County profile · Louisiana
West Baton Rouge Parish, LA market data
How West Baton Rouge Parish compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 28,756
- +5.5% since 2020
- Households
- 10,974
- Median household income
- $87,299
- +33.5% vs. 2015–2019, before inflation
- Median home value
- $229,900
- Jobs located here
- 14,037
- Highest market score
- 85
- Real estate, #5 of 2,229 scored counties
A site report maps the competitors on map listings around any address in West Baton Rouge Parish by name and distance, and the households and spending within reach. Or open the report at the center of West Baton Rouge Parish. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
West Baton Rouge Parish has an estimated 28,756 people and 10,974 households. Population estimates put the population change in West Baton Rouge Parish from 2020 to 2025 at +5.5%, faster than the U.S. (+3.1%). Median household income in West Baton Rouge Parish is $87,299, 8% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.5%, before inflation.
Relative to the U.S., household spending in West Baton Rouge Parish runs highest on vehicle insurance (an index of 115, where 100 is the U.S. average) and lowest on memberships, classes and admissions (75).
Of the business types scored in West Baton Rouge Parish, real estate businesses (85); pet businesses (85); and clothing, shoe and laundry businesses (83) have the highest Groundwork market scores. For real estate businesses, that ranks #5 of 2,229 scored counties.
West Baton Rouge Parish is part of the Baton Rouge metro area. Against the U.S., map listings per household run highest for car washes and detailers (2.6 times the U.S. rate) and lowest for medical and dental practices (45% below the U.S. rate).
All 56 business types in West Baton Rouge Parish
Highest Groundwork market score first. Each score compares West Baton Rouge Parish with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Real estate | 85 | #5 of 2,229 | 7 | 6.4 | Index only | 553 | Under 3 |
| Pet businesses | 85 | #29 of 2,200 | 10 | 9.1 | $1M | 115 | 3 |
| Clothing, shoes and laundry | 83 | #89 of 2,210 | 7 | 6.4 | $3M | 338 | 4 |
| Spas and skin care | 78 | #86 of 1,769 | 5 | 4.6 | $2M | 230 | Under 3 |
| Coffee shops and cafes | 78 | #132 of 2,063 | 6 | 5.5 | $7.1M | 192 | 5 |
| HVAC and plumbing | 75 | #125 of 1,707 | 6 | 5.5 | $5.2M | 110 | 7 |
| Insurance agencies | 75 | #332 of 2,272 | 9 | 8.2 | $2.7M | 219 | 9 |
| Dentists and orthodontists | 74 | #179 of 1,886 | 7 | 6.4 | $1.8M | 180 | 5 |
| Sit-down restaurants | 74 | #287 of 2,405 | 55 | 50.1 | $776K | 117 | 11 |
| Doctors, dentists and clinics | 69 | #388 of 2,394 | 51 | 46.5 | $243K | 159 | 11 |
| Pet grooming and boarding | 66 | #335 of 1,461 | 5 | 4.6 | $2M | 79 | Under 3 |
| Pizza | 66 | #431 of 2,090 | 5 | 4.6 | $8.5M | 168 | 30 |
| Gyms, studios and classes | 65 | #420 of 2,088 | 11 | 10.0 | $732K | 111 | Under 3 |
| Primary care and pediatrics | 63 | #446 of 1,656 | 8 | 7.3 | $1.5M | 87 | 3 |
| Hair salons | 63 | #562 of 2,339 | 24 | 21.9 | $419K | 97 | 3 |
| Home repair trades | 59 | #632 of 2,057 | 14 | 12.8 | $2.2M | 92 | 18 |
| Grocery stores | 59 | #729 of 2,070 | 8 | 7.3 | $8.4M | 91 | 5 |
| Barbershops | 58 | #495 of 1,356 | 5 | 4.6 | $2M | 107 | Under 3 |
| Convenience stores | 57 | #877 of 2,261 | 12 | 10.9 | $5.6M | 71 | 4 |
| Restaurants and cafes | 55 | #988 of 2,405 | 117 | 106.6 | $365K | 98 | 47 |
| Roofing and gutters | 53 | #535 of 1,177 | 5 | 4.6 | $6.3M | 74 | Under 3 |
| Salons, barbers and spas | 51 | #1,111 of 2,385 | 41 | 37.4 | $245K | 115 | 12 |
| Physical therapy | 50 | #727 of 1,422 | 7 | 6.4 | $1.8M | 74 | 3 |
| Gyms | 50 | #929 of 1,792 | 8 | 7.3 | $1M | 77 | Under 3 |
| Grocery and convenience stores | 50 | #1,221 of 2,402 | 30 | 27.3 | $2.3M | 66 | 9 |
| Bakeries and dessert shops | 49 | #977 of 1,889 | 17 | 15.5 | $2.5M | 61 | 5 |
| Tire shops | 40 | #1,024 of 1,530 | 5 | 4.6 | $1.8M | 72 | Under 3 |
| Fast food and sandwich shops | 40 | #1,506 of 2,222 | 20 | 18.2 | $2.1M | 70 | 30 |
| Nail salons | 37 | #1,006 of 1,328 | 7 | 6.4 | $1.4M | 86 | 7 |
| Auto repair shops | 31 | #1,981 of 2,378 | 25 | 22.8 | $361K | 81 | 16 |
| Auto repair and car care | 25 | #2,179 of 2,401 | 55 | 50.1 | $164K | 61 | 20 |
| Car washes and detailing | 24 | #1,331 of 1,451 | 11 | 10.0 | $820K | 33 | Under 3 |
| Gas stations | 23 | #2,171 of 2,358 | 30 | 27.3 | $970K | 41 | 26 |
| Child care and preschools | Not scored | Not scored | 4 | 3.6 | $1.3M | 127 | 9 |
| Clothing and shoe stores | Not scored | Not scored | 4 | 3.6 | $5.2M | 410 | 4 |
| Funeral homes | Not scored | Not scored | 4 | 3.6 | $319K | 47 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 3.6 | $4.1M | 139 | 5 |
| Lawn, cleaning and pest control | Not scored | Not scored | 4 | 3.6 | $4.1M | 243 | 12 |
| Real estate agents and brokers | Not scored | Not scored | 4 | 3.6 | Index only | 769 | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 4 | 3.6 | $3.1M | 13 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 2.7 | $3M | 98 | 6 |
| Electricians | Not scored | Not scored | 3 | 2.7 | $10.5M | 87 | 11 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 2.7 | $2.7M | 133 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 2.7 | $3.4M | 124 | 3 |
| Chiropractors | Not scored | Not scored | 2 | 1.8 | $6.2M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 1.8 | Index only | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 1.8 | $5M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.9 | Index only | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 0.9 | $20.8M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 7 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in West Baton Rouge Parish
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $9M | $822 | 86 |
| Gasoline and other fuels | $29.1M | $2,653 | 102 |
| Food away from home | $42.7M | $3,890 | 96 |
| Groceries | $67.5M | $6,152 | 97 |
| Personal care products and services | $10.1M | $917 | 91 |
| Child care and other personal services | $5.1M | $463 | 80 |
| Memberships, classes and admissions | $8.1M | $734 | 75 |
| Medical and dental services | $12.4M | $1,129 | 88 |
| Pets | $10.1M | $920 | 101 |
| Clothing, shoes and related services | $20.8M | $1,898 | 92 |
| Vehicle insurance | $24.7M | $2,255 | 115 |
| Home repairs, maintenance and insurance | $31.4M | $2,863 | 95 |
| Lawn care, cleaning and other household services | $16.3M | $1,485 | 105 |
| Rent and homeowner costs | $167.8M | $15,287 | 92 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in West Baton Rouge Parish
- Population, 2025 estimate
- 28,756+5.5% since 2020
- Households
- 10,974
- Median age
- 36.8
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.7
- Land area
- 192 sq. mi.
- People per square mile
- 145
- Median household income
- $87,299+33.5% vs. 2015–2019, before inflation
- Average household income
- $101,837
- Median home value
- $229,900
- Jobs located here
- 14,037
- Daytime population
- 29,192Residents who don’t work, plus everyone whose job is here
Looking at a specific site in West Baton Rouge Parish?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of West Baton Rouge Parish. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Louisiana 8
- East Baton Rouge Parish, LA452,938 people
- Iberville Parish, LA29,815 people
- Pointe Coupee Parish, LA20,217 people
- Ascension Parish, LA130,314 people
- Livingston Parish, LA148,115 people
- East Feliciana Parish, LA19,271 people
- West Feliciana Parish, LA15,327 people
- St. Martin Parish, LA51,353 people
Questions
How fast is West Baton Rouge Parish, LA growing?
Population estimates put West Baton Rouge Parish at 28,756 people in 2025, up 5.5% since 2020, faster than the U.S. (+3.1%). It has 10,974 households. Median household income rose 33.5% from the 2015–2019 survey, before inflation.
How much do households in West Baton Rouge Parish, LA spend?
Households in West Baton Rouge Parish spend about $167.8M a year on rent and homeowner costs, $67.5M on groceries and $42.7M on food away from home. Set against the U.S., households in West Baton Rouge Parish spend the most on vehicle insurance (an index of 115, where 100 is the U.S. average) and the least on memberships, classes and admissions (75).
Which business types have the highest market scores in West Baton Rouge Parish, LA?
The highest Groundwork market scores in West Baton Rouge Parish are for real estate businesses (85); pet businesses (85); and clothing, shoe and laundry businesses (83). West Baton Rouge Parish ranks #5 of 2,229 scored counties for real estate businesses.
How does West Baton Rouge Parish, LA compare with the U.S.?
The median household income in West Baton Rouge Parish is $87,299 a year, 8% above the U.S. median of $80,734. The population rose 5.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $229,900, against $332,700 for the U.S. For its number of households, West Baton Rouge Parish has the most map listings, relative to the U.S., for car washes and detailers (2.6 times the U.S. rate) and the fewest for medical and dental practices (45% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 33 of the 56 business types have a score in West Baton Rouge Parish, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in West Baton Rouge Parish. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in West Baton Rouge Parish?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of West Baton Rouge Parish. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.