Metro area profile · Louisiana
Baton Rouge, LA metro area market data
Population, household spending and competition for 56 business types in the Baton Rouge metro area, each scored against other metro areas.
- Population, 2025
- 888,699
- +2.1% since 2020
- Households
- 332,585
- Median household income
- $69,599
- +18.1% vs. 2015–2019, before inflation
- Median home value
- $241,100
- Jobs located here
- 407,162
- Highest market score
- 74
- Pet grooming and boarding, #34 of 386 scored metro areas
A site report maps the competitors on map listings around any address in the Baton Rouge metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Baton Rouge metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 888,699 people live in the Baton Rouge metro area, in 332,585 households. Population estimates show the Baton Rouge metro area grew 2.1% from 2020 to 2025, slower than the U.S. (+3.1%). The median household income in the Baton Rouge metro area is $69,599 a year, 14% below the U.S. median of $80,734. That rose 18.1% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Baton Rouge metro area spend the most on vehicle insurance (an index of 117, where 100 is the U.S. average) and the least on memberships, classes and admissions (74).
The highest Groundwork market scores in the Baton Rouge metro area are for pet grooming and boarding businesses (74); pet stores (73); and lawn care, cleaning and pest control companies (72). The Baton Rouge metro area ranks #34 of 386 scored metro areas for pet grooming and boarding businesses.
The Baton Rouge metro area takes in 10 counties: East Baton Rouge Parish, Livingston Parish, Ascension Parish, Iberville Parish and 6 more. For its number of households, the Baton Rouge metro area has the most map listings, relative to the U.S., for urgent care and walk-in clinics (60% above the U.S. rate) and the fewest for chiropractors (48% below the U.S. rate).
All 56 business types in the Baton Rouge metro area
Highest Groundwork market score first. Each score compares the Baton Rouge metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet grooming and boarding | 74 | #34 of 386 | 88 | 2.6 | $3.3M | 132 | 41 |
| Pet stores | 73 | #30 of 382 | 52 | 1.6 | $5.7M | 125 | 16 |
| Lawn, cleaning and pest control | 72 | #45 of 387 | 263 | 7.9 | $1.8M | 110 | 399 |
| Landscaping and lawn care | 72 | #58 of 385 | 156 | 4.7 | $3.1M | 106 | 193 |
| Pet businesses | 70 | #51 of 387 | 291 | 8.7 | $1M | 115 | 141 |
| House cleaning | 69 | #50 of 375 | 59 | 1.8 | $8.2M | 128 | 157 |
| Chiropractors | 68 | #61 of 386 | 94 | 2.8 | $3.9M | 162 | 57 |
| Laundromats | 60 | #115 of 364 | 48 | 1.4 | $13M | 104 | 9 |
| Optometrists and eye care | 59 | #113 of 386 | 103 | 3.1 | $3.5M | 113 | 41 |
| Property management | 58 | #114 of 374 | 80 | 2.4 | Index only | 112 | 107 |
| Veterinarians | 58 | #135 of 384 | 107 | 3.2 | $2.8M | 101 | 84 |
| Pest control | 53 | #156 of 345 | 48 | 1.4 | $10.1M | 99 | 49 |
| Pizza | 53 | #163 of 387 | 180 | 5.4 | $6.9M | 135 | 771 |
| Coffee shops and cafes | 53 | #170 of 387 | 288 | 8.7 | $4.3M | 116 | 184 |
| Sit-down restaurants | 50 | #191 of 387 | 1,895 | 57.0 | $653K | 98 | 487 |
| Funeral homes | 49 | #183 of 377 | 65 | 2.0 | $634K | 93 | 24 |
| Home inspectors | 48 | #137 of 243 | 23 | 0.7 | Index only | 82 | 18 |
| Oil change and quick lube | 47 | #169 of 290 | 24 | 0.7 | $11.7M | 85 | 20 |
| HVAC and plumbing | 47 | #214 of 387 | 221 | 6.6 | $4.2M | 89 | 282 |
| Real estate agents and brokers | 46 | #221 of 387 | 883 | 26.5 | Index only | 103 | 280 |
| Electricians | 46 | #224 of 383 | 92 | 2.8 | $10.2M | 85 | 204 |
| Real estate | 44 | #244 of 387 | 1,168 | 35.1 | Index only | 98 | 562 |
| Insurance agencies | 43 | #236 of 387 | 628 | 18.9 | $1.2M | 97 | 379 |
| Restaurants and cafes | 43 | #240 of 387 | 3,427 | 103.0 | $361K | 97 | 1,462 |
| Home repair trades | 42 | #250 of 387 | 475 | 14.3 | $2M | 81 | 557 |
| Spas and skin care | 42 | #264 of 387 | 344 | 10.3 | $851K | 97 | 62 |
| Bakeries and dessert shops | 42 | #265 of 387 | 318 | 9.6 | $3.9M | 94 | 196 |
| Doctors, dentists and clinics | 40 | #275 of 387 | 2,796 | 84.1 | $131K | 86 | 978 |
| Yoga, Pilates and fitness studios | 39 | #268 of 347 | 59 | 1.8 | $4.1M | 101 | 109 |
| Barbershops | 39 | #294 of 387 | 244 | 7.3 | $1.2M | 64 | 12 |
| Roofing and gutters | 37 | #294 of 381 | 162 | 4.9 | $5.8M | 68 | 71 |
| Car washes and detailing | 37 | #301 of 387 | 152 | 4.6 | $1.8M | 73 | 41 |
| Martial arts and dance studios | 37 | #314 of 387 | 144 | 4.3 | $1.7M | 83 | 77 |
| Collision repair and body shops | 36 | #286 of 381 | 89 | 2.7 | $3.1M | 102 | 90 |
| Auto repair shops | 35 | #304 of 387 | 736 | 22.1 | $380K | 86 | 317 |
| Dentists and orthodontists | 35 | #313 of 387 | 394 | 11.8 | $927K | 94 | 294 |
| Dry cleaners | 34 | #217 of 272 | 43 | 1.3 | $14.5M | 92 | 37 |
| Primary care and pediatrics | 34 | #311 of 387 | 358 | 10.8 | $1M | 57 | 392 |
| Fast food and sandwich shops | 32 | #300 of 387 | 501 | 15.1 | $2.5M | 81 | 771 |
| Child care and preschools | 32 | #319 of 387 | 220 | 6.6 | $695K | 69 | 229 |
| Auto repair and car care | 32 | #323 of 387 | 1,276 | 38.4 | $219K | 82 | 470 |
| Physical therapy | 32 | #329 of 386 | 194 | 5.8 | $1.9M | 78 | 145 |
| Gas stations | 31 | #321 of 387 | 495 | 14.9 | $1.8M | 76 | 382 |
| Gyms, studios and classes | 31 | #352 of 387 | 494 | 14.9 | $488K | 74 | 186 |
| Hair salons | 31 | #361 of 387 | 903 | 27.2 | $324K | 75 | 175 |
| Mortgage brokers and lenders | 30 | #352 of 373 | 182 | 5.5 | Index only | 70 | 67 |
| Convenience stores | 27 | #334 of 387 | 394 | 11.8 | $5M | 64 | 138 |
| Clothing, shoes and laundry | 27 | #336 of 387 | 945 | 28.4 | $658K | 75 | 385 |
| Gyms | 27 | #366 of 387 | 291 | 8.7 | $828K | 64 | 109 |
| Clothing and shoe stores | 26 | #337 of 387 | 750 | 22.6 | $829K | 65 | 339 |
| Grocery and convenience stores | 24 | #349 of 387 | 839 | 25.2 | $2.4M | 70 | 314 |
| Grocery stores | 24 | #351 of 387 | 302 | 9.1 | $6.5M | 70 | 176 |
| Salons, barbers and spas | 24 | #381 of 387 | 1,834 | 55.1 | $160K | 75 | 428 |
| Tire shops | 19 | #364 of 386 | 177 | 5.3 | $1.6M | 63 | 81 |
| Urgent care and walk-in clinics | 18 | #192 of 197 | 28 | 0.8 | $13M | 53 | 49 |
| Nail salons | 16 | #379 of 387 | 308 | 9.3 | $950K | 57 | 174 |
Household spending in the Baton Rouge metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $279.9M | $842 | 88 |
| Gasoline and other fuels | $895.4M | $2,692 | 104 |
| Food away from home | $1.2B | $3,718 | 91 |
| Groceries | $2B | $5,941 | 94 |
| Personal care products and services | $292.7M | $880 | 88 |
| Child care and other personal services | $152.9M | $460 | 79 |
| Memberships, classes and admissions | $240.9M | $724 | 74 |
| Medical and dental services | $365.3M | $1,098 | 85 |
| Pets | $294.5M | $886 | 97 |
| Clothing, shoes and related services | $621.7M | $1,869 | 91 |
| Vehicle insurance | $761.1M | $2,288 | 117 |
| Home repairs, maintenance and insurance | $937.2M | $2,818 | 93 |
| Lawn care, cleaning and other household services | $484M | $1,455 | 103 |
| Rent and homeowner costs | $5B | $14,909 | 89 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Baton Rouge metro area
- Population, 2025 estimate
- 888,699+2.1% since 2020
- Households
- 332,585
- Median age
- 37.4
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.7
- Land area
- 4,368 sq. mi.
- People per square mile
- 200
- Median household income
- $69,599+18.1% vs. 2015–2019, before inflation
- Average household income
- $96,334
- Median home value
- $241,100
- Jobs located here
- 407,162
- Daytime population
- 909,836Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Baton Rouge metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Baton Rouge metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Baton Rouge metro area 10
- East Baton Rouge Parish, LA452,938 people
- Livingston Parish, LA148,115 people
- Ascension Parish, LA130,314 people
- Iberville Parish, LA29,815 people
- West Baton Rouge Parish, LA27,974 people
- Assumption Parish, LA20,484 people
- Pointe Coupee Parish, LA20,217 people
- East Feliciana Parish, LA19,271 people
- West Feliciana Parish, LA15,327 people
- St. Helena Parish, LA10,858 people
Other markets based in Louisiana 12
- New Orleans-Metairie, LA metro area981,662 people
- Lafayette, LA metro area413,428 people
- Shreveport-Bossier City, LA metro area386,819 people
- Slidell-Mandeville-Covington, LA metro area272,421 people
- Lake Charles, LA metro area244,027 people
- Monroe, LA metro area223,674 people
- Houma-Bayou Cane-Thibodaux, LA metro area202,438 people
- Alexandria, LA metro area149,622 people
- Hammond, LA metro area136,738 people
- Opelousas, LA area81,670 people
- New Iberia, LA area68,599 people
- Ruston, LA area48,174 people
Questions
How fast is the Baton Rouge, LA metro area growing?
Population estimates put the Baton Rouge metro area at 888,699 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 332,585 households. Against the 2015–2019 survey, median household income rose 18.1%, before inflation.
How much do households in the Baton Rouge, LA metro area spend?
Households in the Baton Rouge metro area spend about $5B a year on rent and homeowner costs, $2B on groceries and $1.2B on food away from home. Relative to the U.S., household spending in the Baton Rouge metro area runs highest on vehicle insurance (an index of 117, where 100 is the U.S. average) and lowest on memberships, classes and admissions (74).
Which business types have the highest market scores in the Baton Rouge, LA metro area?
Of the business types scored in the Baton Rouge metro area, pet grooming and boarding businesses (74); pet stores (73); and lawn care, cleaning and pest control companies (72) have the highest Groundwork market scores. For pet grooming and boarding businesses, that ranks #34 of 386 scored metro areas.
How does the Baton Rouge, LA metro area compare with the U.S.?
Median household income in the Baton Rouge metro area is $69,599, 14% below the U.S. median of $80,734. The population rose 2.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $241,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for urgent care and walk-in clinics (60% above the U.S. rate) and lowest for chiropractors (48% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Baton Rouge metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Baton Rouge metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Louisiana · Every U.S. market · How we measure
Screening a site or an acquisition in the Baton Rouge metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Baton Rouge metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.