County profile · Louisiana
Morehouse Parish, LA market data
Population, household spending and competition for 56 business types in Morehouse Parish, each scored against other counties.
- Population, 2025
- 23,705
- −6.9% since 2020
- Households
- 9,769
- Median household income
- $39,454
- +19.8% vs. 2015–2019, before inflation
- Median home value
- $118,800
- Jobs located here
- 6,563
- Highest market score
- 50
- Restaurants and cafes, #1,169 of 2,405 scored counties
A site report maps the competitors on map listings around any address in Morehouse Parish by name and distance, and the households and spending within reach. Or open the report at the center of Morehouse Parish. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 23,705 people live in Morehouse Parish, in 9,769 households. Population estimates show Morehouse Parish declined 6.9% from 2020 to 2025, against +3.1% for the U.S. The median household income in Morehouse Parish is $39,454 a year, 51% below the U.S. median of $80,734. That rose 19.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Morehouse Parish spend the most on vehicle insurance (an index of 109, where 100 is the U.S. average) and the least on memberships, classes and admissions (46).
The highest Groundwork market scores in Morehouse Parish are for restaurants and cafes (50), home repair companies (49) and pet businesses (47). Morehouse Parish ranks #1,169 of 2,405 scored counties for restaurants and cafes.
Morehouse Parish is part of the Monroe metro area. For its number of households, Morehouse Parish has the most map listings, relative to the U.S., for convenience stores (79% above the U.S. rate) and the fewest for medical and dental practices (56% below the U.S. rate).
All 56 business types in Morehouse Parish
Highest Groundwork market score first. Each score compares Morehouse Parish with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Restaurants and cafes | 50 | #1,169 of 2,405 | 61 | 62.4 | $457K | 123 | 21 |
| Home repair trades | 49 | #1,056 of 2,057 | 8 | 8.2 | $2.7M | 111 | 6 |
| Pet businesses | 47 | #1,227 of 2,200 | 5 | 5.1 | $1.3M | 149 | Under 3 |
| Sit-down restaurants | 47 | #1,296 of 2,405 | 34 | 34.8 | $820K | 124 | 9 |
| Real estate agents and brokers | 44 | #1,351 of 2,176 | 7 | 7.2 | Index only | 317 | Under 3 |
| Real estate | 43 | #1,430 of 2,229 | 9 | 9.2 | Index only | 310 | Under 3 |
| Dentists and orthodontists | 40 | #1,269 of 1,886 | 6 | 6.1 | $1.4M | 147 | 6 |
| Auto repair shops | 38 | #1,728 of 2,378 | 17 | 17.4 | $425K | 96 | 6 |
| Doctors, dentists and clinics | 38 | #1,742 of 2,394 | 36 | 36.9 | $241K | 158 | 20 |
| Hair salons | 37 | #1,762 of 2,339 | 12 | 12.3 | $561K | 130 | Under 3 |
| Bakeries and dessert shops | 36 | #1,424 of 1,889 | 5 | 5.1 | $5.6M | 135 | Under 3 |
| Insurance agencies | 34 | #1,672 of 2,272 | 16 | 16.4 | $1.3M | 104 | 10 |
| Fast food and sandwich shops | 34 | #1,700 of 2,222 | 12 | 12.3 | $2.3M | 76 | 11 |
| Gas stations | 30 | #1,947 of 2,358 | 13 | 13.3 | $1.9M | 78 | 13 |
| Auto repair and car care | 30 | #2,030 of 2,401 | 36 | 36.9 | $201K | 75 | 7 |
| Clothing and shoe stores | 29 | #1,738 of 2,087 | 13 | 13.3 | $1.1M | 89 | 4 |
| Clothing, shoes and laundry | 29 | #1,868 of 2,210 | 18 | 18.4 | $815K | 93 | 4 |
| Salons, barbers and spas | 28 | #2,168 of 2,385 | 25 | 25.6 | $269K | 127 | Under 3 |
| Funeral homes | 26 | #1,291 of 1,472 | 6 | 6.1 | $253K | 37 | Under 3 |
| Spas and skin care | 26 | #1,608 of 1,769 | 6 | 6.1 | $1.1M | 128 | Under 3 |
| Grocery and convenience stores | 22 | #2,169 of 2,402 | 23 | 23.5 | $2.2M | 64 | 7 |
| Gyms, studios and classes | 15 | #2,014 of 2,088 | 8 | 8.2 | $553K | 84 | Under 3 |
| Convenience stores | 15 | #2,120 of 2,261 | 14 | 14.3 | $3.6M | 45 | 4 |
| Child care and preschools | 9 | #1,585 of 1,611 | 6 | 6.1 | $479K | 48 | 8 |
| Gyms | 7 | #1,769 of 1,792 | 6 | 6.1 | $738K | 57 | Under 3 |
| Collision repair and body shops | 3 | #1,326 of 1,327 | 5 | 5.1 | $1.4M | 47 | Under 3 |
| Car washes and detailing | 3 | #1,446 of 1,451 | 6 | 6.1 | $1.2M | 48 | Under 3 |
| Grocery stores | Not scored | Not scored | 4 | 4.1 | $12.5M | 134 | 3 |
| HVAC and plumbing | Not scored | Not scored | 4 | 4.1 | $5.4M | 113 | 6 |
| Nail salons | Not scored | Not scored | 4 | 4.1 | $1.7M | 101 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 4 | 4.1 | $2.2M | 122 | 10 |
| Tire shops | Not scored | Not scored | 4 | 4.1 | $1.8M | 72 | Under 3 |
| Barbershops | Not scored | Not scored | 3 | 3.1 | $2.2M | 119 | Under 3 |
| Chiropractors | Not scored | Not scored | 3 | 3.1 | $2.9M | 121 | 4 |
| Optometrists and eye care | Not scored | Not scored | 3 | 3.1 | $2.9M | 92 | Under 3 |
| Pizza | Not scored | Not scored | 3 | 3.1 | $9.3M | 183 | 11 |
| Veterinarians | Not scored | Not scored | 3 | 3.1 | $2.2M | 80 | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 2 | 2.0 | $13.9M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 2 | 2.0 | $10.8M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 2.0 | $7.3M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 2.0 | $2.2M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 2.0 | $3.3M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 2.0 | $10.8M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 1.0 | $14.7M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 1 | 1.0 | $11.5M | Too few | 5 |
| Lawn, cleaning and pest control | Not scored | Not scored | 1 | 1.0 | $11.5M | Too few | 5 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 1.0 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.0 | $7.2M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 1.0 | $8.7M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 1.0 | Index only | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Morehouse Parish
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $7.2M | $740 | 77 |
| Gasoline and other fuels | $24.3M | $2,489 | 96 |
| Food away from home | $27.9M | $2,855 | 70 |
| Groceries | $49.8M | $5,098 | 81 |
| Personal care products and services | $6.7M | $689 | 69 |
| Child care and other personal services | $2.9M | $294 | 51 |
| Memberships, classes and admissions | $4.4M | $453 | 46 |
| Medical and dental services | $8.7M | $886 | 69 |
| Pets | $6.5M | $668 | 73 |
| Clothing, shoes and related services | $14.7M | $1,502 | 73 |
| Vehicle insurance | $20.8M | $2,130 | 109 |
| Home repairs, maintenance and insurance | $21.6M | $2,206 | 73 |
| Lawn care, cleaning and other household services | $11.5M | $1,173 | 83 |
| Rent and homeowner costs | $120.9M | $12,372 | 74 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Morehouse Parish
- Population, 2025 estimate
- 23,705−6.9% since 2020
- Households
- 9,769
- Median age
- 41.3
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.5
- Land area
- 795 sq. mi.
- People per square mile
- 31
- Median household income
- $39,454+19.8% vs. 2015–2019, before inflation
- Average household income
- $63,643
- Median home value
- $118,800
- Jobs located here
- 6,563
- Daytime population
- 21,376Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Morehouse Parish?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Morehouse Parish. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Morehouse Parish, LA growing?
Population estimates put Morehouse Parish at 23,705 people in 2025, down 6.9% since 2020, against +3.1% for the U.S. It has 9,769 households. Against the 2015–2019 survey, median household income rose 19.8%, before inflation.
How much do households in Morehouse Parish, LA spend?
Households in Morehouse Parish spend about $120.9M a year on rent and homeowner costs, $49.8M on groceries and $27.9M on food away from home. Relative to the U.S., household spending in Morehouse Parish runs highest on vehicle insurance (an index of 109, where 100 is the U.S. average) and lowest on memberships, classes and admissions (46).
Which business types have the highest market scores in Morehouse Parish, LA?
Of the business types scored in Morehouse Parish, restaurants and cafes (50), home repair companies (49) and pet businesses (47) have the highest Groundwork market scores. For restaurants and cafes, that ranks #1,169 of 2,405 scored counties.
How does Morehouse Parish, LA compare with the U.S.?
Median household income in Morehouse Parish is $39,454, 51% below the U.S. median of $80,734. The population fell 6.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $118,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (79% above the U.S. rate) and lowest for medical and dental practices (56% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 27 of the 56 business types have a score in Morehouse Parish, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Morehouse Parish. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Morehouse Parish?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Morehouse Parish. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.