Groundwork

Metro area profile · Louisiana

Lafayette, LA metro area market data

Population, household spending and competition for 56 business types in the Lafayette metro area, each scored against other metro areas.

Population, 2025
423,758
+3.8% since 2020
Households
164,378
Median household income
$60,892
Median home value
$214,400
Jobs located here
177,096
Highest market score
69
Pet stores, #59 of 382 scored metro areas

A site report maps the competitors on map listings around any address in the Lafayette metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Lafayette metro area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

An estimated 423,758 people live in the Lafayette metro area, in 164,378 households. Population estimates show the Lafayette metro area grew 3.8% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in the Lafayette metro area is $60,892 a year, 25% below the U.S. median of $80,734.

Set against the U.S., households in the Lafayette metro area spend the most on vehicle insurance (an index of 113, where 100 is the U.S. average) and the least on memberships, classes and admissions (65).

The highest Groundwork market scores in the Lafayette metro area are for pet stores (69); house cleaning businesses (68); and lawn care, cleaning and pest control companies (66). The Lafayette metro area ranks #59 of 382 scored metro areas for pet stores.

The Lafayette metro area takes in 4 counties: Lafayette Parish, Vermilion Parish, Acadia Parish and St. Martin Parish. For its number of households, the Lafayette metro area has the most map listings, relative to the U.S., for home inspectors (twice the U.S. rate) and the fewest for pizza places (40% below the U.S. rate).

All 56 business types in the Lafayette metro area

Highest Groundwork market score first. Each score compares the Lafayette metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.

Every business type in Lafayette, LA metro area, highest Groundwork market score first, with its rank among metro areas, listings, listings per 10,000 households, spending per listing and official establishments
Business typeScoreRank among metro areasListingsPer 10k householdsSpending per listingSpending per listing vs. U.S. (100)Official establishments
Pet stores69#59 of 382241.5$5.6M1249
House cleaning68#56 of 375281.7$8.1M12680
Lawn, cleaning and pest control66#91 of 3871328.0$1.7M102233
Landscaping and lawn care65#111 of 385845.1$2.7M92113
Property management62#82 of 374342.1Index only12355
Laundromats61#113 of 364201.2$14.4M1157
Pet businesses59#123 of 3871519.2$895K10285
Pet grooming and boarding59#127 of 386543.3$2.5M9827
Pizza58#124 of 387794.8$7.2M142348
Pest control50#171 of 345201.2$11.3M11040
Real estate agents and brokers47#211 of 38743226.3Index only99120
Veterinarians46#222 of 384533.2$2.5M9449
Coffee shops and cafes45#231 of 3871509.1$3.8M10393
Oil change and quick lube44#179 of 290100.6$13.2M9614
Insurance agencies43#235 of 38729517.9$1.2M98215
Roofing and gutters42#263 of 381754.6$5.8M6826
Real estate40#279 of 38756034.1Index only96334
Yoga, Pilates and fitness studios38#277 of 347261.6$4.1M10057
HVAC and plumbing37#293 of 3871066.4$4.1M86172
Electricians36#306 of 383493.0$8.9M74111
Home inspectors35#188 of 243191.2Index only478
Chiropractors35#313 of 386804.9$2.1M8957
Spas and skin care35#338 of 38721012.8$646K7429
Child care and preschools34#303 of 3871056.4$639K6497
Home repair trades34#322 of 38723014.0$1.9M78309
Nail salons34#343 of 3871348.2$1M6120
Auto repair shops33#320 of 38739524.0$333K75153
Sit-down restaurants33#323 of 3871,02562.4$556K84292
Fast food and sandwich shops32#303 of 38725015.2$2.3M75348
Bakeries and dessert shops32#330 of 38718011.0$3.2M76107
Mortgage brokers and lenders32#345 of 373754.6Index only8035
Salons, barbers and spas32#357 of 38790755.2$150K70144
Hair salons32#359 of 38743426.4$313K7381
Restaurants and cafes31#330 of 3871,854112.8$307K83746
Car washes and detailing31#339 of 387915.5$1.4M5723
Auto repair and car care28#340 of 38768341.6$193K72246
Optometrists and eye care28#349 of 386664.0$2.6M8234
Funeral homes27#332 of 377503.0$407K6025
Dentists and orthodontists27#355 of 38719511.9$875K89172
Clothing and shoe stores26#336 of 38734020.7$850K67165
Clothing, shoes and laundry26#339 of 38744627.1$648K74197
Convenience stores26#341 of 38721012.8$4.5M5759
Barbershops26#349 of 3871207.3$1.1M6011
Martial arts and dance studios26#377 of 387965.8$1.1M5443
Gas stations25#346 of 38728917.6$1.5M62200
Collision repair and body shops24#347 of 381613.7$2.2M7048
Gyms24#374 of 3871499.1$707K5457
Gyms, studios and classes24#381 of 38727116.5$389K59100
Dry cleaners22#258 of 272271.6$10.7M6825
Urgent care and walk-in clinics21#189 of 197110.7$15.5M6330
Grocery and convenience stores21#360 of 38747629.0$2M58154
Grocery stores20#370 of 38716510.0$5.7M6195
Doctors, dentists and clinics19#375 of 3871,58196.2$108K71849
Primary care and pediatrics18#365 of 38716510.0$1M58454
Tire shops18#367 of 386935.7$1.4M5746
Physical therapy18#377 of 3861297.8$1.3M55102

Household spending in the Lafayette metro area

What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).

Annual household spending in Lafayette, LA metro area by line, per household, and against the U.S.
Spending lineA year, all householdsPer householdIndex vs. U.S. (100)
Vehicle maintenance and repairs$131.6M$80184
Gasoline and other fuels$427.4M$2,600100
Food away from home$570M$3,46885
Groceries$937.7M$5,70490
Personal care products and services$135.7M$82582
Child care and other personal services$67M$40870
Memberships, classes and admissions$105.3M$64165
Medical and dental services$170.5M$1,03781
Pets$135.1M$82290
Clothing, shoes and related services$288.9M$1,75786
Vehicle insurance$364M$2,215113
Home repairs, maintenance and insurance$434.4M$2,64388
Lawn care, cleaning and other household services$225.5M$1,37297
Rent and homeowner costs$2.3B$14,18085

Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.

Population and households in the Lafayette metro area

Population, 2025 estimate
423,758+3.8% since 2020
Households
164,378
Median age
38.6
Homes lived in by their owners
68%
Vehicles per household
1.7
Land area
2,834 sq. mi.
People per square mile
146
Median household income
$60,892
Average household income
$88,260
Median home value
$214,400
Jobs located here
177,096
Daytime population
415,749Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Lafayette metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.

Or open the report at the center of the Lafayette metro area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Questions

How fast is the Lafayette, LA metro area growing?

Population estimates put the Lafayette metro area at 423,758 people in 2025, up 3.8% since 2020, faster than the U.S. (+3.1%). It has 164,378 households.

How much do households in the Lafayette, LA metro area spend?

Households in the Lafayette metro area spend about $2.3B a year on rent and homeowner costs, $937.7M on groceries and $570M on food away from home. Relative to the U.S., household spending in the Lafayette metro area runs highest on vehicle insurance (an index of 113, where 100 is the U.S. average) and lowest on memberships, classes and admissions (65).

Which business types have the highest market scores in the Lafayette, LA metro area?

Of the business types scored in the Lafayette metro area, pet stores (69); house cleaning businesses (68); and lawn care, cleaning and pest control companies (66) have the highest Groundwork market scores. For pet stores, that ranks #59 of 382 scored metro areas.

How does the Lafayette, LA metro area compare with the U.S.?

Median household income in the Lafayette metro area is $60,892, 25% below the U.S. median of $80,734. The population rose 3.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $214,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for home inspectors (twice the U.S. rate) and lowest for pizza places (40% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Lafayette metro area, each ranked against other metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Lafayette metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

All markets in Louisiana · Every U.S. market · How we measure

Screening a site or an acquisition in the Lafayette metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Lafayette metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.