repair and body shops | 19 | #373 of 387 | 10 | 3.7 | $2.2M | 70 | 10 |
| Funeral homes | 17 | #348 of 365 | 12 | 4.5 | $295K | 43 | 8 |
| Doctors, dentists and clinics | 17 | #518 of 538 | 181 | 67.5 | $144K | 94 | 95 |
| Home repair trades | 17 | #524 of 526 | 50 | 18.6 | $1.3M | 55 | 47 |
| Primary care and pediatrics | 16 | #440 of 458 | 21 | 7.8 | $1.2M | 70 | 53 |
| Grocery and convenience stores | 16 | #511 of 538 | 75 | 28.0 | $2M | 58 | 26 |
| Auto repair shops | 16 | #523 of 538 | 78 | 29.1 | $278K | 62 | 31 |
| Nail salons | 15 | #366 of 387 | 17 | 6.3 | $1.2M | 73 | Under 3 |
| Grocery stores | 10 | #498 of 506 | 31 | 11.6 | $4.7M | 51 | 22 |
| Barbershops | 9 | #364 of 377 | 22 | 8.2 | $940K | 50 | Under 3 |
| Auto repair and car care | 9 | #537 of 538 | 134 | 50.0 | $162K | 60 | 53 |
| Martial arts and dance studios | 7 | #375 of 378 | 17 | 6.3 | $879K | 44 | Under 3 |
| Tire shops | 6 | #428 of 431 | 18 | 6.7 | $1.2M | 48 | 12 |
| Oil change and quick lube | Not scored | Not scored | 4 | 1.5 | $5.4M | 39 | 3 |
| Dry cleaners | Not scored | Not scored | 3 | 1.1 | $14.7M | 94 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 1.1 | Index only | 308 | Under 3 |
| Property management | Not scored | Not scored | 3 | 1.1 | Index only | 217 | 3 |
| House cleaning | Not scored | Not scored | 2 | 0.7 | $17.3M | Too few | 5 |
| Pet stores | Not scored | Not scored | 2 | 0.7 | $10.1M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.4 | Index only | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.4 | $14.9M | Too few | 6 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
Household spending in the New Iberia area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $21.6M | $807 | 84 |
| Gasoline and other fuels | $71.3M | $2,658 | 102 |
| Food away from home | $86.1M | $3,209 | 79 |
| Groceries | $146.8M | $5,474 | 87 |
| Personal care products and services | $20.7M | $771 | 77 |
| Child care and other personal services | $9.4M | $352 | 61 |
| Memberships, classes and admissions | $14.9M | $557 | 57 |
| Medical and dental services | $26M | $970 | 75 |
| Pets | $20.2M | $753 | 83 |
| Clothing, shoes and related services | $44M | $1,640 | 80 |
| Vehicle insurance | $61M | $2,275 | 116 |
| Home repairs, maintenance and insurance | $66.3M | $2,471 | 82 |
| Lawn care, cleaning and other household services | $34.5M | $1,287 | 91 |
| Rent and homeowner costs | $361.1M | $13,464 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the New Iberia area
- Population, 2025 estimate
- 66,846−4.6% since 2020
- Households
- 26,816
- Median age
- 39.7
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.8
- Land area
- 575 sq. mi.
- People per square mile
- 119
- Median household income
- $56,961
- Average household income
- $77,542
- Median home value
- $164,500
- Jobs located here
- 23,687
- Daytime population
- 65,141Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the New Iberia area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the New Iberia area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the New Iberia area 1
- Iberia Parish, LA68,599 people
Other markets based in Louisiana 12
- New Orleans-Metairie, LA metro area981,662 people
- Baton Rouge, LA metro area875,313 people
- Lafayette, LA metro area413,428 people
- Shreveport-Bossier City, LA metro area386,819 people
- Slidell-Mandeville-Covington, LA metro area272,421 people
- Lake Charles, LA metro area244,027 people
- Monroe, LA metro area223,674 people
- Houma-Bayou Cane-Thibodaux, LA metro area202,438 people
- Alexandria, LA metro area149,622 people
- Hammond, LA metro area136,738 people
- Opelousas, LA area81,670 people
- Ruston, LA area48,174 people
Questions
How fast is the New Iberia, LA area growing?
Population estimates put the New Iberia area at 66,846 people in 2025, down 4.6% since 2020, against +3.1% for the U.S. It has 26,816 households.
How much do households in the New Iberia, LA area spend?
Households in the New Iberia area spend about $361.1M a year on rent and homeowner costs, $146.8M on groceries and $86.1M on food away from home. Set against the U.S., households in the New Iberia area spend the most on vehicle insurance (an index of 116, where 100 is the U.S. average) and the least on memberships, classes and admissions (57).
Which business types have the highest market scores in the New Iberia, LA area?
The highest Groundwork market scores in the New Iberia area are for landscaping and lawn care companies (70); lawn care, cleaning and pest control companies (64); and real estate businesses (60). The New Iberia area ranks #58 of 399 scored small-town markets for landscaping and lawn care companies.
How does the New Iberia, LA area compare with the U.S.?
The median household income in the New Iberia area is $56,961 a year, 29% below the U.S. median of $80,734. The population fell 4.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $164,500, against $332,700 for the U.S. For its number of households, the New Iberia area has the most map listings, relative to the U.S., for funeral homes (2.1 times the U.S. rate) and the fewest for real estate agents and brokers (66% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 47 of the 56 business types have a score in the New Iberia area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the New Iberia area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Louisiana · Every U.S. market · How we measure
Screening a site or an acquisition in the New Iberia area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the New Iberia area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.