Beauty and personal care · County · Virginia
Barbershops in Portsmouth city, VA
Competitor counts, household spending and official business counts for barbershops in Portsmouth city, VA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 14 out of 100: Low
Ranked #1,280 of 1,356 scored counties
#47 of 56 scored counties in Virginia
- Listings
- 29
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $32.1M
- On personal care products and services · $796 a household
- Spending per listing
- $1.1M
- 41% below the U.S.
- Listings per 10k households
- 7.2
- 36% above the U.S.
- Population, 2025
- 96,777
- −1.2% since 2020
See the barbershops around any address in Portsmouth city
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Portsmouth city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Portsmouth city scores 14 (low) on the Groundwork market score for barbershops, ranking #1,280 of 1,356 scored counties and #47 of 56 scored counties in Virginia. That puts it in the bottom quarter of counties.
Households in Portsmouth city spend about $32.1M a year on personal care products and services, or $796 per household, 21% below the U.S. average. That works out to $1.1M per shop, 41% below the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.
Portsmouth city has 29 barbershops on map listings as of September 2026. None of them are chain locations, against 12% across the U.S. Per 10,000 households, that is 7.2, 36% above the U.S. rate of 5.3.
Official counts don’t publish a figure for barber shops in Portsmouth city, since they leave out counts under 3. Since fiscal 2022, 1 SBA-backed loan worth $282K has gone to businesses classed as barber shops in Portsmouth city. Population estimates show Portsmouth city declined 1.2% from 2020 to 2025, against +3.1% for the U.S.
How Portsmouth city compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Portsmouth city | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.2 | 4.7 | 5.3 |
| Spending per listing | $1.1M | $2.2M | $1.9M |
| Households per official establishment | n/a | 12,945 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | +30.7% | +28.5% |
| Population growth, 2020–2025 | −1.2% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $796 | $1,023 | $1,005 |
| Median household income | $60,491 | $93,170 | $80,734 |
| Groundwork market score | 14 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 80Businesses with no payroll
- Map listings, September 2026
- 290 chain locations
- Listings at the U.S. rate for this spending
- 17The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $282K
SBA-backed loans to businesses classed as barber shops in Portsmouth city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Portsmouth city
- Population, 2025 estimate
- 96,777−1.2% since 2020
- Households
- 40,288
- Median age
- 37.3
- Homes lived in by their owners
- 58%
- Vehicles per household
- 1.6
- Land area
- 33 sq. mi.
- People per square mile
- 2,919
- Median household income
- $60,491+15.9% vs. 2015–2019, before inflation
- Average household income
- $77,856
- Median home value
- $246,900
- Jobs located here
- 32,664
- Daytime population
- 87,378Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Portsmouth city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of Portsmouth city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for barbershops, numbered among those based in Virginia, with Portsmouth city marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Albemarle County, VA | 89 | 9 | 2.0 | $5.5M | +5.1% | #15 of 1,356 |
| 2James City County, VA | 89 | 8 | 2.5 | $4.3M | +6.2% | #18 of 1,356 |
| 3Culpeper County, VA | 89 | 5 | 2.6 | $3.9M | +9.3% | #19 of 1,356 |
| 4Frederick County, VA | 86 | 11 | 3.1 | $3.3M | +8.8% | #32 of 1,356 |
| 5Suffolk city, VA | 83 | 12 | 3.2 | $3.1M | +10.4% | #48 of 1,356 |
| 6Orange County, VA | 83 | 5 | 3.4 | $3M | +10.1% | #49 of 1,356 |
| 7Chesterfield County, VA | 83 | 55 | 3.9 | $2.7M | +8.7% | #53 of 1,356 |
| 8Bedford County, VA | 77 | 7 | 2.1 | $4.3M | +4.4% | #98 of 1,356 |
| 9Isle of Wight County, VA | 76 | 6 | 3.8 | $2.6M | +6.7% | #126 of 1,356 |
| 10Gloucester County, VA | 71 | 5 | 3.3 | $2.9M | +3.6% | #200 of 1,356 |
| 47Portsmouth city, VA | 14 | 29 | 7.2 | $1.1M | −1.2% | #1,280 of 1,356 |
Other business types in Portsmouth city
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas38
- Hair salons42
- Barbershops14
- Nail salons33
- Spas and skin care46
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in Portsmouth city, VA?
Map listings as of September 2026 show 29 barbershops in Portsmouth city. None of them are chain locations. The listings count barbershops. No official count is published for barber shops in Portsmouth city: counts under 3 are left out. Official counts also show 80 one-person businesses without payroll.
How much do households in Portsmouth city, VA spend on personal care products and services?
About $32.1M a year, or $796 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 29 barbershops on map listings, it comes to $1.1M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 40,288 households in Portsmouth city and national spending patterns by income.
How does Portsmouth city, VA compare with the U.S. for barbershops?
Portsmouth city has 7.2 barbershops per 10,000 households, 36% above the U.S. rate of 5.3. Spending per shop is $1.1M, 41% below the U.S. figure of $1.9M. At the U.S. ratio of barbershops to household spending, Portsmouth city would have about 17, against 29 on map listings.
How fast is Portsmouth city, VA growing?
Population estimates put Portsmouth city at 96,777 people in 2025, down 1.2% since 2020, against +3.1% for the U.S. It has 40,288 households. The median household income in Portsmouth city is $60,491 a year, 25% below the U.S. median of $80,734. That rose 15.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Portsmouth city scores 14 for barbershops (low), #1,280 of 1,356 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Portsmouth city. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in Portsmouth city
Screening a site or an acquisition in Portsmouth city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Portsmouth city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.