Fitness and classes · County · Vermont
Gyms in Franklin County, VT
How Franklin County, VT compares with other counties and the U.S. for gyms: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 72 out of 100: Upper middle
Ranked #179 of 1,792 scored counties
#1 of 11 scored counties in Vermont
- Listings
- 9
- 1 chain location (11%)
- Official establishments
- 5
- All fitness and recreational sports centers
- Household spending a year
- $17.2M
- On memberships, classes and admissions · $863 a household
- Spending per listing
- $1.9M
- 47% above the U.S.
- Listings per 10k households
- 4.5
- 41% below the U.S.
- Population, 2025
- 51,177
- +2.3% since 2020
See the gyms around any address in Franklin County
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Franklin County scores 72 (upper middle) on the Groundwork market score for gyms, ranking #179 of 1,792 scored counties and #1 of 11 scored counties in Vermont. That puts it in the top 10% of counties for gyms.
As of September 2026, map listings count 9 gyms in Franklin County. One of them (11%) is a chain location, against 28% across the U.S. That is 4.5 per 10,000 households, 41% below the U.S. rate of 7.6.
Households in Franklin County spend about $17.2M a year on memberships, classes and admissions, or $863 per household, 12% below the U.S. average. That works out to $1.9M per gym, 47% above the U.S. figure of $1.3M. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade.
Official counts show 5 businesses with payroll classed as fitness and recreational sports centers in Franklin County in 2023. That is one for every 3,993 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too. Since fiscal 2022, 2 SBA-backed loans worth $304K have gone to businesses classed as fitness and recreational sports centers in Franklin County. Between 2020 and 2025, the population of Franklin County grew 2.3%, slower than the U.S. (+3.1%).
How Franklin County compares
The same measures for Vermont and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Franklin County | Vermont | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.5 | 6.8 | 7.6 |
| Spending per listing | $1.9M | $1.4M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | 3,993 | 2,972 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +1.1% | +5.8% |
| Population growth, 2020–2025 | +2.3% | +0.3% | +3.1% |
| Spending per household on memberships, classes and admissions | $863 | $927 | $983 |
| Median household income | $81,313 | $81,203 | $80,734 |
| Groundwork market score | 72 | 43 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 5All fitness and recreational sports centers
- Employees, 2023
- 37
- Annual payroll, 2023
- $631K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 91 chain location
- Listings at the U.S. rate for this spending
- 13The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $304K
SBA-backed loans to businesses classed as fitness and recreational sports centers in Franklin County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in Franklin County
- Population, 2025 estimate
- 51,177+2.3% since 2020
- Households
- 19,963
- Median age
- 41.7
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.8
- Land area
- 631 sq. mi.
- People per square mile
- 80
- Median household income
- $81,313+24.2% vs. 2015–2019, before inflation
- Average household income
- $98,753
- Median home value
- $306,700
- Jobs located here
- 17,183
- Daytime population
- 43,124Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Franklin County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Vermont
Every Vermont market ranked →The highest-scoring counties in Vermont for gyms, numbered among those based in Vermont, with Franklin County marked.
Top counties in Vermont
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Franklin County, VT | 72 | 9 | 4.5 | $1.9M | +2.3% | #179 of 1,792 |
| 2Windsor County, VT | 69 | 13 | 5.1 | $1.8M | −0.7% | #240 of 1,792 |
| 3Orleans County, VT | 68 | 5 | 4.1 | $1.9M | +0.7% | #262 of 1,792 |
| 4Addison County, VT | 67 | 10 | 6.7 | $1.4M | +1.8% | #294 of 1,792 |
| 5Chittenden County, VT | 53 | 56 | 7.8 | $1.4M | +0.4% | #792 of 1,792 |
| 6Washington County, VT | 45 | 20 | 7.7 | $1.2M | −0.2% | #1,089 of 1,792 |
| 7Windham County, VT | 45 | 15 | 7.6 | $1.1M | −1.4% | #1,090 of 1,792 |
| 8Rutland County, VT | 42 | 23 | 9.1 | $865K | −1.4% | #1,200 of 1,792 |
| 9Caledonia County, VT | 39 | 10 | 7.6 | $1M | +0.8% | #1,260 of 1,792 |
| 10Lamoille County, VT | 36 | 11 | 9.2 | $962K | +1.4% | #1,350 of 1,792 |
Other business types in Franklin County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in Franklin County, VT?
Franklin County has 9 gyms on map listings as of September 2026. One of them (11%) is a chain location. The listings count gyms and fitness centers. Official counts show 5 businesses with payroll classed as fitness and recreational sports centers in 2023. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms.
How much do households in Franklin County, VT spend on memberships, classes and admissions?
About $17.2M a year, or $863 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 9 gyms on map listings, it comes to $1.9M per gym. The spending figure covers all memberships, classes and admissions, not only gyms. It is estimated from the incomes of the 19,963 households in Franklin County and national spending patterns by income.
How does Franklin County, VT compare with the U.S. for gyms?
Franklin County has 4.5 gyms per 10,000 households, 41% below the U.S. rate of 7.6. Spending per gym is $1.9M, 47% above the U.S. figure of $1.3M. At the national ratio of gyms to household spending, Franklin County would have about 13, against 9 on map listings. There is one business with payroll in the industry for every 3,993 households, against one for every 3,109 across the U.S.
How fast is Franklin County, VT growing?
Population estimates put Franklin County at 51,177 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 19,963 households. The median household income in Franklin County is $81,313 a year, in line with the U.S. median of $80,734. That rose 24.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Franklin County scores 72 for gyms (upper middle), #179 of 1,792 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Franklin County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in Franklin County
Screening a site or an acquisition in Franklin County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.