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House cleaning businesses in Rockingham County, VA
Competitor counts, household spending and official business counts for house cleaning businesses in Rockingham County, VA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 68 out of 100: Upper middle
Ranked #120 of 847 scored counties
#6 of 33 scored counties in Virginia
- Listings
- 5
- 0 chain locations (0%)
- Official establishments
- 26
- −3.7% since 2019
- Household spending a year
- $49.3M
- On lawn care, cleaning and other household services · $1,508 a household
- Spending per listing
- $9.9M
- 54% above the U.S.
- Listings per 10k households
- 1.5
- 32% below the U.S.
- Population, 2025
- 89,316
- +6.6% since 2020
See the house cleaning businesses around any address in Rockingham County
The site report maps the house cleaning businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 5 house cleaning businesses in Rockingham County. None of them are chain locations, against 8% across the U.S. Per 10,000 households, that is 1.5, 32% below the U.S. rate of 2.2.
Household spending on lawn care, cleaning and other household services in Rockingham County comes to about $49.3M a year: $1,508 per household, 7% above the U.S. average. That is about $9.9M of household spending for each business on map listings, 54% above the U.S. figure of $6.4M. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade.
In 2023, official counts showed 26 businesses with payroll in Rockingham County classed as janitorial and carpet cleaning services, down 3.7% from 2019. That is one for every 1,257 households, against one for every 1,735 across the U.S.
Population estimates show Rockingham County grew 6.6% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for house cleaning businesses in Rockingham County is 68 (upper middle), #120 of 847 scored counties and #6 of 33 scored counties in Virginia. That puts it in the top quarter of counties.
How Rockingham County compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all lawn care, cleaning and other household services by the house cleaning businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rockingham County | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.5 | 2.5 | 2.2 |
| Spending per listing | $9.9M | $6.8M | $6.4M |
| Households per official establishment | 1,257 | 1,448 | 1,735 |
| Official establishment growth, 2019–2023 | −3.7% | −4.4% | +6.6% |
| Population growth, 2020–2025 | +6.6% | +2.8% | +3.1% |
| Spending per household on lawn care, cleaning and other household services | $1,508 | $1,683 | $1,414 |
| Median household income | $80,693 | $93,170 | $80,734 |
| Groundwork market score | 68 | 61 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 27 → 26−3.7% over the period
- Employees, 2023
- 819
- Annual payroll, 2023
- $24.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 50 chain locations
- Listings at the U.S. rate for this spending
- 8The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as janitorial and carpet cleaning services in Rockingham County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Rockingham County
- Population, 2025 estimate
- 89,316+6.6% since 2020
- Households
- 32,686
- Median age
- 40.8
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.3
- Land area
- 850 sq. mi.
- People per square mile
- 101
- Median household income
- $80,693+30.4% vs. 2015–2019, before inflation
- Average household income
- $105,531
- Median home value
- $313,000
- Jobs located here
- 32,108
- Daytime population
- 73,949Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rockingham County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the house cleaning businesses on map listings by name and distance.
Or open the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHouse cleaning across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for house cleaning businesses, numbered among those based in Virginia, with Rockingham County marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Suffolk city, VA | 81 | 7 | 1.8 | $8.7M | +10.4% | #34 of 847 |
| 2Arlington County, VA | 81 | 28 | 2.5 | $8.2M | +2.1% | #35 of 847 |
| 3Richmond city, VA | 72 | 19 | 1.8 | $7.9M | +4.6% | #90 of 847 |
| 4Frederick County, VA | 70 | 9 | 2.5 | $6.6M | +8.8% | #104 of 847 |
| 5Roanoke County, VA | 68 | 6 | 1.5 | $10.3M | +0.2% | #119 of 847 |
| 6Rockingham County, VA | 68 | 5 | 1.5 | $9.9M | +6.6% | #120 of 847 |
| 7Albemarle County, VA | 67 | 11 | 2.4 | $7.4M | +5.1% | #135 of 847 |
| 8Loudoun County, VA | 59 | 53 | 3.7 | $6.2M | +6.4% | #253 of 847 |
| 9Stafford County, VA | 58 | 19 | 3.6 | $5.5M | +8.3% | #273 of 847 |
| 10Hanover County, VA | 57 | 17 | 4.0 | $4.5M | +5.6% | #286 of 847 |
Other business types in Rockingham County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many house cleaning businesses are in Rockingham County, VA?
Rockingham County has 5 house cleaning businesses on map listings as of September 2026. None of them are chain locations. The listings count house cleaners and carpet cleaners. Official counts show 26 businesses with payroll classed as janitorial and carpet cleaning services in 2023, down 3.7% from 2019.
How much do households in Rockingham County, VA spend on lawn care, cleaning and other household services?
About $49.3M a year, or $1,508 per household. That is 7% above the U.S. average (an index of 107, where 100 is the U.S. average). Spread across the 5 house cleaning businesses on map listings, it comes to $9.9M per business. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses. It is estimated from the incomes of the 32,686 households in Rockingham County and national spending patterns by income.
How does Rockingham County, VA compare with the U.S. for house cleaning businesses?
Rockingham County has 1.5 house cleaning businesses per 10,000 households, 32% below the U.S. rate of 2.2. Spending per business is $9.9M, 54% above the U.S. figure of $6.4M. At the national ratio of house cleaning businesses to household spending, Rockingham County would have about 8, against 5 on map listings. There is one business with payroll in the industry for every 1,257 households, against one for every 1,735 across the U.S. The official count fell 3.7% from 2019 to 2023, against +6.6% for the U.S.
How fast is Rockingham County, VA growing?
Population estimates put Rockingham County at 89,316 people in 2025, up 6.6% since 2020, faster than the U.S. (+3.1%). It has 32,686 households. Median household income in Rockingham County is $80,693, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rockingham County scores 68 for house cleaning businesses (upper middle), #120 of 847 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rockingham County. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for house cleaning businesses · All 56 business types in Rockingham County
Screening a site or an acquisition in Rockingham County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.