Home services · County · Virginia
House cleaning businesses in Roanoke city, VA
How Roanoke city, VA compares with other counties and the U.S. for house cleaning businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 44 out of 100: Lower middle
Ranked #527 of 847 scored counties
#24 of 33 scored counties in Virginia
- Listings
- 9
- 0 chain locations (0%)
- Official establishments
- 23
- −14.8% since 2019
- Household spending a year
- $56.4M
- On lawn care, cleaning and other household services · $1,294 a household
- Spending per listing
- $6.3M
- 2% below the U.S.
- Listings per 10k households
- 2.1
- 5% below the U.S.
- Population, 2025
- 99,111
- −0.8% since 2020
See the house cleaning businesses around any address in Roanoke city
The site report maps the house cleaning businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Roanoke city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 9 house cleaning businesses in Roanoke city. None of them are chain locations, against 8% across the U.S. That comes to 2.1 for every 10,000 households, 5% below the U.S. rate of 2.2.
Households in Roanoke city spend about $56.4M a year on lawn care, cleaning and other household services, or $1,294 per household, 9% below the U.S. average. That works out to $6.3M per business, 2% below the U.S. figure of $6.4M. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade.
In 2023, official counts showed 23 businesses with payroll in Roanoke city classed as janitorial and carpet cleaning services, down 14.8% from 2019. That is one for every 1,895 households, against one for every 1,735 across the U.S.
Population estimates show Roanoke city declined 0.8% from 2020 to 2025, against +3.1% for the U.S. For house cleaning businesses, Roanoke city has a Groundwork market score of 44 (lower middle): #527 of 847 scored counties and #24 of 33 scored counties in Virginia.
How Roanoke city compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all lawn care, cleaning and other household services by the house cleaning businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Roanoke city | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.1 | 2.5 | 2.2 |
| Spending per listing | $6.3M | $6.8M | $6.4M |
| Households per official establishment | 1,895 | 1,448 | 1,735 |
| Official establishment growth, 2019–2023 | −14.8% | −4.4% | +6.6% |
| Population growth, 2020–2025 | −0.8% | +2.8% | +3.1% |
| Spending per household on lawn care, cleaning and other household services | $1,294 | $1,683 | $1,414 |
| Median household income | $55,378 | $93,170 | $80,734 |
| Groundwork market score | 44 | 61 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 27 → 23−14.8% over the period
- Employees, 2023
- 318
- Annual payroll, 2023
- $6.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 90 chain locations
- Listings at the U.S. rate for this spending
- 9The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as janitorial and carpet cleaning services in Roanoke city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Roanoke city
- Population, 2025 estimate
- 99,111−0.8% since 2020
- Households
- 43,575
- Median age
- 39.8
- Homes lived in by their owners
- 52%
- Vehicles per household
- 1.6
- Land area
- 43 sq. mi.
- People per square mile
- 2,313
- Median household income
- $55,378+25.2% vs. 2015–2019, before inflation
- Average household income
- $80,578
- Median home value
- $190,500
- Jobs located here
- 69,862
- Daytime population
- 125,030Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Roanoke city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the house cleaning businesses on map listings by name and distance.
Or open the report at the center of Roanoke city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHouse cleaning across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for house cleaning businesses, numbered among those based in Virginia, with Roanoke city marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Suffolk city, VA | 81 | 7 | 1.8 | $8.7M | +10.4% | #34 of 847 |
| 2Arlington County, VA | 81 | 28 | 2.5 | $8.2M | +2.1% | #35 of 847 |
| 3Richmond city, VA | 72 | 19 | 1.8 | $7.9M | +4.6% | #90 of 847 |
| 4Frederick County, VA | 70 | 9 | 2.5 | $6.6M | +8.8% | #104 of 847 |
| 5Roanoke County, VA | 68 | 6 | 1.5 | $10.3M | +0.2% | #119 of 847 |
| 6Rockingham County, VA | 68 | 5 | 1.5 | $9.9M | +6.6% | #120 of 847 |
| 7Albemarle County, VA | 67 | 11 | 2.4 | $7.4M | +5.1% | #135 of 847 |
| 8Loudoun County, VA | 59 | 53 | 3.7 | $6.2M | +6.4% | #253 of 847 |
| 9Stafford County, VA | 58 | 19 | 3.6 | $5.5M | +8.3% | #273 of 847 |
| 10Hanover County, VA | 57 | 17 | 4.0 | $4.5M | +5.6% | #286 of 847 |
| 24Roanoke city, VA | 44 | 9 | 2.1 | $6.3M | −0.8% | #527 of 847 |
Other business types in Roanoke city
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many house cleaning businesses are in Roanoke city, VA?
Roanoke city has 9 house cleaning businesses on map listings as of September 2026. None of them are chain locations. The listings count house cleaners and carpet cleaners. Official counts show 23 businesses with payroll classed as janitorial and carpet cleaning services in 2023, down 14.8% from 2019.
How much do households in Roanoke city, VA spend on lawn care, cleaning and other household services?
About $56.4M a year, or $1,294 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 9 house cleaning businesses on map listings, it comes to $6.3M per business. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses. It is estimated from the incomes of the 43,575 households in Roanoke city and national spending patterns by income.
How does Roanoke city, VA compare with the U.S. for house cleaning businesses?
Roanoke city has 2.1 house cleaning businesses per 10,000 households, 5% below the U.S. rate of 2.2. Spending per business is $6.3M, 2% below the U.S. figure of $6.4M. The count on map listings matches the U.S. ratio of house cleaning businesses to household spending. There is one business with payroll in the industry for every 1,895 households, against one for every 1,735 across the U.S. The official count fell 14.8% from 2019 to 2023, against +6.6% for the U.S.
How fast is Roanoke city, VA growing?
Population estimates put Roanoke city at 99,111 people in 2025, down 0.8% since 2020, against +3.1% for the U.S. It has 43,575 households. Median household income in Roanoke city is $55,378, 31% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Roanoke city scores 44 for house cleaning businesses (lower middle), #527 of 847 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Roanoke city. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for house cleaning businesses · All 56 business types in Roanoke city
Screening a site or an acquisition in Roanoke city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Roanoke city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.