Fitness and classes · County · Vermont
Gyms in Rutland County, VT
How Rutland County, VT compares with other counties and the U.S. for gyms: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 42 out of 100: Lower middle
Ranked #1,200 of 1,792 scored counties
#8 of 11 scored counties in Vermont
- Listings
- 23
- 5 chain locations (22%)
- Official establishments
- 5
- All fitness and recreational sports centers
- Household spending a year
- $19.9M
- On memberships, classes and admissions · $785 a household
- Spending per listing
- $865K
- 34% below the U.S.
- Listings per 10k households
- 9.1
- 20% above the U.S.
- Population, 2025
- 59,653
- −1.4% since 2020
See the gyms around any address in Rutland County
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rutland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on memberships, classes and admissions in Rutland County comes to about $19.9M a year: $785 per household, 20% below the U.S. average. That is about $865K of household spending for each gym on map listings, 34% below the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.
Rutland County has 23 gyms on map listings as of September 2026. Of those, 5 are chain locations, or 22%, against 28% across the U.S. That is 9.1 per 10,000 households, 20% above the U.S. rate of 7.6.
In 2023, official counts showed 5 businesses with payroll in Rutland County classed as fitness and recreational sports centers. That is one for every 5,064 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms. Since fiscal 2022, 3 SBA-backed loans worth $362K have gone to businesses classed as fitness and recreational sports centers in Rutland County.
Population estimates put the population change in Rutland County from 2020 to 2025 at −1.4%, against +3.1% for the U.S. Rutland County scores 42 (lower middle) on the Groundwork market score for gyms, ranking #1,200 of 1,792 scored counties and #8 of 11 scored counties in Vermont.
How Rutland County compares
The same measures for Vermont and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rutland County | Vermont | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.1 | 6.8 | 7.6 |
| Spending per listing | $865K | $1.4M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | 5,064 | 2,972 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +1.1% | +5.8% |
| Population growth, 2020–2025 | −1.4% | +0.3% | +3.1% |
| Spending per household on memberships, classes and admissions | $785 | $927 | $983 |
| Median household income | $68,616 | $81,203 | $80,734 |
| Groundwork market score | 42 | 43 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6 → 5All fitness and recreational sports centers
- Employees, 2023
- 45
- Annual payroll, 2023
- $584K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 235 chain locations
- Listings at the U.S. rate for this spending
- 15The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $362K
SBA-backed loans to businesses classed as fitness and recreational sports centers in Rutland County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in Rutland County
- Population, 2025 estimate
- 59,653−1.4% since 2020
- Households
- 25,321
- Median age
- 46.7
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.7
- Land area
- 931 sq. mi.
- People per square mile
- 65
- Median household income
- $68,616+22.2% vs. 2015–2019, before inflation
- Average household income
- $92,636
- Median home value
- $229,400
- Jobs located here
- 27,134
- Daytime population
- 57,388Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rutland County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of Rutland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Vermont
Every Vermont market ranked →The highest-scoring counties in Vermont for gyms, numbered among those based in Vermont, with Rutland County marked.
Top counties in Vermont
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Franklin County, VT | 72 | 9 | 4.5 | $1.9M | +2.3% | #179 of 1,792 |
| 2Windsor County, VT | 69 | 13 | 5.1 | $1.8M | −0.7% | #240 of 1,792 |
| 3Orleans County, VT | 68 | 5 | 4.1 | $1.9M | +0.7% | #262 of 1,792 |
| 4Addison County, VT | 67 | 10 | 6.7 | $1.4M | +1.8% | #294 of 1,792 |
| 5Chittenden County, VT | 53 | 56 | 7.8 | $1.4M | +0.4% | #792 of 1,792 |
| 6Washington County, VT | 45 | 20 | 7.7 | $1.2M | −0.2% | #1,089 of 1,792 |
| 7Windham County, VT | 45 | 15 | 7.6 | $1.1M | −1.4% | #1,090 of 1,792 |
| 8Rutland County, VT | 42 | 23 | 9.1 | $865K | −1.4% | #1,200 of 1,792 |
| 9Caledonia County, VT | 39 | 10 | 7.6 | $1M | +0.8% | #1,260 of 1,792 |
| 10Lamoille County, VT | 36 | 11 | 9.2 | $962K | +1.4% | #1,350 of 1,792 |
Other business types in Rutland County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in Rutland County, VT?
Map listings as of September 2026 show 23 gyms in Rutland County. 5 of them (22%) are chain locations. The listings count gyms and fitness centers. Official counts show 5 businesses with payroll classed as fitness and recreational sports centers in 2023. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.
How much do households in Rutland County, VT spend on memberships, classes and admissions?
About $19.9M a year, or $785 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 23 gyms on map listings, it comes to $865K per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 25,321 households in Rutland County and national spending patterns by income.
How does Rutland County, VT compare with the U.S. for gyms?
Rutland County has 9.1 gyms per 10,000 households, 20% above the U.S. rate of 7.6. Spending per gym is $865K, 34% below the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, Rutland County would have about 15, against 23 on map listings. There is one business with payroll in the industry for every 5,064 households, against one for every 3,109 across the U.S.
How fast is Rutland County, VT growing?
Population estimates put Rutland County at 59,653 people in 2025, down 1.4% since 2020, against +3.1% for the U.S. It has 25,321 households. Median household income in Rutland County is $68,616, 15% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rutland County scores 42 for gyms (lower middle), #1,200 of 1,792 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rutland County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in Rutland County
Screening a site or an acquisition in Rutland County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rutland County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.