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House cleaning businesses in Harrisonburg city, VA

How Harrisonburg city, VA compares with other counties and the U.S. for house cleaning businesses: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 30 out of 100: Lower middle

Ranked #749 of 847 scored counties
#31 of 33 scored counties in Virginia

Listings
6
0 chain locations (0%)
Official establishments
9
Businesses with payroll, 2023
Household spending a year
$23.6M
On lawn care, cleaning and other household services · $1,358 a household
Spending per listing
$3.9M
39% below the U.S.
Listings per 10k households
3.5
59% above the U.S.
Population, 2025
50,839
−1.7% since 2020

See the house cleaning businesses around any address in Harrisonburg city

The site report maps the house cleaning businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Harrisonburg city. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For house cleaning businesses, Harrisonburg city has a Groundwork market score of 30 (lower middle): #749 of 847 scored counties and #31 of 33 scored counties in Virginia. That puts it in the bottom quarter of counties.

Map listings as of September 2026 show 6 house cleaning businesses in Harrisonburg city. None of them are chain locations, against 8% across the U.S. That comes to 3.5 for every 10,000 households, 59% above the U.S. rate of 2.2.

Households in Harrisonburg city spend about $23.6M a year on lawn care, cleaning and other household services, or $1,358 per household, 4% below the U.S. average. That works out to $3.9M per business, 39% below the U.S. figure of $6.4M. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade.

In 2023, official counts showed 9 businesses with payroll in Harrisonburg city classed as janitorial and carpet cleaning services. That is one for every 1,929 households, against one for every 1,735 across the U.S. Between 2020 and 2025, the population of Harrisonburg city declined 1.7%, against +3.1% for the U.S.

How Harrisonburg city compares

The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all lawn care, cleaning and other household services by the house cleaning businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

House cleaning in Harrisonburg city, VA compared with Virginia and the U.S.
MeasureHarrisonburg cityVirginiaU.S.
Listings per 10k households3.52.52.2
Spending per listing$3.9M$6.8M$6.4M
Households per official establishment1,9291,4481,735
Official establishment growth, 2019–2023n/a−4.4%+6.6%
Population growth, 2020–2025−1.7%+2.8%+3.1%
Spending per household on lawn care, cleaning and other household services$1,358$1,683$1,414
Median household income$62,254$93,170$80,734
Groundwork market score3061

Official counts and lending

Businesses

Official establishments, 2019 to 2023
5 → 9
Employees, 2023
43
Annual payroll, 2023
$1.5M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
60 chain locations
Listings at the U.S. rate for this spending
4The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as janitorial and carpet cleaning services in Harrisonburg city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Harrisonburg city

Population, 2025 estimate
50,839−1.7% since 2020
Households
17,360
Median age
31.4
Homes lived in by their owners
39%
Vehicles per household
2.0
Land area
17 sq. mi.
People per square mile
2,964
Median household income
$62,254+33.4% vs. 2015–2019, before inflation
Average household income
$82,014
Median home value
$299,100
Jobs located here
34,193
Daytime population
64,079Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Harrisonburg city?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the house cleaning businesses on map listings by name and distance.

Or open the report at the center of Harrisonburg city. Signed out, you see a blurred preview; on an account, each report is one action.

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House cleaning across Virginia

Every Virginia market ranked →

The highest-scoring counties in Virginia for house cleaning businesses, numbered among those based in Virginia, with Harrisonburg city marked.

Top counties in Virginia

Counties in Virginia ranked for house cleaning businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Suffolk city, VA8171.8$8.7M+10.4%#34 of 847
2Arlington County, VA81282.5$8.2M+2.1%#35 of 847
3Richmond city, VA72191.8$7.9M+4.6%#90 of 847
4Frederick County, VA7092.5$6.6M+8.8%#104 of 847
5Roanoke County, VA6861.5$10.3M+0.2%#119 of 847
6Rockingham County, VA6851.5$9.9M+6.6%#120 of 847
7Albemarle County, VA67112.4$7.4M+5.1%#135 of 847
8Loudoun County, VA59533.7$6.2M+6.4%#253 of 847
9Stafford County, VA58193.6$5.5M+8.3%#273 of 847
10Hanover County, VA57174.0$4.5M+5.6%#286 of 847
31Harrisonburg city, VA3063.5$3.9M−1.7%#749 of 847

Other business types in Harrisonburg city

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many house cleaning businesses are in Harrisonburg city, VA?

There are 6 house cleaning businesses on map listings in Harrisonburg city as of September 2026. None of them are chain locations. The listings count house cleaners and carpet cleaners. Official counts show 9 businesses with payroll classed as janitorial and carpet cleaning services in 2023.

How much do households in Harrisonburg city, VA spend on lawn care, cleaning and other household services?

About $23.6M a year, or $1,358 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 6 house cleaning businesses on map listings, it comes to $3.9M per business. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses. It is estimated from the incomes of the 17,360 households in Harrisonburg city and national spending patterns by income.

How does Harrisonburg city, VA compare with the U.S. for house cleaning businesses?

Harrisonburg city has 3.5 house cleaning businesses per 10,000 households, 59% above the U.S. rate of 2.2. Spending per business is $3.9M, 39% below the U.S. figure of $6.4M. At the national ratio of house cleaning businesses to household spending, Harrisonburg city would have about 4, against 6 on map listings. There is one business with payroll in the industry for every 1,929 households, against one for every 1,735 across the U.S.

How fast is Harrisonburg city, VA growing?

Population estimates put Harrisonburg city at 50,839 people in 2025, down 1.7% since 2020, against +3.1% for the U.S. It has 17,360 households. Median household income in Harrisonburg city is $62,254, 23% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.4%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Harrisonburg city scores 30 for house cleaning businesses (lower middle), #749 of 847 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Harrisonburg city. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for house cleaning businesses · All 56 business types in Harrisonburg city

Screening a site or an acquisition in Harrisonburg city?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Harrisonburg city. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.