County profile · Louisiana
St. Helena Parish, LA market data
How St. Helena Parish compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 10,758
- −1.2% since 2020
- Households
- 4,176
- Median household income
- $41,934
- −4.4% vs. 2015–2019, before inflation
- Median home value
- $77,300
- Jobs located here
- 1,872
- Highest market score
- 65
- Restaurants and cafes, #530 of 2,405 scored counties
A site report maps the competitors on map listings around any address in St. Helena Parish by name and distance, and the households and spending within reach. Or open the report at the center of St. Helena Parish. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
St. Helena Parish has an estimated 10,758 people and 4,176 households. Between 2020 and 2025, the population of St. Helena Parish declined 1.2%, against +3.1% for the U.S. Median household income in St. Helena Parish is $41,934, 48% below the U.S. median of $80,734. Against the 2015–2019 survey, the median fell 4.4%, before inflation.
Relative to the U.S., household spending in St. Helena Parish runs highest on vehicle insurance (an index of 112, where 100 is the U.S. average) and lowest on memberships, classes and admissions (47).
Of the business types scored in St. Helena Parish, restaurants and cafes (65), sit-down restaurants (63) and auto repair and car care businesses (59) have the highest Groundwork market scores. For restaurants and cafes, that ranks #530 of 2,405 scored counties.
St. Helena Parish is part of the Baton Rouge metro area. Against the U.S., map listings per household run highest for grocery and convenience stores (53% above the U.S. rate) and lowest for restaurants and cafes (72% below the U.S. rate).
All 56 business types in St. Helena Parish
Highest Groundwork market score first. Each score compares St. Helena Parish with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Restaurants and cafes | 65 | #530 of 2,405 | 13 | 31.1 | $919K | 248 | 4 |
| Sit-down restaurants | 63 | #593 of 2,405 | 5 | 12.0 | $2.4M | 360 | 4 |
| Auto repair and car care | 59 | #766 of 2,401 | 8 | 19.2 | $410K | 153 | 4 |
| Pet businesses | 22 | #2,067 of 2,200 | 5 | 12.0 | $563K | 64 | Under 3 |
| Gas stations | 17 | #2,257 of 2,358 | 9 | 21.6 | $1.2M | 51 | 8 |
| Grocery and convenience stores | 15 | #2,299 of 2,402 | 12 | 28.7 | $1.8M | 52 | 4 |
| Grocery stores | 8 | #2,039 of 2,070 | 7 | 16.8 | $3M | 33 | 3 |
| Auto repair shops | Not scored | Not scored | 4 | 9.6 | $821K | 185 | Under 3 |
| Clothing and shoe stores | Not scored | Not scored | 4 | 9.6 | $1.6M | 124 | Under 3 |
| Clothing, shoes and laundry | Not scored | Not scored | 4 | 9.6 | $1.6M | 178 | Under 3 |
| Convenience stores | Not scored | Not scored | 3 | 7.2 | $7.1M | 90 | Under 3 |
| Doctors, dentists and clinics | Not scored | Not scored | 3 | 7.2 | $1.2M | 802 | 3 |
| Home repair trades | Not scored | Not scored | 3 | 7.2 | $3.1M | 127 | 4 |
| Electricians | Not scored | Not scored | 2 | 4.8 | $4.6M | Too few | Under 3 |
| Gyms | Not scored | Not scored | 2 | 4.8 | $971K | Too few | Under 3 |
| Gyms, studios and classes | Not scored | Not scored | 2 | 4.8 | $971K | Too few | Under 3 |
| Hair salons | Not scored | Not scored | 2 | 4.8 | $1.4M | Too few | Under 3 |
| Insurance agencies | Not scored | Not scored | 2 | 4.8 | $4.6M | Too few | Under 3 |
| Salons, barbers and spas | Not scored | Not scored | 2 | 4.8 | $1.4M | Too few | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 1 | 2.4 | $11.9M | Too few | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 1 | 2.4 | $3.7M | Too few | Under 3 |
| Fast food and sandwich shops | Not scored | Not scored | 1 | 2.4 | $11.9M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 1 | 2.4 | $634K | Too few | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 1 | 2.4 | $9.2M | Too few | 4 |
| Landscaping and lawn care | Not scored | Not scored | 1 | 2.4 | $4.8M | Too few | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 1 | 2.4 | $4.8M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 1 | 2.4 | $2.8M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 2.4 | $2.8M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 1 | 2.4 | $3.7M | Too few | 3 |
| Barbershops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Car washes and detailing | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Child care and preschools | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 6 |
| Chiropractors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Nail salons | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Physical therapy | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pizza | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Real estate | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Real estate agents and brokers | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Spas and skin care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Tire shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Veterinarians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in St. Helena Parish
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $3.3M | $786 | 82 |
| Gasoline and other fuels | $11M | $2,632 | 101 |
| Food away from home | $11.9M | $2,861 | 70 |
| Groceries | $21.2M | $5,082 | 80 |
| Personal care products and services | $2.9M | $686 | 68 |
| Child care and other personal services | $1.4M | $337 | 58 |
| Memberships, classes and admissions | $1.9M | $465 | 47 |
| Medical and dental services | $3.7M | $879 | 68 |
| Pets | $2.8M | $675 | 74 |
| Clothing, shoes and related services | $6.3M | $1,505 | 73 |
| Vehicle insurance | $9.1M | $2,189 | 112 |
| Home repairs, maintenance and insurance | $9.2M | $2,211 | 73 |
| Lawn care, cleaning and other household services | $4.8M | $1,156 | 82 |
| Rent and homeowner costs | $51.9M | $12,436 | 75 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in St. Helena Parish
- Population, 2025 estimate
- 10,758−1.2% since 2020
- Households
- 4,176
- Median age
- 42.7
- Homes lived in by their owners
- 79%
- Vehicles per household
- 1.7
- Land area
- 409 sq. mi.
- People per square mile
- 27
- Median household income
- $41,934−4.4% vs. 2015–2019, before inflation
- Average household income
- $58,968
- Median home value
- $77,300
- Jobs located here
- 1,872
- Daytime population
- 8,374Residents who don’t work, plus everyone whose job is here
Looking at a specific site in St. Helena Parish?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of St. Helena Parish. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- East Baton Rouge Parish, LA452,938 people
- Ascension Parish, LA130,314 people
- West Baton Rouge Parish, LA27,974 people
- Washington Parish, LA45,120 people
- West Feliciana Parish, LA15,327 people
Questions
How fast is St. Helena Parish, LA growing?
Population estimates put St. Helena Parish at 10,758 people in 2025, down 1.2% since 2020, against +3.1% for the U.S. It has 4,176 households. Median household income fell 4.4% from the 2015–2019 survey, before inflation.
How much do households in St. Helena Parish, LA spend?
Households in St. Helena Parish spend about $51.9M a year on rent and homeowner costs, $21.2M on groceries and $11.9M on food away from home. Set against the U.S., households in St. Helena Parish spend the most on vehicle insurance (an index of 112, where 100 is the U.S. average) and the least on memberships, classes and admissions (47).
Which business types have the highest market scores in St. Helena Parish, LA?
The highest Groundwork market scores in St. Helena Parish are for restaurants and cafes (65), sit-down restaurants (63) and auto repair and car care businesses (59). St. Helena Parish ranks #530 of 2,405 scored counties for restaurants and cafes.
How does St. Helena Parish, LA compare with the U.S.?
The median household income in St. Helena Parish is $41,934 a year, 48% below the U.S. median of $80,734. The population fell 1.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $77,300, against $332,700 for the U.S. For its number of households, St. Helena Parish has the most map listings, relative to the U.S., for grocery and convenience stores (53% above the U.S. rate) and the fewest for restaurants and cafes (72% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 7 of the 56 business types have a score in St. Helena Parish, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in St. Helena Parish. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in St. Helena Parish?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of St. Helena Parish. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.