Metro area profile · Louisiana
Monroe, LA metro area market data
How the Monroe metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 222,390
- −1.9% since 2020
- Households
- 87,006
- Median household income
- $51,660
- Median home value
- $170,300
- Jobs located here
- 86,435
- Highest market score
- 64
- Pet stores, #88 of 382 scored metro areas
A site report maps the competitors on map listings around any address in the Monroe metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Monroe metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Monroe metro area has an estimated 222,390 people and 87,006 households. Population estimates show the Monroe metro area declined 1.9% from 2020 to 2025, against +3.1% for the U.S. Median household income in the Monroe metro area is $51,660, 36% below the U.S. median of $80,734.
Relative to the U.S., household spending in the Monroe metro area runs highest on vehicle insurance (an index of 113, where 100 is the U.S. average) and lowest on memberships, classes and admissions (58).
Of the business types scored in the Monroe metro area, pet stores (64); house cleaning businesses (63); and lawn care, cleaning and pest control companies (50) have the highest Groundwork market scores. For pet stores, that ranks #88 of 382 scored metro areas.
The Monroe metro area takes in 4 counties: Ouachita Parish, Morehouse Parish, Union Parish and Richland Parish. Against the U.S., map listings per household run highest for oil change and quick-lube shops (86% above the U.S. rate) and lowest for house cleaning businesses (50% below the U.S. rate).
All 56 business types in the Monroe metro area
Highest Groundwork market score first. Each score compares the Monroe metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet stores | 64 | #88 of 382 | 8 | 0.9 | $8.2M | 182 | 3 |
| House cleaning | 63 | #82 of 375 | 10 | 1.1 | $11.2M | 175 | 30 |
| Lawn, cleaning and pest control | 50 | #176 of 387 | 63 | 7.2 | $1.8M | 106 | 125 |
| Pizza | 50 | #187 of 387 | 43 | 4.9 | $6.5M | 128 | 156 |
| Yoga, Pilates and fitness studios | 48 | #182 of 347 | 9 | 1.0 | $5.5M | 135 | 19 |
| Coffee shops and cafes | 48 | #208 of 387 | 65 | 7.5 | $4.3M | 116 | 24 |
| Landscaping and lawn care | 46 | #208 of 385 | 39 | 4.5 | $2.9M | 98 | 76 |
| Optometrists and eye care | 45 | #247 of 386 | 25 | 2.9 | $3.4M | 108 | 10 |
| Real estate agents and brokers | 43 | #249 of 387 | 172 | 19.8 | Index only | 125 | 48 |
| Chiropractors | 42 | #243 of 386 | 25 | 2.9 | $3.4M | 141 | 25 |
| Real estate | 42 | #253 of 387 | 223 | 25.6 | Index only | 121 | 109 |
| Mortgage brokers and lenders | 41 | #251 of 373 | 24 | 2.8 | Index only | 125 | 9 |
| Spas and skin care | 39 | #294 of 387 | 73 | 8.4 | $914K | 104 | 11 |
| Property management | 36 | #304 of 374 | 24 | 2.8 | Index only | 88 | 25 |
| Dry cleaners | 35 | #214 of 272 | 10 | 1.1 | $14.4M | 92 | 3 |
| Restaurants and cafes | 35 | #296 of 387 | 812 | 93.3 | $344K | 93 | 311 |
| Sit-down restaurants | 33 | #321 of 387 | 437 | 50.2 | $639K | 96 | 126 |
| Bakeries and dessert shops | 31 | #334 of 387 | 85 | 9.8 | $3.3M | 79 | 24 |
| Insurance agencies | 30 | #308 of 387 | 160 | 18.4 | $1.2M | 95 | 114 |
| Pet businesses | 30 | #332 of 387 | 91 | 10.5 | $722K | 82 | 45 |
| Hair salons | 30 | #366 of 387 | 207 | 23.8 | $322K | 75 | 10 |
| Pet grooming and boarding | 29 | #334 of 386 | 31 | 3.6 | $2.1M | 83 | 19 |
| Laundromats | 28 | #316 of 364 | 17 | 2.0 | $8.4M | 67 | 3 |
| HVAC and plumbing | 28 | #356 of 387 | 51 | 5.9 | $4.2M | 88 | 74 |
| Martial arts and dance studios | 28 | #363 of 387 | 36 | 4.1 | $1.4M | 68 | 10 |
| Salons, barbers and spas | 28 | #370 of 387 | 401 | 46.1 | $166K | 78 | 50 |
| Car washes and detailing | 27 | #350 of 387 | 35 | 4.0 | $2M | 78 | 12 |
| Gyms, studios and classes | 27 | #372 of 387 | 105 | 12.1 | $470K | 71 | 29 |
| Fast food and sandwich shops | 25 | #342 of 387 | 132 | 15.2 | $2.1M | 69 | 156 |
| Barbershops | 25 | #352 of 387 | 58 | 6.7 | $1.2M | 61 | 3 |
| Gyms | 25 | #371 of 387 | 60 | 6.9 | $823K | 63 | 19 |
| Auto repair shops | 24 | #356 of 387 | 203 | 23.3 | $338K | 76 | 76 |
| Pest control | 23 | #329 of 345 | 14 | 1.6 | $8M | 78 | 19 |
| Roofing and gutters | 23 | #365 of 381 | 40 | 4.6 | $5.3M | 63 | 15 |
| Child care and preschools | 22 | #366 of 387 | 43 | 4.9 | $747K | 75 | 54 |
| Veterinarians | 22 | #366 of 384 | 35 | 4.0 | $1.9M | 69 | 23 |
| Funeral homes | 21 | #357 of 377 | 31 | 3.6 | $399K | 59 | 14 |
| Home repair trades | 21 | #381 of 387 | 119 | 13.7 | $1.8M | 74 | 144 |
| Auto repair and car care | 18 | #371 of 387 | 366 | 42.1 | $188K | 70 | 122 |
| Electricians | 17 | #377 of 383 | 28 | 3.2 | $7.6M | 63 | 55 |
| Grocery stores | 16 | #379 of 387 | 72 | 8.3 | $6.6M | 71 | 35 |
| Collision repair and body shops | 14 | #373 of 381 | 40 | 4.6 | $1.7M | 56 | 23 |
| Dentists and orthodontists | 13 | #385 of 387 | 98 | 11.3 | $862K | 88 | 91 |
| Nail salons | 11 | #383 of 387 | 58 | 6.7 | $1.2M | 69 | 25 |
| Grocery and convenience stores | 11 | #385 of 387 | 225 | 25.9 | $2.1M | 62 | 66 |
| Gas stations | 10 | #385 of 387 | 159 | 18.3 | $1.4M | 59 | 128 |
| Convenience stores | 9 | #384 of 387 | 119 | 13.7 | $4M | 50 | 31 |
| Clothing, shoes and laundry | 9 | #386 of 387 | 259 | 29.8 | $554K | 63 | 95 |
| Doctors, dentists and clinics | 8 | #387 of 387 | 730 | 83.9 | $116K | 76 | 389 |
| Oil change and quick lube | 7 | #289 of 290 | 11 | 1.3 | $6.2M | 45 | 11 |
| Physical therapy | 7 | #384 of 386 | 57 | 6.6 | $1.5M | 62 | 44 |
| Clothing and shoe stores | 7 | #387 of 387 | 212 | 24.4 | $677K | 53 | 89 |
| Tire shops | 5 | #385 of 386 | 55 | 6.3 | $1.2M | 50 | 23 |
| Primary care and pediatrics | 5 | #386 of 387 | 84 | 9.7 | $1M | 56 | 207 |
| Home inspectors | Not scored | Not scored | 3 | 0.3 | Index only | 148 | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 0.3 | $28.2M | 115 | 12 |
Household spending in the Monroe metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $68.6M | $789 | 82 |
| Gasoline and other fuels | $225.4M | $2,591 | 100 |
| Food away from home | $279.3M | $3,210 | 79 |
| Groceries | $473.4M | $5,441 | 86 |
| Personal care products and services | $66.7M | $767 | 76 |
| Child care and other personal services | $32.1M | $369 | 64 |
| Memberships, classes and admissions | $49.4M | $567 | 58 |
| Medical and dental services | $84.5M | $971 | 75 |
| Pets | $65.7M | $755 | 83 |
| Clothing, shoes and related services | $143.5M | $1,649 | 80 |
| Vehicle insurance | $191.7M | $2,203 | 113 |
| Home repairs, maintenance and insurance | $213.3M | $2,452 | 81 |
| Lawn care, cleaning and other household services | $111.7M | $1,283 | 91 |
| Rent and homeowner costs | $1.2B | $13,420 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Monroe metro area
- Population, 2025 estimate
- 222,390−1.9% since 2020
- Households
- 87,006
- Median age
- 38.3
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.7
- Land area
- 2,838 sq. mi.
- People per square mile
- 79
- Median household income
- $51,660
- Average household income
- $76,607
- Median home value
- $170,300
- Jobs located here
- 86,435
- Daytime population
- 221,924Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Monroe metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Monroe metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Monroe metro area 4
- Ouachita Parish, LA158,480 people
- Morehouse Parish, LA24,551 people
- Union Parish, LA20,821 people
- Richland Parish, LA19,822 people
Other markets based in Louisiana 12
- New Orleans-Metairie, LA metro area981,662 people
- Baton Rouge, LA metro area875,313 people
- Lafayette, LA metro area413,428 people
- Shreveport-Bossier City, LA metro area386,819 people
- Slidell-Mandeville-Covington, LA metro area272,421 people
- Lake Charles, LA metro area244,027 people
- Houma-Bayou Cane-Thibodaux, LA metro area202,438 people
- Alexandria, LA metro area149,622 people
- Hammond, LA metro area136,738 people
- Opelousas, LA area81,670 people
- New Iberia, LA area68,599 people
- Ruston, LA area48,174 people
Questions
How fast is the Monroe, LA metro area growing?
Population estimates put the Monroe metro area at 222,390 people in 2025, down 1.9% since 2020, against +3.1% for the U.S. It has 87,006 households.
How much do households in the Monroe, LA metro area spend?
Households in the Monroe metro area spend about $1.2B a year on rent and homeowner costs, $473.4M on groceries and $279.3M on food away from home. Set against the U.S., households in the Monroe metro area spend the most on vehicle insurance (an index of 113, where 100 is the U.S. average) and the least on memberships, classes and admissions (58).
Which business types have the highest market scores in the Monroe, LA metro area?
The highest Groundwork market scores in the Monroe metro area are for pet stores (64); house cleaning businesses (63); and lawn care, cleaning and pest control companies (50). The Monroe metro area ranks #88 of 382 scored metro areas for pet stores.
How does the Monroe, LA metro area compare with the U.S.?
The median household income in the Monroe metro area is $51,660 a year, 36% below the U.S. median of $80,734. The population fell 1.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $170,300, against $332,700 for the U.S. For its number of households, the Monroe metro area has the most map listings, relative to the U.S., for oil change and quick-lube shops (86% above the U.S. rate) and the fewest for house cleaning businesses (50% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 54 of the 56 business types have a score in the Monroe metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Monroe metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Louisiana · Every U.S. market · How we measure
Screening a site or an acquisition in the Monroe metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Monroe metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.