Metro area profile · Louisiana
Shreveport-Bossier City, LA metro area market data
Population, household spending and competition for 56 business types in the Shreveport-Bossier City metro area, each scored against other metro areas.
- Population, 2025
- 383,474
- −2.3% since 2020
- Households
- 157,101
- Median household income
- $55,925
- +20.5% vs. 2015–2019, before inflation
- Median home value
- $191,600
- Jobs located here
- 164,574
- Highest market score
- 67
- House cleaning, #58 of 375 scored metro areas
A site report maps the competitors on map listings around any address in the Shreveport-Bossier City metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Shreveport-Bossier City metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 383,474 people live in the Shreveport-Bossier City metro area, in 157,101 households. Between 2020 and 2025, the population of the Shreveport-Bossier City metro area declined 2.3%, against +3.1% for the U.S. The median household income in the Shreveport-Bossier City metro area is $55,925 a year, 31% below the U.S. median of $80,734. That rose 20.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Shreveport-Bossier City metro area spend the most on vehicle insurance (an index of 113, where 100 is the U.S. average) and the least on memberships, classes and admissions (61).
The highest Groundwork market scores in the Shreveport-Bossier City metro area are for house cleaning businesses (67); pet stores (64); and lawn care, cleaning and pest control companies (59). The Shreveport-Bossier City metro area ranks #58 of 375 scored metro areas for house cleaning businesses.
The Shreveport-Bossier City metro area takes in 3 counties: Caddo Parish, Bossier Parish and De Soto Parish. For its number of households, the Shreveport-Bossier City metro area has the most map listings, relative to the U.S., for oil change and quick-lube shops (2.7 times the U.S. rate) and the fewest for house cleaning businesses (59% below the U.S. rate).
All 56 business types in the Shreveport-Bossier City metro area
Highest Groundwork market score first. Each score compares the Shreveport-Bossier City metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| House cleaning | 67 | #58 of 375 | 14 | 0.9 | $14.9M | 233 | 57 |
| Pet stores | 64 | #89 of 382 | 18 | 1.1 | $6.8M | 151 | 5 |
| Lawn, cleaning and pest control | 59 | #123 of 387 | 116 | 7.4 | $1.8M | 107 | 182 |
| Landscaping and lawn care | 54 | #156 of 385 | 74 | 4.7 | $2.8M | 96 | 102 |
| Pet businesses | 45 | #231 of 387 | 144 | 9.2 | $854K | 97 | 76 |
| Urgent care and walk-in clinics | 44 | #116 of 197 | 5 | 0.3 | $31.3M | 128 | 11 |
| Pet grooming and boarding | 41 | #269 of 386 | 56 | 3.6 | $2.2M | 86 | 24 |
| Chiropractors | 39 | #279 of 386 | 61 | 3.9 | $2.6M | 107 | 34 |
| Funeral homes | 38 | #259 of 377 | 33 | 2.1 | $667K | 98 | 21 |
| Real estate agents and brokers | 38 | #300 of 387 | 377 | 24.0 | Index only | 105 | 89 |
| Yoga, Pilates and fitness studios | 37 | #287 of 347 | 19 | 1.2 | $4.9M | 122 | 49 |
| Coffee shops and cafes | 37 | #298 of 387 | 138 | 8.8 | $3.8M | 102 | 72 |
| Insurance agencies | 33 | #285 of 387 | 280 | 17.8 | $1.2M | 99 | 197 |
| Auto repair shops | 33 | #317 of 387 | 329 | 20.9 | $379K | 85 | 118 |
| Pest control | 31 | #293 of 345 | 28 | 1.8 | $7.4M | 73 | 23 |
| Sit-down restaurants | 31 | #341 of 387 | 884 | 56.3 | $589K | 89 | 219 |
| Electricians | 31 | #343 of 383 | 44 | 2.8 | $9.1M | 76 | 77 |
| Real estate | 31 | #365 of 387 | 501 | 31.9 | Index only | 100 | 262 |
| Pizza | 30 | #334 of 387 | 94 | 6.0 | $5.5M | 109 | 361 |
| Roofing and gutters | 30 | #334 of 381 | 59 | 3.8 | $6.8M | 80 | 29 |
| Spas and skin care | 28 | #371 of 387 | 180 | 11.5 | $693K | 79 | 22 |
| Barbershops | 27 | #347 of 387 | 122 | 7.8 | $1M | 54 | 4 |
| Physical therapy | 27 | #351 of 386 | 74 | 4.7 | $2.1M | 88 | 58 |
| Bakeries and dessert shops | 27 | #360 of 387 | 152 | 9.7 | $3.4M | 83 | 81 |
| Laundromats | 26 | #325 of 364 | 22 | 1.4 | $12.1M | 97 | 13 |
| Child care and preschools | 26 | #350 of 387 | 71 | 4.5 | $842K | 84 | 102 |
| Dry cleaners | 25 | #251 of 272 | 18 | 1.1 | $14.8M | 94 | 15 |
| Grocery stores | 25 | #344 of 387 | 111 | 7.1 | $7.9M | 85 | 53 |
| Veterinarians | 25 | #352 of 384 | 56 | 3.6 | $2.2M | 81 | 47 |
| Restaurants and cafes | 25 | #354 of 387 | 1,593 | 101.4 | $327K | 88 | 659 |
| Optometrists and eye care | 25 | #361 of 386 | 67 | 4.3 | $2.3M | 75 | 20 |
| Hair salons | 25 | #378 of 387 | 389 | 24.8 | $321K | 74 | 57 |
| Gas stations | 23 | #351 of 387 | 234 | 14.9 | $1.7M | 73 | 154 |
| Grocery and convenience stores | 23 | #352 of 387 | 320 | 20.4 | $2.7M | 81 | 97 |
| Property management | 22 | #369 of 374 | 51 | 3.2 | Index only | 76 | 82 |
| Home repair trades | 22 | #377 of 387 | 228 | 14.5 | $1.8M | 72 | 255 |
| Martial arts and dance studios | 22 | #381 of 387 | 74 | 4.7 | $1.3M | 63 | 29 |
| Auto repair and car care | 21 | #362 of 387 | 621 | 39.5 | $201K | 75 | 218 |
| Salons, barbers and spas | 21 | #384 of 387 | 832 | 53.0 | $150K | 70 | 125 |
| Convenience stores | 20 | #365 of 387 | 157 | 10.0 | $5.6M | 71 | 44 |
| Mortgage brokers and lenders | 18 | #373 of 373 | 70 | 4.5 | Index only | 79 | 33 |
| Car washes and detailing | 18 | #376 of 387 | 66 | 4.2 | $1.9M | 75 | 28 |
| Dentists and orthodontists | 17 | #380 of 387 | 187 | 11.9 | $838K | 85 | 138 |
| Gyms, studios and classes | 17 | #386 of 387 | 216 | 13.7 | $434K | 66 | 78 |
| Collision repair and body shops | 15 | #370 of 381 | 65 | 4.1 | $1.9M | 62 | 42 |
| HVAC and plumbing | 15 | #383 of 387 | 125 | 8.0 | $3.2M | 67 | 149 |
| Gyms | 15 | #384 of 387 | 123 | 7.8 | $763K | 59 | 49 |
| Fast food and sandwich shops | 14 | #375 of 387 | 229 | 14.6 | $2.3M | 75 | 361 |
| Clothing and shoe stores | 12 | #378 of 387 | 334 | 21.3 | $798K | 63 | 149 |
| Clothing, shoes and laundry | 12 | #381 of 387 | 427 | 27.2 | $624K | 71 | 177 |
| Nail salons | 11 | #384 of 387 | 123 | 7.8 | $1M | 61 | 38 |
| Doctors, dentists and clinics | 10 | #385 of 387 | 1,478 | 94.1 | $106K | 70 | 622 |
| Primary care and pediatrics | 8 | #384 of 387 | 145 | 9.2 | $1.1M | 61 | 361 |
| Tire shops | 6 | #383 of 386 | 88 | 5.6 | $1.4M | 57 | 46 |
| Oil change and quick lube | 5 | #290 of 290 | 30 | 1.9 | $4.2M | 30 | 18 |
| Home inspectors | Not scored | Not scored | 3 | 0.2 | Index only | 275 | 9 |
Household spending in the Shreveport-Bossier City metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $124.6M | $793 | 83 |
| Gasoline and other fuels | $406.7M | $2,588 | 100 |
| Food away from home | $521M | $3,316 | 81 |
| Groceries | $874.2M | $5,565 | 88 |
| Personal care products and services | $124.7M | $794 | 79 |
| Child care and other personal services | $59.8M | $380 | 66 |
| Memberships, classes and admissions | $93.8M | $597 | 61 |
| Medical and dental services | $156.7M | $998 | 77 |
| Pets | $123M | $783 | 86 |
| Clothing, shoes and related services | $266.4M | $1,696 | 83 |
| Vehicle insurance | $346.9M | $2,208 | 113 |
| Home repairs, maintenance and insurance | $401.2M | $2,554 | 85 |
| Lawn care, cleaning and other household services | $208.4M | $1,326 | 94 |
| Rent and homeowner costs | $2.2B | $13,779 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Shreveport-Bossier City metro area
- Population, 2025 estimate
- 383,474−2.3% since 2020
- Households
- 157,101
- Median age
- 39.6
- Homes lived in by their owners
- 63%
- Vehicles per household
- 1.7
- Land area
- 2,596 sq. mi.
- People per square mile
- 149
- Median household income
- $55,925+20.5% vs. 2015–2019, before inflation
- Average household income
- $82,202
- Median home value
- $191,600
- Jobs located here
- 164,574
- Daytime population
- 392,944Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Shreveport-Bossier City metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Shreveport-Bossier City metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Shreveport-Bossier City metro area 3
- Caddo Parish, LA230,004 people
- Bossier Parish, LA129,789 people
- De Soto Parish, LA27,026 people
Other markets based in Louisiana 12
- New Orleans-Metairie, LA metro area981,662 people
- Baton Rouge, LA metro area875,313 people
- Lafayette, LA metro area413,428 people
- Slidell-Mandeville-Covington, LA metro area272,421 people
- Lake Charles, LA metro area244,027 people
- Monroe, LA metro area223,674 people
- Houma-Bayou Cane-Thibodaux, LA metro area202,438 people
- Alexandria, LA metro area149,622 people
- Hammond, LA metro area136,738 people
- Opelousas, LA area81,670 people
- New Iberia, LA area68,599 people
- Ruston, LA area48,174 people
Questions
How fast is the Shreveport-Bossier City, LA metro area growing?
Population estimates put the Shreveport-Bossier City metro area at 383,474 people in 2025, down 2.3% since 2020, against +3.1% for the U.S. It has 157,101 households. Against the 2015–2019 survey, median household income rose 20.5%, before inflation.
How much do households in the Shreveport-Bossier City, LA metro area spend?
Households in the Shreveport-Bossier City metro area spend about $2.2B a year on rent and homeowner costs, $874.2M on groceries and $521M on food away from home. Relative to the U.S., household spending in the Shreveport-Bossier City metro area runs highest on vehicle insurance (an index of 113, where 100 is the U.S. average) and lowest on memberships, classes and admissions (61).
Which business types have the highest market scores in the Shreveport-Bossier City, LA metro area?
Of the business types scored in the Shreveport-Bossier City metro area, house cleaning businesses (67); pet stores (64); and lawn care, cleaning and pest control companies (59) have the highest Groundwork market scores. For house cleaning businesses, that ranks #58 of 375 scored metro areas.
How does the Shreveport-Bossier City, LA metro area compare with the U.S.?
Median household income in the Shreveport-Bossier City metro area is $55,925, 31% below the U.S. median of $80,734. The population fell 2.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $191,600, against $332,700 for the U.S. Against the U.S., map listings per household run highest for oil change and quick-lube shops (2.7 times the U.S. rate) and lowest for house cleaning businesses (59% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in the Shreveport-Bossier City metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Shreveport-Bossier City metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Shreveport-Bossier City metro area?
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The button opens the report at the center of the Shreveport-Bossier City metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.