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House cleaning businesses in Winchester city, VA
Competitor counts, household spending and official business counts for house cleaning businesses in Winchester city, VA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 26 out of 100: Lower middle
Ranked #785 of 847 scored counties
#32 of 33 scored counties in Virginia
- Listings
- 6
- 0 chain locations (0%)
- Official establishments
- 8
- Businesses with payroll, 2023
- Household spending a year
- $16M
- On lawn care, cleaning and other household services · $1,393 a household
- Spending per listing
- $2.7M
- 58% below the U.S.
- Listings per 10k households
- 5.2
- 2.4 times the U.S.
- Population, 2025
- 28,272
- +1.0% since 2020
See the house cleaning businesses around any address in Winchester city
The site report maps the house cleaning businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Winchester city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for house cleaning businesses in Winchester city is 26 (lower middle), #785 of 847 scored counties and #32 of 33 scored counties in Virginia. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 6 house cleaning businesses in Winchester city. None of them are chain locations, against 8% across the U.S. Per 10,000 households, that is 5.2, 2.4 times the U.S. rate of 2.2.
Household spending on lawn care, cleaning and other household services in Winchester city comes to about $16M a year: $1,393 per household, in line with the U.S. average. That works out to $2.7M per business, 58% below the U.S. figure of $6.4M. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade.
In 2023, official counts showed 8 businesses with payroll in Winchester city classed as janitorial and carpet cleaning services. That is one for every 1,437 households, against one for every 1,735 across the U.S. Between 2020 and 2025, the population of Winchester city grew 1.0%, slower than the U.S. (+3.1%).
How Winchester city compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all lawn care, cleaning and other household services by the house cleaning businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Winchester city | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.2 | 2.5 | 2.2 |
| Spending per listing | $2.7M | $6.8M | $6.4M |
| Households per official establishment | 1,437 | 1,448 | 1,735 |
| Official establishment growth, 2019–2023 | n/a | −4.4% | +6.6% |
| Population growth, 2020–2025 | +1.0% | +2.8% | +3.1% |
| Spending per household on lawn care, cleaning and other household services | $1,393 | $1,683 | $1,414 |
| Median household income | $63,974 | $93,170 | $80,734 |
| Groundwork market score | 26 | 61 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6 → 8
- Employees, 2023
- 63
- Annual payroll, 2023
- $1.7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 60 chain locations
- Listings at the U.S. rate for this spending
- 3The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as janitorial and carpet cleaning services in Winchester city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Winchester city
- Population, 2025 estimate
- 28,272+1.0% since 2020
- Households
- 11,492
- Median age
- 39.1
- Homes lived in by their owners
- 44%
- Vehicles per household
- 1.7
- Land area
- 9 sq. mi.
- People per square mile
- 3,035
- Median household income
- $63,974+8.8% vs. 2015–2019, before inflation
- Average household income
- $86,976
- Median home value
- $343,000
- Jobs located here
- 27,462
- Daytime population
- 42,088Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Winchester city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the house cleaning businesses on map listings by name and distance.
Or open the report at the center of Winchester city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHouse cleaning across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for house cleaning businesses, numbered among those based in Virginia, with Winchester city marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Suffolk city, VA | 81 | 7 | 1.8 | $8.7M | +10.4% | #34 of 847 |
| 2Arlington County, VA | 81 | 28 | 2.5 | $8.2M | +2.1% | #35 of 847 |
| 3Richmond city, VA | 72 | 19 | 1.8 | $7.9M | +4.6% | #90 of 847 |
| 4Frederick County, VA | 70 | 9 | 2.5 | $6.6M | +8.8% | #104 of 847 |
| 5Roanoke County, VA | 68 | 6 | 1.5 | $10.3M | +0.2% | #119 of 847 |
| 6Rockingham County, VA | 68 | 5 | 1.5 | $9.9M | +6.6% | #120 of 847 |
| 7Albemarle County, VA | 67 | 11 | 2.4 | $7.4M | +5.1% | #135 of 847 |
| 8Loudoun County, VA | 59 | 53 | 3.7 | $6.2M | +6.4% | #253 of 847 |
| 9Stafford County, VA | 58 | 19 | 3.6 | $5.5M | +8.3% | #273 of 847 |
| 10Hanover County, VA | 57 | 17 | 4.0 | $4.5M | +5.6% | #286 of 847 |
| 32Winchester city, VA | 26 | 6 | 5.2 | $2.7M | +1.0% | #785 of 847 |
Other business types in Winchester city
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many house cleaning businesses are in Winchester city, VA?
There are 6 house cleaning businesses on map listings in Winchester city as of September 2026. None of them are chain locations. The listings count house cleaners and carpet cleaners. Official counts show 8 businesses with payroll classed as janitorial and carpet cleaning services in 2023.
How much do households in Winchester city, VA spend on lawn care, cleaning and other household services?
About $16M a year, or $1,393 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 6 house cleaning businesses on map listings, it comes to $2.7M per business. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses. It is estimated from the incomes of the 11,492 households in Winchester city and national spending patterns by income.
How does Winchester city, VA compare with the U.S. for house cleaning businesses?
Winchester city has 5.2 house cleaning businesses per 10,000 households, 2.4 times the U.S. rate of 2.2. Spending per business is $2.7M, 58% below the U.S. figure of $6.4M. At the national ratio of house cleaning businesses to household spending, Winchester city would have about 3, against 6 on map listings. There is one business with payroll in the industry for every 1,437 households, against one for every 1,735 across the U.S.
How fast is Winchester city, VA growing?
Population estimates put Winchester city at 28,272 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 11,492 households. Median household income in Winchester city is $63,974, 21% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 8.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Winchester city scores 26 for house cleaning businesses (lower middle), #785 of 847 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Winchester city. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for house cleaning businesses · All 56 business types in Winchester city
Screening a site or an acquisition in Winchester city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Winchester city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.