County profile · Louisiana
Ascension Parish, LA market data
Population, household spending and competition for 56 business types in Ascension Parish, each scored against other counties.
- Population, 2025
- 135,105
- +6.4% since 2020
- Households
- 47,656
- Median household income
- $91,549
- +13.7% vs. 2015–2019, before inflation
- Median home value
- $279,600
- Jobs located here
- 51,055
- Highest market score
- 86
- Pet stores, #19 of 974 scored counties
A site report maps the competitors on map listings around any address in Ascension Parish by name and distance, and the households and spending within reach. Or open the report at the center of Ascension Parish. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 135,105 people live in Ascension Parish, in 47,656 households. Population estimates put the population change in Ascension Parish from 2020 to 2025 at +6.4%, faster than the U.S. (+3.1%). The median household income in Ascension Parish is $91,549 a year, 13% above the U.S. median of $80,734. That rose 13.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Ascension Parish spend the most on vehicle insurance (an index of 134, where 100 is the U.S. average) and the least on memberships, classes and admissions (92).
The highest Groundwork market scores in Ascension Parish are for pet stores (86), landscaping and lawn care companies (85) and pest control companies (82). Ascension Parish ranks #19 of 974 scored counties for pet stores.
Ascension Parish is part of the Baton Rouge metro area. For its number of households, Ascension Parish has the most map listings, relative to the U.S., for roofing and gutter companies (81% above the U.S. rate) and the fewest for spas and skin care studios (27% below the U.S. rate).
All 56 business types in Ascension Parish
Highest Groundwork market score first. Each score compares Ascension Parish with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet stores | 86 | #19 of 974 | 6 | 1.3 | $8.2M | 181 | 3 |
| Landscaping and lawn care | 85 | #33 of 1,493 | 18 | 3.8 | $4.3M | 148 | 34 |
| Pest control | 82 | #15 of 699 | 6 | 1.3 | $13M | 127 | 4 |
| Optometrists and eye care | 82 | #33 of 1,302 | 8 | 1.7 | $7.4M | 235 | 6 |
| Pet businesses | 78 | #107 of 2,200 | 44 | 9.2 | $1.1M | 127 | 26 |
| Convenience stores | 78 | #231 of 2,261 | 38 | 8.0 | $8.1M | 103 | 11 |
| Pet grooming and boarding | 77 | #97 of 1,461 | 18 | 3.8 | $2.7M | 107 | 9 |
| Lawn, cleaning and pest control | 77 | #101 of 1,771 | 37 | 7.8 | $2.1M | 126 | 61 |
| Sit-down restaurants | 77 | #206 of 2,405 | 247 | 51.8 | $823K | 124 | 61 |
| HVAC and plumbing | 76 | #100 of 1,707 | 26 | 5.5 | $5.9M | 123 | 39 |
| Veterinarians | 76 | #147 of 1,485 | 15 | 3.1 | $3.3M | 120 | 14 |
| Insurance agencies | 75 | #340 of 2,272 | 61 | 12.8 | $2M | 163 | 39 |
| Chiropractors | 73 | #172 of 1,490 | 19 | 4.0 | $3.1M | 129 | 10 |
| Bakeries and dessert shops | 72 | #220 of 1,889 | 36 | 7.6 | $5.6M | 136 | 29 |
| Coffee shops and cafes | 71 | #274 of 2,063 | 38 | 8.0 | $5.4M | 145 | 29 |
| Yoga, Pilates and fitness studios | 70 | #89 of 777 | 7 | 1.5 | $6.2M | 152 | 14 |
| Electricians | 70 | #166 of 1,160 | 13 | 2.7 | $11.7M | 98 | 30 |
| Hair salons | 70 | #299 of 2,339 | 103 | 21.6 | $463K | 108 | 17 |
| House cleaning | 68 | #129 of 847 | 13 | 2.7 | $6M | 94 | 23 |
| Restaurants and cafes | 68 | #456 of 2,405 | 448 | 94.0 | $454K | 122 | 210 |
| Pizza | 67 | #392 of 2,090 | 31 | 6.5 | $6.6M | 129 | 118 |
| Spas and skin care | 64 | #397 of 1,769 | 40 | 8.4 | $1.2M | 136 | 11 |
| Primary care and pediatrics | 64 | #415 of 1,656 | 35 | 7.3 | $1.7M | 94 | 35 |
| Gas stations | 64 | #607 of 2,358 | 78 | 16.4 | $1.9M | 79 | 49 |
| Grocery and convenience stores | 64 | #645 of 2,402 | 103 | 21.6 | $3M | 88 | 36 |
| Home repair trades | 60 | #596 of 2,057 | 70 | 14.7 | $2.2M | 90 | 86 |
| Funeral homes | 59 | #508 of 1,472 | 10 | 2.1 | $539K | 79 | 4 |
| Gyms | 57 | #667 of 1,792 | 41 | 8.6 | $1.1M | 81 | 14 |
| Collision repair and body shops | 56 | #521 of 1,327 | 15 | 3.1 | $3.1M | 102 | 15 |
| Grocery stores | 55 | #860 of 2,070 | 43 | 9.0 | $7.2M | 77 | 25 |
| Fast food and sandwich shops | 55 | #954 of 2,222 | 72 | 15.1 | $2.8M | 93 | 118 |
| Auto repair shops | 55 | #971 of 2,378 | 110 | 23.1 | $429K | 97 | 50 |
| Mortgage brokers and lenders | 53 | #385 of 887 | 18 | 3.8 | Index only | 112 | 12 |
| Car washes and detailing | 53 | #665 of 1,451 | 30 | 6.3 | $1.6M | 63 | 5 |
| Doctors, dentists and clinics | 53 | #1,062 of 2,394 | 332 | 69.7 | $177K | 116 | 123 |
| Gyms, studios and classes | 51 | #1,023 of 2,088 | 76 | 15.9 | $567K | 86 | 29 |
| Barbershops | 50 | #706 of 1,356 | 37 | 7.8 | $1.3M | 68 | Under 3 |
| Auto repair and car care | 50 | #1,249 of 2,401 | 193 | 40.5 | $245K | 91 | 76 |
| Real estate | 49 | #1,150 of 2,229 | 158 | 33.2 | Index only | 115 | 95 |
| Martial arts and dance studios | 48 | #743 of 1,334 | 28 | 5.9 | $1.5M | 76 | 15 |
| Dentists and orthodontists | 48 | #1,020 of 1,886 | 57 | 12.0 | $1M | 105 | 42 |
| Real estate agents and brokers | 47 | #1,240 of 2,176 | 133 | 27.9 | Index only | 108 | 64 |
| Salons, barbers and spas | 47 | #1,359 of 2,385 | 228 | 47.8 | $209K | 98 | 60 |
| Child care and preschools | 46 | #936 of 1,611 | 40 | 8.4 | $675K | 67 | 44 |
| Physical therapy | 45 | #859 of 1,422 | 32 | 6.7 | $1.8M | 77 | 21 |
| Clothing, shoes and laundry | 44 | #1,355 of 2,210 | 137 | 28.7 | $736K | 84 | 67 |
| Roofing and gutters | 42 | #779 of 1,177 | 31 | 6.5 | $4.9M | 58 | 17 |
| Clothing and shoe stores | 40 | #1,420 of 2,087 | 123 | 25.8 | $820K | 65 | 63 |
| Tire shops | 38 | #1,085 of 1,530 | 30 | 6.3 | $1.6M | 63 | 17 |
| Nail salons | 34 | #1,074 of 1,328 | 47 | 9.9 | $1M | 61 | 30 |
| Urgent care and walk-in clinics | 28 | #287 of 325 | 6 | 1.3 | $9.8M | 40 | 9 |
| Dry cleaners | Not scored | Not scored | 4 | 0.8 | $25.2M | 161 | 4 |
| Property management | Not scored | Not scored | 4 | 0.8 | Index only | 354 | 4 |
| Home inspectors | Not scored | Not scored | 3 | 0.6 | Index only | 100 | 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 0.6 | $15.7M | 115 | 3 |
| Laundromats | Not scored | Not scored | 2 | 0.4 | $50.4M | Too few | Under 3 |
Household spending in Ascension Parish
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $47.2M | $991 | 103 |
| Gasoline and other fuels | $147.4M | $3,092 | 119 |
| Food away from home | $203.4M | $4,268 | 105 |
| Groceries | $307.7M | $6,457 | 102 |
| Personal care products and services | $47.7M | $1,000 | 100 |
| Child care and other personal services | $27M | $566 | 98 |
| Memberships, classes and admissions | $43.1M | $904 | 92 |
| Medical and dental services | $58.9M | $1,235 | 96 |
| Pets | $49.1M | $1,030 | 113 |
| Clothing, shoes and related services | $100.8M | $2,116 | 103 |
| Vehicle insurance | $125M | $2,622 | 134 |
| Home repairs, maintenance and insurance | $152.5M | $3,201 | 106 |
| Lawn care, cleaning and other household services | $78.2M | $1,640 | 116 |
| Rent and homeowner costs | $785.9M | $16,492 | 99 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Ascension Parish
- Population, 2025 estimate
- 135,105+6.4% since 2020
- Households
- 47,656
- Median age
- 37.7
- Homes lived in by their owners
- 81%
- Vehicles per household
- 1.9
- Land area
- 290 sq. mi.
- People per square mile
- 449
- Median household income
- $91,549+13.7% vs. 2015–2019, before inflation
- Average household income
- $113,485
- Median home value
- $279,600
- Jobs located here
- 51,055
- Daytime population
- 119,780Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Ascension Parish?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Ascension Parish. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- St. James Parish, LA19,528 people
- West Baton Rouge Parish, LA27,974 people
- Assumption Parish, LA20,484 people
- St. John the Baptist Parish, LA40,743 people
- Tangipahoa Parish, LA136,738 people
Questions
How fast is Ascension Parish, LA growing?
Population estimates put Ascension Parish at 135,105 people in 2025, up 6.4% since 2020, faster than the U.S. (+3.1%). It has 47,656 households. Against the 2015–2019 survey, median household income rose 13.7%, before inflation.
How much do households in Ascension Parish, LA spend?
Households in Ascension Parish spend about $785.9M a year on rent and homeowner costs, $307.7M on groceries and $203.4M on food away from home. Relative to the U.S., household spending in Ascension Parish runs highest on vehicle insurance (an index of 134, where 100 is the U.S. average) and lowest on memberships, classes and admissions (92).
Which business types have the highest market scores in Ascension Parish, LA?
Of the business types scored in Ascension Parish, pet stores (86), landscaping and lawn care companies (85) and pest control companies (82) have the highest Groundwork market scores. For pet stores, that ranks #19 of 974 scored counties.
How does Ascension Parish, LA compare with the U.S.?
Median household income in Ascension Parish is $91,549, 13% above the U.S. median of $80,734. The population rose 6.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $279,600, against $332,700 for the U.S. Against the U.S., map listings per household run highest for roofing and gutter companies (81% above the U.S. rate) and lowest for spas and skin care studios (27% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 51 of the 56 business types have a score in Ascension Parish, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Ascension Parish. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Ascension Parish?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Ascension Parish. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.