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House cleaning businesses in Newport News city, VA
How Newport News city, VA compares with other counties and the U.S. for house cleaning businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 50 out of 100: Upper middle
Ranked #412 of 847 scored counties
#19 of 33 scored counties in Virginia
- Listings
- 12
- 1 chain location (8%)
- Official establishments
- 54
- +8.0% since 2019
- Household spending a year
- $105.9M
- On lawn care, cleaning and other household services · $1,391 a household
- Spending per listing
- $8.8M
- 38% above the U.S.
- Listings per 10k households
- 1.6
- 27% below the U.S.
- Population, 2025
- 183,230
- −1.5% since 2020
See the house cleaning businesses around any address in Newport News city
The site report maps the house cleaning businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Newport News city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,391 per household (2% below the U.S. average), households in Newport News city spend about $105.9M a year on lawn care, cleaning and other household services. Spread across 12 house cleaning businesses, that is $8.8M per business, 38% above the U.S. figure of $6.4M. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses.
Newport News city has 12 house cleaning businesses on map listings as of September 2026. One of them (8%) is a chain location, against 8% across the U.S. Per 10,000 households, that is 1.6, 27% below the U.S. rate of 2.2.
Official counts show 54 businesses with payroll classed as janitorial and carpet cleaning services in Newport News city in 2023, up 8.0% from 2019. That is one for every 1,409 households, against one for every 1,735 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $546K has gone to businesses classed as janitorial and carpet cleaning services in Newport News city.
Between 2020 and 2025, the population of Newport News city declined 1.5%, against +3.1% for the U.S. The Groundwork market score for house cleaning businesses in Newport News city is 50 (upper middle), #412 of 847 scored counties and #19 of 33 scored counties in Virginia.
How Newport News city compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all lawn care, cleaning and other household services by the house cleaning businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Newport News city | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.6 | 2.5 | 2.2 |
| Spending per listing | $8.8M | $6.8M | $6.4M |
| Households per official establishment | 1,409 | 1,448 | 1,735 |
| Official establishment growth, 2019–2023 | +8.0% | −4.4% | +6.6% |
| Population growth, 2020–2025 | −1.5% | +2.8% | +3.1% |
| Spending per household on lawn care, cleaning and other household services | $1,391 | $1,683 | $1,414 |
| Median household income | $69,634 | $93,170 | $80,734 |
| Groundwork market score | 50 | 61 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 50 → 54+8.0% over the period
- Employees, 2023
- 682
- Annual payroll, 2023
- $14.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 121 chain location
- Listings at the U.S. rate for this spending
- 17The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $546K
SBA-backed loans to businesses classed as janitorial and carpet cleaning services in Newport News city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Newport News city
- Population, 2025 estimate
- 183,230−1.5% since 2020
- Households
- 76,112
- Median age
- 36.0
- Homes lived in by their owners
- 48%
- Vehicles per household
- 1.6
- Land area
- 69 sq. mi.
- People per square mile
- 2,670
- Median household income
- $69,634+30.9% vs. 2015–2019, before inflation
- Average household income
- $90,058
- Median home value
- $260,600
- Jobs located here
- 98,238
- Daytime population
- 206,364Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Newport News city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the house cleaning businesses on map listings by name and distance.
Or open the report at the center of Newport News city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHouse cleaning across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for house cleaning businesses, numbered among those based in Virginia, with Newport News city marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Suffolk city, VA | 81 | 7 | 1.8 | $8.7M | +10.4% | #34 of 847 |
| 2Arlington County, VA | 81 | 28 | 2.5 | $8.2M | +2.1% | #35 of 847 |
| 3Richmond city, VA | 72 | 19 | 1.8 | $7.9M | +4.6% | #90 of 847 |
| 4Frederick County, VA | 70 | 9 | 2.5 | $6.6M | +8.8% | #104 of 847 |
| 5Roanoke County, VA | 68 | 6 | 1.5 | $10.3M | +0.2% | #119 of 847 |
| 6Rockingham County, VA | 68 | 5 | 1.5 | $9.9M | +6.6% | #120 of 847 |
| 7Albemarle County, VA | 67 | 11 | 2.4 | $7.4M | +5.1% | #135 of 847 |
| 8Loudoun County, VA | 59 | 53 | 3.7 | $6.2M | +6.4% | #253 of 847 |
| 9Stafford County, VA | 58 | 19 | 3.6 | $5.5M | +8.3% | #273 of 847 |
| 10Hanover County, VA | 57 | 17 | 4.0 | $4.5M | +5.6% | #286 of 847 |
| 19Newport News city, VA | 50 | 12 | 1.6 | $8.8M | −1.5% | #412 of 847 |
Other business types in Newport News city
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many house cleaning businesses are in Newport News city, VA?
Map listings as of September 2026 show 12 house cleaning businesses in Newport News city. One of them (8%) is a chain location. The listings count house cleaners and carpet cleaners. Official counts show 54 businesses with payroll classed as janitorial and carpet cleaning services in 2023, up 8.0% from 2019.
How much do households in Newport News city, VA spend on lawn care, cleaning and other household services?
About $105.9M a year, or $1,391 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 12 house cleaning businesses on map listings, it comes to $8.8M per business. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade. It is estimated from the incomes of the 76,112 households in Newport News city and national spending patterns by income.
How does Newport News city, VA compare with the U.S. for house cleaning businesses?
Newport News city has 1.6 house cleaning businesses per 10,000 households, 27% below the U.S. rate of 2.2. Spending per business is $8.8M, 38% above the U.S. figure of $6.4M. At the U.S. ratio of house cleaning businesses to household spending, Newport News city would have about 17, against 12 on map listings. There is one business with payroll in the industry for every 1,409 households, against one for every 1,735 across the U.S. The official count rose 8.0% from 2019 to 2023, against +6.6% for the U.S.
How fast is Newport News city, VA growing?
Population estimates put Newport News city at 183,230 people in 2025, down 1.5% since 2020, against +3.1% for the U.S. It has 76,112 households. The median household income in Newport News city is $69,634 a year, 14% below the U.S. median of $80,734. That rose 30.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Newport News city scores 50 for house cleaning businesses (upper middle), #412 of 847 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Newport News city. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for house cleaning businesses · All 56 business types in Newport News city
Screening a site or an acquisition in Newport News city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Newport News city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.