Fitness and classes · Small-town market · New Hampshire
Gyms in the Lebanon-Claremont, NH-VT area
How the Lebanon-Claremont, NH-VT area compares with other small-town markets and the U.S. for gyms: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 62 out of 100: Upper middle
Ranked #126 of 506 scored small-town markets
#2 of 4 scored small-town markets based in New Hampshire
- Listings
- 68
- 9 chain locations (13%)
- Official establishments
- 32
- All fitness and recreational sports centers · +16.0% since 2019
- Household spending a year
- $88.3M
- On memberships, classes and admissions · $962 a household
- Spending per listing
- $1.3M
- In line with the U.S.
- Listings per 10k households
- 7.4
- 3% below the U.S.
- Population, 2025
- 224,500
- +1.5% since 2020
See the gyms around any address in the Lebanon-Claremont area
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Lebanon-Claremont area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on memberships, classes and admissions in the Lebanon-Claremont area comes to about $88.3M a year: $962 per household, 2% below the U.S. average. That is about $1.3M of household spending for each gym on map listings, in line with the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.
There are 68 gyms on map listings in the Lebanon-Claremont area as of September 2026. 9 of them (13%) are chain locations, against 28% across the U.S. That is 7.4 per 10,000 households, 3% below the U.S. rate of 7.6.
Official counts show 32 businesses with payroll classed as fitness and recreational sports centers in the Lebanon-Claremont area in 2023, up 16.0% from 2019. That is one for every 2,868 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms. Since fiscal 2022, 3 SBA-backed loans worth $2.8M have gone to businesses classed as fitness and recreational sports centers in the Lebanon-Claremont area.
Population estimates put the population change in the Lebanon-Claremont area from 2020 to 2025 at +1.5%, slower than the U.S. (+3.1%). The Groundwork market score for gyms in the Lebanon-Claremont area is 62 (upper middle), #126 of 506 scored small-town markets and #2 of 4 scored small-town markets based in New Hampshire. That puts it in the top quarter of small-town markets.
How the Lebanon-Claremont area compares
The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Lebanon-Claremont area | New Hampshire | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.4 | 9.9 | 7.6 |
| Spending per listing | $1.3M | $1.1M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | 2,868 | 1,904 | 3,109 |
| Official establishment growth, 2019–2023 | +16.0% | +7.8% | +5.8% |
| Population growth, 2020–2025 | +1.5% | +2.7% | +3.1% |
| Spending per household on memberships, classes and admissions | $962 | $1,127 | $983 |
| Median household income | $83,269 | $99,031 | $80,734 |
| Groundwork market score | 62 | 38 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 32All fitness and recreational sports centers · +16.0% over the period
- Employees, 2023
- 629
- Annual payroll, 2023
- $11.6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 689 chain locations
- Listings at the U.S. rate for this spending
- 68The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $2.8M
SBA-backed loans to businesses classed as fitness and recreational sports centers in the Lebanon-Claremont area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in the Lebanon-Claremont area
- Population, 2025 estimate
- 224,500+1.5% since 2020
- Households
- 91,760
- Median age
- 46.4
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.8
- Land area
- 3,903 sq. mi.
- People per square mile
- 57
- Median household income
- $83,269
- Average household income
- $114,219
- Median home value
- $301,900
- Jobs located here
- 102,545
- Daytime population
- 223,569Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Lebanon-Claremont area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of the Lebanon-Claremont area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across New Hampshire
Every New Hampshire market ranked →The highest-scoring small-town markets in New Hampshire for gyms, numbered among those based in New Hampshire, with the Lebanon-Claremont area marked.
Top small-town markets in New Hampshire
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Keene, NH | 77 | 17 | 5.6 | $1.6M | +2.3% | #21 of 506 |
| 2Lebanon-Claremont, NH-VT | 62 | 68 | 7.4 | $1.3M | +1.5% | #126 of 506 |
| 3Concord, NH | 49 | 70 | 11.5 | $923K | +2.6% | #272 of 506 |
| 4Laconia, NH | 44 | 31 | 11.8 | $864K | +2.1% | #326 of 506 |
Other business types in the Lebanon-Claremont area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in the Lebanon-Claremont, NH-VT area?
As of September 2026, map listings count 68 gyms in the Lebanon-Claremont area. 9 of them (13%) are chain locations. The listings count gyms and fitness centers. Official counts show 32 businesses with payroll classed as fitness and recreational sports centers in 2023, up 16.0% from 2019. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.
How much do households in the Lebanon-Claremont, NH-VT area spend on memberships, classes and admissions?
About $88.3M a year, or $962 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 68 gyms on map listings, it comes to $1.3M per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 91,760 households in the Lebanon-Claremont area and national spending patterns by income.
How does the Lebanon-Claremont, NH-VT area compare with the U.S. for gyms?
The Lebanon-Claremont area has 7.4 gyms per 10,000 households, 3% below the U.S. rate of 7.6. Spending per gym is $1.3M, in line with the U.S. figure of $1.3M. The count on map listings matches the U.S. ratio of gyms to household spending. There is one business with payroll in the industry for every 2,868 households, against one for every 3,109 across the U.S. The official count rose 16.0% from 2019 to 2023, against +5.8% for the U.S.
How fast is the Lebanon-Claremont, NH-VT area growing?
Population estimates put the Lebanon-Claremont area at 224,500 people in 2025, up 1.5% since 2020, slower than the U.S. (+3.1%). It has 91,760 households. Median household income in the Lebanon-Claremont area is $83,269, 3% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Lebanon-Claremont area scores 62 for gyms (upper middle), #126 of 506 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Lebanon-Claremont area. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in the Lebanon-Claremont area
Screening a site or an acquisition in the Lebanon-Claremont area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Lebanon-Claremont area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.