Fitness and classes · Small-town market · Vermont
Gyms in the Rutland, VT area
Competitor counts, household spending and official business counts for gyms in the Rutland, VT area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 44 out of 100: Lower middle
Ranked #325 of 506 scored small-town markets
#3 of 4 scored small-town markets based in Vermont
- Listings
- 23
- 5 chain locations (22%)
- Official establishments
- 5
- All fitness and recreational sports centers
- Household spending a year
- $19.9M
- On memberships, classes and admissions · $785 a household
- Spending per listing
- $865K
- 34% below the U.S.
- Listings per 10k households
- 9.1
- 20% above the U.S.
- Population, 2025
- 59,653
- −1.4% since 2020
See the gyms around any address in the Rutland area
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rutland area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 23 gyms in the Rutland area. Of those, 5 are chain locations, or 22%, against 28% across the U.S. That is 9.1 per 10,000 households, 20% above the U.S. rate of 7.6.
Household spending on memberships, classes and admissions in the Rutland area comes to about $19.9M a year: $785 per household, 20% below the U.S. average. Spread across 23 gyms, that is $865K per gym, 34% below the U.S. figure of $1.3M. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade.
The official count of businesses with payroll classed as fitness and recreational sports centers in the Rutland area was 5 in 2023. That is one for every 5,064 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too. Since fiscal 2022, 3 SBA-backed loans worth $362K have gone to businesses classed as fitness and recreational sports centers in the Rutland area.
Population estimates show the Rutland area declined 1.4% from 2020 to 2025, against +3.1% for the U.S. For gyms, the Rutland area has a Groundwork market score of 44 (lower middle): #325 of 506 scored small-town markets and #3 of 4 scored small-town markets based in Vermont.
How the Rutland area compares
The same measures for Vermont and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rutland area | Vermont | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.1 | 6.8 | 7.6 |
| Spending per listing | $865K | $1.4M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | 5,064 | 2,972 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +1.1% | +5.8% |
| Population growth, 2020–2025 | −1.4% | +0.3% | +3.1% |
| Spending per household on memberships, classes and admissions | $785 | $927 | $983 |
| Median household income | $68,616 | $81,203 | $80,734 |
| Groundwork market score | 44 | 43 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5All fitness and recreational sports centers
- Employees, 2023
- 45
- Annual payroll, 2023
- $584K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 235 chain locations
- Listings at the U.S. rate for this spending
- 15The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $362K
SBA-backed loans to businesses classed as fitness and recreational sports centers in the Rutland area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in the Rutland area
- Population, 2025 estimate
- 59,653−1.4% since 2020
- Households
- 25,321
- Median age
- 46.7
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.7
- Land area
- 931 sq. mi.
- People per square mile
- 65
- Median household income
- $68,616+22.2% vs. 2015–2019, before inflation
- Average household income
- $92,636
- Median home value
- $229,400
- Jobs located here
- 27,134
- Daytime population
- 57,388Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Rutland area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of the Rutland area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Vermont
Every Vermont market ranked →The highest-scoring small-town markets in Vermont for gyms, numbered among those based in Vermont (a market based in another state is listed without a number), with the Rutland area marked.
Top small-town markets in Vermont
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Lebanon-Claremont, NH-VT | 62 | 68 | 7.4 | $1.3M | +1.5% | #126 of 506 |
| 1Barre, VT | 51 | 20 | 7.7 | $1.2M | −0.2% | #243 of 506 |
| 2Brattleboro, VT | 49 | 15 | 7.6 | $1.1M | −1.4% | #264 of 506 |
| 3Rutland, VT | 44 | 23 | 9.1 | $865K | −1.4% | #325 of 506 |
| 4Bennington, VT | 38 | 13 | 8.7 | $1M | −1.8% | #378 of 506 |
Other business types in the Rutland area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in the Rutland, VT area?
The Rutland area has 23 gyms on map listings as of September 2026. 5 of them (22%) are chain locations. The listings count gyms and fitness centers. Official counts show 5 businesses with payroll classed as fitness and recreational sports centers in 2023. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms.
How much do households in the Rutland, VT area spend on memberships, classes and admissions?
About $19.9M a year, or $785 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 23 gyms on map listings, it comes to $865K per gym. The spending figure covers all memberships, classes and admissions, not only gyms. It is estimated from the incomes of the 25,321 households in the Rutland area and national spending patterns by income.
How does the Rutland, VT area compare with the U.S. for gyms?
The Rutland area has 9.1 gyms per 10,000 households, 20% above the U.S. rate of 7.6. Spending per gym is $865K, 34% below the U.S. figure of $1.3M. At the national ratio of gyms to household spending, the Rutland area would have about 15, against 23 on map listings. There is one business with payroll in the industry for every 5,064 households, against one for every 3,109 across the U.S.
How fast is the Rutland, VT area growing?
Population estimates put the Rutland area at 59,653 people in 2025, down 1.4% since 2020, against +3.1% for the U.S. It has 25,321 households. The median household income in the Rutland area is $68,616 a year, 15% below the U.S. median of $80,734. That rose 22.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rutland area scores 44 for gyms (lower middle), #325 of 506 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Rutland area. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in the Rutland area
Screening a site or an acquisition in the Rutland area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Rutland area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.