Home services · Metro area · Virginia
House cleaning businesses in the Roanoke, VA metro area
How the Roanoke, VA metro area compares with other metro areas and the U.S. for house cleaning businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 59 out of 100: Upper middle
Ranked #104 of 375 scored metro areas
#7 of 9 scored metro areas based in Virginia
- Listings
- 23
- 1 chain location (4%)
- Official establishments
- 78
- −15.1% since 2019
- Household spending a year
- $188M
- On lawn care, cleaning and other household services · $1,430 a household
- Spending per listing
- $8.2M
- 28% above the U.S.
- Listings per 10k households
- 1.7
- 23% below the U.S.
- Population, 2025
- 316,547
- +0.4% since 2020
See the house cleaning businesses around any address in the Roanoke metro area
The site report maps the house cleaning businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Roanoke metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Roanoke metro area spend about $188M a year on lawn care, cleaning and other household services, or $1,430 per household, in line with the U.S. average. That works out to $8.2M per business, 28% above the U.S. figure of $6.4M. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses.
The Roanoke metro area has 23 house cleaning businesses on map listings as of September 2026. One of them (4%) is a chain location, against 8% across the U.S. That is 1.7 per 10,000 households, 23% below the U.S. rate of 2.2.
The official count of businesses with payroll classed as janitorial and carpet cleaning services in the Roanoke metro area was 78 in 2023, down 15.1% from 2019. That is one for every 1,686 households, against one for every 1,735 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $865K have gone to businesses classed as janitorial and carpet cleaning services in the Roanoke metro area.
Population estimates show the Roanoke metro area grew 0.4% from 2020 to 2025, slower than the U.S. (+3.1%). The Roanoke metro area scores 59 (upper middle) on the Groundwork market score for house cleaning businesses, ranking #104 of 375 scored metro areas and #7 of 9 scored metro areas based in Virginia.
How the Roanoke metro area compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all lawn care, cleaning and other household services by the house cleaning businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Roanoke metro area | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.7 | 2.5 | 2.2 |
| Spending per listing | $8.2M | $6.8M | $6.4M |
| Households per official establishment | 1,686 | 1,448 | 1,735 |
| Official establishment growth, 2019–2023 | −15.1% | −4.4% | +6.6% |
| Population growth, 2020–2025 | +0.4% | +2.8% | +3.1% |
| Spending per household on lawn care, cleaning and other household services | $1,430 | $1,683 | $1,414 |
| Median household income | $68,761 | $93,170 | $80,734 |
| Groundwork market score | 59 | 61 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 78−15.1% over the period
- Employees, 2023
- 923
- Annual payroll, 2023
- $21.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 231 chain location
- Listings at the U.S. rate for this spending
- 29The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $865K
SBA-backed loans to businesses classed as janitorial and carpet cleaning services in the Roanoke metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Roanoke metro area
- Population, 2025 estimate
- 316,547+0.4% since 2020
- Households
- 131,510
- Median age
- 43.5
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.9
- Land area
- 1,868 sq. mi.
- People per square mile
- 169
- Median household income
- $68,761+21.5% vs. 2015–2019, before inflation
- Average household income
- $94,709
- Median home value
- $251,400
- Jobs located here
- 158,052
- Daytime population
- 332,123Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Roanoke metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the house cleaning businesses on map listings by name and distance.
Or open the report at the center of the Roanoke metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHouse cleaning across Virginia
Every Virginia market ranked →The highest-scoring metro areas in Virginia for house cleaning businesses, numbered among those based in Virginia (a market based in another state is listed without a number), with the Roanoke metro area marked.
Top metro areas in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Blacksburg-Christiansburg-Radford, VA | 74 | 5 | 0.7 | $19.8M | −0.1% | #34 of 375 |
| 2Staunton-Stuarts Draft, VA | 69 | 7 | 1.3 | $10.6M | +3.2% | #47 of 375 |
| 3Charlottesville, VA | 65 | 18 | 2.0 | $8.4M | +3.1% | #73 of 375 |
| 4Lynchburg, VA | 63 | 11 | 1.1 | $13.2M | +2.9% | #81 of 375 |
| 5Richmond, VA | 60 | 137 | 2.6 | $6.3M | +5.5% | #101 of 375 |
| 6Winchester, VA-WV | 60 | 15 | 2.7 | $5.8M | +6.5% | #103 of 375 |
| 7Roanoke, VA | 59 | 23 | 1.7 | $8.2M | +0.4% | #104 of 375 |
| Kingsport-Bristol, TN-VA | 56 | 29 | 2.2 | $6M | +2.3% | #126 of 375 |
| 8Harrisonburg, VA | 54 | 11 | 2.2 | $6.6M | +3.5% | #138 of 375 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 54 | 748 | 3.2 | $6.2M | +3.3% | #142 of 375 |
Other business types in the Roanoke metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many house cleaning businesses are in the Roanoke, VA metro area?
Map listings as of September 2026 show 23 house cleaning businesses in the Roanoke metro area. One of them (4%) is a chain location. The listings count house cleaners and carpet cleaners. Official counts show 78 businesses with payroll classed as janitorial and carpet cleaning services in 2023, down 15.1% from 2019.
How much do households in the Roanoke, VA metro area spend on lawn care, cleaning and other household services?
About $188M a year, or $1,430 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 23 house cleaning businesses on map listings, it comes to $8.2M per business. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade. It is estimated from the incomes of the 131,510 households in the Roanoke metro area and national spending patterns by income.
How does the Roanoke, VA metro area compare with the U.S. for house cleaning businesses?
The Roanoke metro area has 1.7 house cleaning businesses per 10,000 households, 23% below the U.S. rate of 2.2. Spending per business is $8.2M, 28% above the U.S. figure of $6.4M. At the U.S. ratio of house cleaning businesses to household spending, the Roanoke metro area would have about 29, against 23 on map listings. There is one business with payroll in the industry for every 1,686 households, against one for every 1,735 across the U.S. The official count fell 15.1% from 2019 to 2023, against +6.6% for the U.S.
How fast is the Roanoke, VA metro area growing?
Population estimates put the Roanoke metro area at 316,547 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 131,510 households. The median household income in the Roanoke metro area is $68,761 a year, 15% below the U.S. median of $80,734. That rose 21.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Roanoke metro area scores 59 for house cleaning businesses (upper middle), #104 of 375 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Roanoke metro area. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for house cleaning businesses · All 56 business types in the Roanoke metro area
Screening a site or an acquisition in the Roanoke metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Roanoke metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.