County profile · Louisiana
East Baton Rouge Parish, LA market data
How East Baton Rouge Parish compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 456,180
- +0.1% since 2020
- Households
- 177,295
- Median household income
- $63,071
- +14.8% vs. 2015–2019, before inflation
- Median home value
- $248,800
- Jobs located here
- 276,235
- Highest market score
- 72
- Pet grooming and boarding, #175 of 1,461 scored counties
A site report maps the competitors on map listings around any address in East Baton Rouge Parish by name and distance, and the households and spending within reach. Or open the report at the center of East Baton Rouge Parish. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
East Baton Rouge Parish has an estimated 456,180 people and 177,295 households. Population estimates put the population change in East Baton Rouge Parish from 2020 to 2025 at +0.1%, slower than the U.S. (+3.1%). Median household income in East Baton Rouge Parish is $63,071, 22% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 14.8%, before inflation.
Relative to the U.S., household spending in East Baton Rouge Parish runs highest on vehicle insurance (an index of 109, where 100 is the U.S. average) and lowest on memberships, classes and admissions (72).
Of the business types scored in East Baton Rouge Parish, pet grooming and boarding businesses (72), pet businesses (67) and pet stores (64) have the highest Groundwork market scores. For pet grooming and boarding businesses, that ranks #175 of 1,461 scored counties.
East Baton Rouge Parish is part of the Baton Rouge metro area. Against the U.S., map listings per household run highest for primary care and pediatric clinics (twice the U.S. rate) and lowest for chiropractors (39% below the U.S. rate).
All 56 business types in East Baton Rouge Parish
Highest Groundwork market score first. Each score compares East Baton Rouge Parish with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet grooming and boarding | 72 | #175 of 1,461 | 42 | 2.4 | $3.6M | 143 | 25 |
| Pet businesses | 67 | #382 of 2,200 | 144 | 8.1 | $1.1M | 121 | 81 |
| Pet stores | 64 | #248 of 974 | 29 | 1.6 | $5.3M | 116 | 11 |
| Funeral homes | 63 | #395 of 1,472 | 24 | 1.4 | $894K | 132 | 8 |
| Landscaping and lawn care | 62 | #430 of 1,493 | 95 | 5.4 | $2.7M | 91 | 109 |
| House cleaning | 59 | #246 of 847 | 32 | 1.8 | $7.9M | 124 | 93 |
| Chiropractors | 59 | #474 of 1,490 | 58 | 3.3 | $3.3M | 137 | 37 |
| Veterinarians | 57 | #560 of 1,485 | 61 | 3.4 | $2.5M | 92 | 45 |
| Lawn, cleaning and pest control | 54 | #716 of 1,771 | 160 | 9.0 | $1.6M | 94 | 232 |
| Electricians | 49 | #614 of 1,160 | 52 | 2.9 | $9.4M | 79 | 97 |
| HVAC and plumbing | 48 | #930 of 1,707 | 126 | 7.1 | $3.9M | 82 | 137 |
| Laundromats | 47 | #423 of 785 | 34 | 1.9 | $9.6M | 77 | 7 |
| Pizza | 47 | #1,137 of 2,090 | 107 | 6.0 | $6M | 118 | 477 |
| Gas stations | 44 | #1,430 of 2,358 | 239 | 13.5 | $1.9M | 78 | 167 |
| Optometrists and eye care | 42 | #870 of 1,302 | 76 | 4.3 | $2.5M | 80 | 25 |
| Pest control | 41 | #471 of 699 | 33 | 1.9 | $7.7M | 75 | 30 |
| Home repair trades | 41 | #1,450 of 2,057 | 271 | 15.3 | $1.8M | 74 | 276 |
| Home inspectors | 39 | #297 of 415 | 13 | 0.7 | Index only | 76 | 12 |
| Coffee shops and cafes | 38 | #1,468 of 2,063 | 185 | 10.4 | $3.5M | 94 | 120 |
| Sit-down restaurants | 36 | #1,814 of 2,405 | 1,222 | 68.9 | $525K | 79 | 295 |
| Barbershops | 35 | #1,028 of 1,356 | 160 | 9.0 | $951K | 50 | 8 |
| Convenience stores | 35 | #1,645 of 2,261 | 220 | 12.4 | $4.7M | 60 | 92 |
| Child care and preschools | 34 | #1,248 of 1,611 | 133 | 7.5 | $601K | 60 | 117 |
| Oil change and quick lube | 33 | #384 of 479 | 16 | 0.9 | $8.7M | 63 | 11 |
| Roofing and gutters | 33 | #947 of 1,177 | 93 | 5.2 | $5.3M | 62 | 42 |
| Grocery and convenience stores | 33 | #1,859 of 2,402 | 454 | 25.6 | $2.3M | 67 | 201 |
| Property management | 32 | #759 of 910 | 67 | 3.8 | Index only | 70 | 92 |
| Collision repair and body shops | 32 | #1,058 of 1,327 | 52 | 2.9 | $2.7M | 87 | 55 |
| Martial arts and dance studios | 32 | #1,094 of 1,334 | 80 | 4.5 | $1.6M | 78 | 52 |
| Car washes and detailing | 32 | #1,170 of 1,451 | 78 | 4.4 | $1.8M | 71 | 26 |
| Grocery stores | 32 | #1,598 of 2,070 | 162 | 9.1 | $6.4M | 69 | 109 |
| Bakeries and dessert shops | 31 | #1,586 of 1,889 | 196 | 11.1 | $3.3M | 79 | 127 |
| Real estate agents and brokers | 30 | #2,031 of 2,176 | 638 | 36.0 | Index only | 75 | 179 |
| Restaurants and cafes | 28 | #2,101 of 2,405 | 2,144 | 120.9 | $299K | 81 | 906 |
| Fast food and sandwich shops | 27 | #1,926 of 2,222 | 303 | 17.1 | $2.1M | 69 | 477 |
| Spas and skin care | 26 | #1,624 of 1,769 | 244 | 13.8 | $623K | 71 | 45 |
| Real estate | 26 | #2,166 of 2,229 | 854 | 48.2 | Index only | 70 | 388 |
| Auto repair shops | 25 | #2,161 of 2,378 | 443 | 25.0 | $314K | 71 | 184 |
| Insurance agencies | 23 | #2,018 of 2,272 | 467 | 26.3 | $808K | 64 | 269 |
| Physical therapy | 22 | #1,318 of 1,422 | 121 | 6.8 | $1.6M | 66 | 91 |
| Clothing and shoe stores | 22 | #1,911 of 2,087 | 515 | 29.0 | $632K | 50 | 236 |
| Auto repair and car care | 22 | #2,245 of 2,401 | 744 | 42.0 | $187K | 70 | 279 |
| Yoga, Pilates and fitness studios | 21 | #753 of 777 | 46 | 2.6 | $2.7M | 67 | 80 |
| Gyms, studios and classes | 21 | #1,961 of 2,088 | 307 | 17.3 | $408K | 62 | 132 |
| Clothing, shoes and laundry | 21 | #2,059 of 2,210 | 666 | 37.6 | $489K | 56 | 274 |
| Hair salons | 21 | #2,213 of 2,339 | 618 | 34.9 | $246K | 57 | 132 |
| Dry cleaners | 20 | #481 of 507 | 31 | 1.7 | $10.5M | 67 | 31 |
| Mortgage brokers and lenders | 20 | #868 of 887 | 136 | 7.7 | Index only | 49 | 46 |
| Primary care and pediatrics | 20 | #1,556 of 1,656 | 258 | 14.6 | $739K | 41 | 316 |
| Gyms | 20 | #1,665 of 1,792 | 181 | 10.2 | $691K | 53 | 80 |
| Doctors, dentists and clinics | 19 | #2,308 of 2,394 | 2,016 | 113.7 | $95K | 62 | 704 |
| Dentists and orthodontists | 18 | #1,833 of 1,886 | 262 | 14.8 | $727K | 74 | 202 |
| Salons, barbers and spas | 17 | #2,334 of 2,385 | 1,255 | 70.8 | $121K | 57 | 305 |
| Tire shops | 16 | #1,447 of 1,530 | 108 | 6.1 | $1.3M | 51 | 51 |
| Urgent care and walk-in clinics | 15 | #321 of 325 | 14 | 0.8 | $13.6M | 55 | 33 |
| Nail salons | 13 | #1,287 of 1,328 | 205 | 11.6 | $742K | 44 | 115 |
Household spending in East Baton Rouge Parish
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $139M | $784 | 82 |
| Gasoline and other fuels | $444.1M | $2,505 | 97 |
| Food away from home | $641.1M | $3,616 | 89 |
| Groceries | $1B | $5,829 | 92 |
| Personal care products and services | $152.1M | $858 | 85 |
| Child care and other personal services | $80M | $451 | 78 |
| Memberships, classes and admissions | $125.1M | $706 | 72 |
| Medical and dental services | $190.5M | $1,075 | 83 |
| Pets | $152.6M | $861 | 95 |
| Clothing, shoes and related services | $325.5M | $1,836 | 89 |
| Vehicle insurance | $377.2M | $2,128 | 109 |
| Home repairs, maintenance and insurance | $490.3M | $2,765 | 92 |
| Lawn care, cleaning and other household services | $253.1M | $1,428 | 101 |
| Rent and homeowner costs | $2.6B | $14,649 | 88 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in East Baton Rouge Parish
- Population, 2025 estimate
- 456,180+0.1% since 2020
- Households
- 177,295
- Median age
- 36.2
- Homes lived in by their owners
- 59%
- Vehicles per household
- 1.6
- Land area
- 456 sq. mi.
- People per square mile
- 994
- Median household income
- $63,071+14.8% vs. 2015–2019, before inflation
- Average household income
- $95,663
- Median home value
- $248,800
- Jobs located here
- 276,235
- Daytime population
- 543,191Residents who don’t work, plus everyone whose job is here
Looking at a specific site in East Baton Rouge Parish?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of East Baton Rouge Parish. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Iberville Parish, LA29,815 people
- Livingston Parish, LA148,115 people
- Ascension Parish, LA130,314 people
- East Feliciana Parish, LA19,271 people
- Pointe Coupee Parish, LA20,217 people
- St. Helena Parish, LA10,858 people
- West Feliciana Parish, LA15,327 people
Questions
How fast is East Baton Rouge Parish, LA growing?
Population estimates put East Baton Rouge Parish at 456,180 people in 2025, up 0.1% since 2020, slower than the U.S. (+3.1%). It has 177,295 households. Median household income rose 14.8% from the 2015–2019 survey, before inflation.
How much do households in East Baton Rouge Parish, LA spend?
Households in East Baton Rouge Parish spend about $2.6B a year on rent and homeowner costs, $1B on groceries and $641.1M on food away from home. Set against the U.S., households in East Baton Rouge Parish spend the most on vehicle insurance (an index of 109, where 100 is the U.S. average) and the least on memberships, classes and admissions (72).
Which business types have the highest market scores in East Baton Rouge Parish, LA?
The highest Groundwork market scores in East Baton Rouge Parish are for pet grooming and boarding businesses (72), pet businesses (67) and pet stores (64). East Baton Rouge Parish ranks #175 of 1,461 scored counties for pet grooming and boarding businesses.
How does East Baton Rouge Parish, LA compare with the U.S.?
The median household income in East Baton Rouge Parish is $63,071 a year, 22% below the U.S. median of $80,734. The population rose 0.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $248,800, against $332,700 for the U.S. For its number of households, East Baton Rouge Parish has the most map listings, relative to the U.S., for primary care and pediatric clinics (twice the U.S. rate) and the fewest for chiropractors (39% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in East Baton Rouge Parish, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in East Baton Rouge Parish. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in East Baton Rouge Parish?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of East Baton Rouge Parish. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.