Fitness and classes · County · New Hampshire
Gyms in Sullivan County, NH
The gyms in Sullivan County, NH, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 76 out of 100: High
Ranked #120 of 1,792 scored counties
#1 of 10 scored counties in New Hampshire
- Listings
- 8
- 1 chain location (13%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $14.9M
- On memberships, classes and admissions · $895 a household
- Spending per listing
- $1.9M
- 43% above the U.S.
- Listings per 10k households
- 4.8
- 37% below the U.S.
- Population, 2025
- 43,961
- +2.1% since 2020
See the gyms around any address in Sullivan County
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Sullivan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Sullivan County scores 76 (high) on the Groundwork market score for gyms, ranking #120 of 1,792 scored counties and #1 of 10 scored counties in New Hampshire. That puts it in the top 10% of counties for gyms.
Households in Sullivan County spend about $14.9M a year on memberships, classes and admissions, or $895 per household, 9% below the U.S. average. That is about $1.9M of household spending for each gym on map listings, 43% above the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.
There are 8 gyms on map listings in Sullivan County as of September 2026. One of them (13%) is a chain location, against 28% across the U.S. That comes to 4.8 for every 10,000 households, 37% below the U.S. rate of 7.6.
Official counts don’t publish a figure for fitness and recreational sports centers in Sullivan County, since they leave out counts under 3. Since fiscal 2022, 1 SBA-backed loan worth $96K has gone to businesses classed as fitness and recreational sports centers in Sullivan County. Population estimates show Sullivan County grew 2.1% from 2020 to 2025, slower than the U.S. (+3.1%).
How Sullivan County compares
The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Sullivan County | New Hampshire | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.8 | 9.9 | 7.6 |
| Spending per listing | $1.9M | $1.1M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | n/a | 1,904 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +7.8% | +5.8% |
| Population growth, 2020–2025 | +2.1% | +2.7% | +3.1% |
| Spending per household on memberships, classes and admissions | $895 | $1,127 | $983 |
| Median household income | $80,858 | $99,031 | $80,734 |
| Groundwork market score | 76 | 38 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/aAll fitness and recreational sports centers
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 81 chain location
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $96K
SBA-backed loans to businesses classed as fitness and recreational sports centers in Sullivan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in Sullivan County
- Population, 2025 estimate
- 43,961+2.1% since 2020
- Households
- 16,618
- Median age
- 47.1
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.9
- Land area
- 538 sq. mi.
- People per square mile
- 81
- Median household income
- $80,858+31.9% vs. 2015–2019, before inflation
- Average household income
- $105,975
- Median home value
- $268,700
- Jobs located here
- 13,461
- Daytime population
- 36,361Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Sullivan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of Sullivan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across New Hampshire
Every New Hampshire market ranked →The highest-scoring counties in New Hampshire for gyms, numbered among those based in New Hampshire, with Sullivan County marked.
Top counties in New Hampshire
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sullivan County, NH | 76 | 8 | 4.8 | $1.9M | +2.1% | #120 of 1,792 |
| 2Cheshire County, NH | 73 | 17 | 5.6 | $1.6M | +2.3% | #166 of 1,792 |
| 3Strafford County, NH | 66 | 37 | 7.1 | $1.5M | +3.0% | #318 of 1,792 |
| 4Carroll County, NH | 61 | 14 | 6.4 | $1.5M | +5.0% | #485 of 1,792 |
| 5Hillsborough County, NH | 52 | 164 | 9.7 | $1.2M | +2.5% | #837 of 1,792 |
| 6Rockingham County, NH | 50 | 149 | 11.7 | $1.1M | +3.0% | #917 of 1,792 |
| 7Merrimack County, NH | 44 | 70 | 11.5 | $923K | +2.6% | #1,140 of 1,792 |
| 8Belknap County, NH | 39 | 31 | 11.8 | $864K | +2.1% | #1,274 of 1,792 |
| 9Grafton County, NH | 36 | 45 | 12.1 | $858K | +2.2% | #1,355 of 1,792 |
| 10Coos County, NH | 29 | 13 | 9.3 | $715K | +0.4% | #1,518 of 1,792 |
Other business types in Sullivan County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in Sullivan County, NH?
As of September 2026, map listings count 8 gyms in Sullivan County. One of them (13%) is a chain location. The listings count gyms and fitness centers. No official count is published for fitness and recreational sports centers in Sullivan County: counts under 3 are left out.
How much do households in Sullivan County, NH spend on memberships, classes and admissions?
About $14.9M a year, or $895 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 8 gyms on map listings, it comes to $1.9M per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 16,618 households in Sullivan County and national spending patterns by income.
How does Sullivan County, NH compare with the U.S. for gyms?
Sullivan County has 4.8 gyms per 10,000 households, 37% below the U.S. rate of 7.6. Spending per gym is $1.9M, 43% above the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, Sullivan County would have about 11, against 8 on map listings.
How fast is Sullivan County, NH growing?
Population estimates put Sullivan County at 43,961 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 16,618 households. Median household income in Sullivan County is $80,858, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Sullivan County scores 76 for gyms (high), #120 of 1,792 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Sullivan County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in Sullivan County
Screening a site or an acquisition in Sullivan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Sullivan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.