County profile · Louisiana
Rapides Parish, LA market data
How Rapides Parish compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 125,877
- −2.9% since 2020
- Households
- 48,954
- Median household income
- $54,967
- +16.3% vs. 2015–2019, before inflation
- Median home value
- $181,100
- Jobs located here
- 54,365
- Highest market score
- 56
- Chiropractors, #558 of 1,490 scored counties
A site report maps the competitors on map listings around any address in Rapides Parish by name and distance, and the households and spending within reach. Or open the report at the center of Rapides Parish. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Rapides Parish has an estimated 125,877 people and 48,954 households. Population estimates put the population change in Rapides Parish from 2020 to 2025 at −2.9%, against +3.1% for the U.S. Median household income in Rapides Parish is $54,967, 32% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 16.3%, before inflation.
Relative to the U.S., household spending in Rapides Parish runs highest on vehicle insurance (an index of 112, where 100 is the U.S. average) and lowest on memberships, classes and admissions (61).
Of the business types scored in Rapides Parish, chiropractors (56), pet businesses (53) and pet stores (49) have the highest Groundwork market scores. For chiropractors, that ranks #558 of 1,490 scored counties.
Rapides Parish is part of the Alexandria metro area. Against the U.S., map listings per household run highest for pest control companies (2.4 times the U.S. rate) and lowest for chiropractors (50% below the U.S. rate).
All 56 business types in Rapides Parish
Highest Groundwork market score first. Each score compares Rapides Parish with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Chiropractors | 56 | #558 of 1,490 | 13 | 2.7 | $3.8M | 158 | 9 |
| Pet businesses | 53 | #952 of 2,200 | 52 | 10.6 | $742K | 84 | 16 |
| Pet stores | 49 | #495 of 974 | 9 | 1.8 | $4.3M | 95 | 3 |
| Landscaping and lawn care | 49 | #740 of 1,493 | 32 | 6.5 | $2M | 70 | 14 |
| House cleaning | 48 | #459 of 847 | 11 | 2.2 | $5.9M | 93 | 18 |
| Coffee shops and cafes | 47 | #1,122 of 2,063 | 34 | 6.9 | $4.8M | 129 | 22 |
| Electricians | 43 | #743 of 1,160 | 12 | 2.5 | $10.4M | 87 | 24 |
| Pizza | 43 | #1,293 of 2,090 | 23 | 4.7 | $7.1M | 139 | 112 |
| Laundromats | 42 | #479 of 785 | 5 | 1.0 | $16.7M | 133 | 4 |
| Mortgage brokers and lenders | 41 | #604 of 887 | 17 | 3.5 | Index only | 102 | 5 |
| Pet grooming and boarding | 41 | #926 of 1,461 | 18 | 3.7 | $2.1M | 84 | Under 3 |
| Spas and skin care | 41 | #1,216 of 1,769 | 44 | 9.0 | $886K | 101 | 4 |
| Veterinarians | 40 | #976 of 1,485 | 19 | 3.9 | $2M | 75 | 13 |
| Home repair trades | 40 | #1,483 of 2,057 | 54 | 11.0 | $2.3M | 95 | 76 |
| Sit-down restaurants | 39 | #1,683 of 2,405 | 248 | 50.7 | $657K | 99 | 64 |
| HVAC and plumbing | 38 | #1,266 of 1,707 | 25 | 5.1 | $5M | 105 | 52 |
| Lawn, cleaning and pest control | 38 | #1,333 of 1,771 | 59 | 12.1 | $1.1M | 66 | 47 |
| Grocery stores | 38 | #1,435 of 2,070 | 44 | 9.0 | $6.2M | 67 | 15 |
| Martial arts and dance studios | 37 | #1,003 of 1,334 | 20 | 4.1 | $1.5M | 73 | 3 |
| Real estate agents and brokers | 37 | #1,741 of 2,176 | 108 | 22.1 | Index only | 115 | 29 |
| Car washes and detailing | 36 | #1,084 of 1,451 | 20 | 4.1 | $1.9M | 76 | 5 |
| Property management | 34 | #715 of 910 | 11 | 2.2 | Index only | 110 | 27 |
| Funeral homes | 34 | #1,121 of 1,472 | 20 | 4.1 | $345K | 51 | 8 |
| Insurance agencies | 33 | #1,708 of 2,272 | 89 | 18.2 | $1.2M | 96 | 54 |
| Gyms, studios and classes | 32 | #1,743 of 2,088 | 70 | 14.3 | $418K | 63 | 9 |
| Roofing and gutters | 31 | #973 of 1,177 | 17 | 3.5 | $7.4M | 87 | Under 3 |
| Gyms | 31 | #1,486 of 1,792 | 47 | 9.6 | $623K | 48 | 6 |
| Real estate | 31 | #2,036 of 2,229 | 138 | 28.2 | Index only | 113 | 69 |
| Hair salons | 30 | #2,028 of 2,339 | 128 | 26.1 | $304K | 71 | 15 |
| Restaurants and cafes | 29 | #2,058 of 2,405 | 478 | 97.6 | $341K | 92 | 203 |
| Grocery and convenience stores | 28 | #2,009 of 2,402 | 134 | 27.4 | $2M | 60 | 34 |
| Bakeries and dessert shops | 27 | #1,694 of 1,889 | 56 | 11.4 | $2.9M | 70 | 22 |
| Optometrists and eye care | 25 | #1,140 of 1,302 | 20 | 4.1 | $2.5M | 78 | 10 |
| Convenience stores | 24 | #1,949 of 2,261 | 71 | 14.5 | $3.8M | 49 | 19 |
| Child care and preschools | 23 | #1,437 of 1,611 | 32 | 6.5 | $580K | 58 | 34 |
| Auto repair shops | 22 | #2,216 of 2,378 | 134 | 27.4 | $286K | 64 | 44 |
| Barbershops | 19 | #1,230 of 1,356 | 26 | 5.3 | $1.5M | 79 | Under 3 |
| Dentists and orthodontists | 18 | #1,828 of 1,886 | 59 | 12.1 | $833K | 85 | 43 |
| Salons, barbers and spas | 18 | #2,321 of 2,385 | 240 | 49.0 | $162K | 76 | 47 |
| Physical therapy | 17 | #1,367 of 1,422 | 29 | 5.9 | $1.7M | 71 | 25 |
| Fast food and sandwich shops | 17 | #2,102 of 2,222 | 84 | 17.2 | $1.9M | 64 | 112 |
| Clothing, shoes and laundry | 17 | #2,131 of 2,210 | 135 | 27.6 | $617K | 70 | 54 |
| Gas stations | 16 | #2,267 of 2,358 | 94 | 19.2 | $1.3M | 56 | 91 |
| Auto repair and car care | 16 | #2,337 of 2,401 | 215 | 43.9 | $179K | 66 | 76 |
| Collision repair and body shops | 15 | #1,295 of 1,327 | 19 | 3.9 | $2M | 66 | 18 |
| Clothing and shoe stores | 15 | #2,026 of 2,087 | 116 | 23.7 | $718K | 57 | 50 |
| Oil change and quick lube | 12 | #470 of 479 | 7 | 1.4 | $5.5M | 40 | 5 |
| Pest control | 12 | #688 of 699 | 16 | 3.3 | $4.1M | 40 | 15 |
| Doctors, dentists and clinics | 11 | #2,380 of 2,394 | 429 | 87.6 | $115K | 75 | 261 |
| Nail salons | 10 | #1,297 of 1,328 | 36 | 7.4 | $1.1M | 65 | 25 |
| Primary care and pediatrics | 10 | #1,632 of 1,656 | 53 | 10.8 | $928K | 52 | 167 |
| Tire shops | 8 | #1,510 of 1,530 | 32 | 6.5 | $1.2M | 48 | 19 |
| Dry cleaners | Not scored | Not scored | 3 | 0.6 | $27.8M | 177 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 0.6 | $9.8M | 240 | 6 |
| Home inspectors | Not scored | Not scored | 2 | 0.4 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.4 | $24.6M | Too few | 7 |
Household spending in Rapides Parish
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $38.4M | $784 | 82 |
| Gasoline and other fuels | $125.3M | $2,560 | 99 |
| Food away from home | $163M | $3,330 | 82 |
| Groceries | $272.9M | $5,575 | 88 |
| Personal care products and services | $39M | $796 | 79 |
| Child care and other personal services | $18.6M | $379 | 65 |
| Memberships, classes and admissions | $29.3M | $598 | 61 |
| Medical and dental services | $49.2M | $1,004 | 78 |
| Pets | $38.6M | $788 | 87 |
| Clothing, shoes and related services | $83.3M | $1,702 | 83 |
| Vehicle insurance | $107M | $2,186 | 112 |
| Home repairs, maintenance and insurance | $125.1M | $2,556 | 85 |
| Lawn care, cleaning and other household services | $65.2M | $1,331 | 94 |
| Rent and homeowner costs | $675.1M | $13,790 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Rapides Parish
- Population, 2025 estimate
- 125,877−2.9% since 2020
- Households
- 48,954
- Median age
- 39.2
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.7
- Land area
- 1,324 sq. mi.
- People per square mile
- 96
- Median household income
- $54,967+16.3% vs. 2015–2019, before inflation
- Average household income
- $78,854
- Median home value
- $181,100
- Jobs located here
- 54,365
- Daytime population
- 133,944Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rapides Parish?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Rapides Parish. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Allen Parish, LA22,477 people
- Catahoula Parish, LA8,583 people
- Vernon Parish, LA47,117 people
Questions
How fast is Rapides Parish, LA growing?
Population estimates put Rapides Parish at 125,877 people in 2025, down 2.9% since 2020, against +3.1% for the U.S. It has 48,954 households. Median household income rose 16.3% from the 2015–2019 survey, before inflation.
How much do households in Rapides Parish, LA spend?
Households in Rapides Parish spend about $675.1M a year on rent and homeowner costs, $272.9M on groceries and $163M on food away from home. Set against the U.S., households in Rapides Parish spend the most on vehicle insurance (an index of 112, where 100 is the U.S. average) and the least on memberships, classes and admissions (61).
Which business types have the highest market scores in Rapides Parish, LA?
The highest Groundwork market scores in Rapides Parish are for chiropractors (56), pet businesses (53) and pet stores (49). Rapides Parish ranks #558 of 1,490 scored counties for chiropractors.
How does Rapides Parish, LA compare with the U.S.?
The median household income in Rapides Parish is $54,967 a year, 32% below the U.S. median of $80,734. The population fell 2.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $181,100, against $332,700 for the U.S. For its number of households, Rapides Parish has the most map listings, relative to the U.S., for pest control companies (2.4 times the U.S. rate) and the fewest for chiropractors (50% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in Rapides Parish, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rapides Parish. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Rapides Parish?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rapides Parish. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.