Beauty and personal care · County · Virginia
Barbershops in Winchester city, VA
How Winchester city, VA compares with other counties and the U.S. for barbershops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 13 out of 100: Low
Ranked #1,287 of 1,356 scored counties
#49 of 56 scored counties in Virginia
- Listings
- 21
- 1 chain location (5%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $9.6M
- On personal care products and services · $836 a household
- Spending per listing
- $458K
- 76% below the U.S.
- Listings per 10k households
- 18.3
- 3.5 times the U.S.
- Population, 2025
- 28,272
- +1.0% since 2020
See the barbershops around any address in Winchester city
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Winchester city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for barbershops in Winchester city is 13 (low), #1,287 of 1,356 scored counties and #49 of 56 scored counties in Virginia. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 21 barbershops in Winchester city. One of them (5%) is a chain location, against 12% across the U.S. That is 18.3 per 10,000 households, 3.5 times the U.S. rate of 5.3.
Household spending on personal care products and services in Winchester city comes to about $9.6M a year: $836 per household, 17% below the U.S. average. Spread across 21 barbershops, that is $458K per shop, 76% below the U.S. figure of $1.9M. That spending covers all personal care products and services, which barbershops share with other businesses in the trade.
In 2023, official counts showed 3 businesses with payroll in Winchester city classed as barber shops. That is one for every 3,831 households, against one for every 16,589 across the U.S. Between 2020 and 2025, the population of Winchester city grew 1.0%, slower than the U.S. (+3.1%).
How Winchester city compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Winchester city | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 18.3 | 4.7 | 5.3 |
| Spending per listing | $458K | $2.2M | $1.9M |
| Households per official establishment | 3,831 | 12,945 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | +30.7% | +28.5% |
| Population growth, 2020–2025 | +1.0% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $836 | $1,023 | $1,005 |
| Median household income | $63,974 | $93,170 | $80,734 |
| Groundwork market score | 13 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 7
- Annual payroll, 2023
- $298K
- One-person businesses, 2023
- 12Businesses with no payroll
- Map listings, September 2026
- 211 chain location
- Listings at the U.S. rate for this spending
- 5The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as barber shops in Winchester city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Winchester city
- Population, 2025 estimate
- 28,272+1.0% since 2020
- Households
- 11,492
- Median age
- 39.1
- Homes lived in by their owners
- 44%
- Vehicles per household
- 1.7
- Land area
- 9 sq. mi.
- People per square mile
- 3,035
- Median household income
- $63,974+8.8% vs. 2015–2019, before inflation
- Average household income
- $86,976
- Median home value
- $343,000
- Jobs located here
- 27,462
- Daytime population
- 42,088Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Winchester city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of Winchester city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for barbershops, numbered among those based in Virginia, with Winchester city marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Albemarle County, VA | 89 | 9 | 2.0 | $5.5M | +5.1% | #15 of 1,356 |
| 2James City County, VA | 89 | 8 | 2.5 | $4.3M | +6.2% | #18 of 1,356 |
| 3Culpeper County, VA | 89 | 5 | 2.6 | $3.9M | +9.3% | #19 of 1,356 |
| 4Frederick County, VA | 86 | 11 | 3.1 | $3.3M | +8.8% | #32 of 1,356 |
| 5Suffolk city, VA | 83 | 12 | 3.2 | $3.1M | +10.4% | #48 of 1,356 |
| 6Orange County, VA | 83 | 5 | 3.4 | $3M | +10.1% | #49 of 1,356 |
| 7Chesterfield County, VA | 83 | 55 | 3.9 | $2.7M | +8.7% | #53 of 1,356 |
| 8Bedford County, VA | 77 | 7 | 2.1 | $4.3M | +4.4% | #98 of 1,356 |
| 9Isle of Wight County, VA | 76 | 6 | 3.8 | $2.6M | +6.7% | #126 of 1,356 |
| 10Gloucester County, VA | 71 | 5 | 3.3 | $2.9M | +3.6% | #200 of 1,356 |
| 49Winchester city, VA | 13 | 21 | 18.3 | $458K | +1.0% | #1,287 of 1,356 |
Other business types in Winchester city
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas16
- Hair salons15
- Barbershops13
- Nail salons16
- Spas and skin care14
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in Winchester city, VA?
Winchester city has 21 barbershops on map listings as of September 2026. One of them (5%) is a chain location. The listings count barbershops. Official counts show 3 businesses with payroll classed as barber shops in 2023. Official counts also show 12 one-person businesses without payroll.
How much do households in Winchester city, VA spend on personal care products and services?
About $9.6M a year, or $836 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 21 barbershops on map listings, it comes to $458K per shop. The spending figure covers all personal care products and services, not only barbershops. It is estimated from the incomes of the 11,492 households in Winchester city and national spending patterns by income.
How does Winchester city, VA compare with the U.S. for barbershops?
Winchester city has 18.3 barbershops per 10,000 households, 3.5 times the U.S. rate of 5.3. Spending per shop is $458K, 76% below the U.S. figure of $1.9M. At the national ratio of barbershops to household spending, Winchester city would have about 5, against 21 on map listings. There is one business with payroll in the industry for every 3,831 households, against one for every 16,589 across the U.S.
How fast is Winchester city, VA growing?
Population estimates put Winchester city at 28,272 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 11,492 households. Median household income in Winchester city is $63,974, 21% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 8.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Winchester city scores 13 for barbershops (low), #1,287 of 1,356 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Winchester city. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in Winchester city
Screening a site or an acquisition in Winchester city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Winchester city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.