Beauty and personal care · Metro area · Virginia
Barbershops in the Harrisonburg, VA metro area
Competitor counts, household spending and official business counts for barbershops in the Harrisonburg, VA metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 37 out of 100: Lower middle
Ranked #298 of 387 scored metro areas
#8 of 9 scored metro areas based in Virginia
- Listings
- 24
- 1 chain location (4%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $44.3M
- On personal care products and services · $885 a household
- Spending per listing
- $1.8M
- 2% below the U.S.
- Listings per 10k households
- 4.8
- 9% below the U.S.
- Population, 2025
- 140,155
- +3.5% since 2020
See the barbershops around any address in the Harrisonburg metro area
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Harrisonburg metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for barbershops in the Harrisonburg metro area is 37 (lower middle), #298 of 387 scored metro areas and #8 of 9 scored metro areas based in Virginia. That puts it in the bottom quarter of metro areas.
Household spending on personal care products and services in the Harrisonburg metro area comes to about $44.3M a year: $885 per household, 12% below the U.S. average. That works out to $1.8M per shop, 2% below the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.
The Harrisonburg metro area has 24 barbershops on map listings as of September 2026. One of them (4%) is a chain location, against 12% across the U.S. Per 10,000 households, that is 4.8, 9% below the U.S. rate of 5.3.
Official counts show 5 businesses with payroll classed as barber shops in the Harrisonburg metro area in 2023. That is one for every 10,009 households, against one for every 16,589 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $150K has gone to businesses classed as barber shops in the Harrisonburg metro area. Between 2020 and 2025, the population of the Harrisonburg metro area grew 3.5%, in step with the U.S. (+3.1%).
How the Harrisonburg metro area compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Harrisonburg metro area | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.8 | 4.7 | 5.3 |
| Spending per listing | $1.8M | $2.2M | $1.9M |
| Households per official establishment | 10,009 | 12,945 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | +30.7% | +28.5% |
| Population growth, 2020–2025 | +3.5% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $885 | $1,023 | $1,005 |
| Median household income | $75,065 | $93,170 | $80,734 |
| Groundwork market score | 37 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5
- Employees, 2023
- 18
- Annual payroll, 2023
- $538K
- One-person businesses, 2023
- 40Businesses with no payroll
- Map listings, September 2026
- 241 chain location
- Listings at the U.S. rate for this spending
- 24The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $150K
SBA-backed loans to businesses classed as barber shops in the Harrisonburg metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Harrisonburg metro area
- Population, 2025 estimate
- 140,155+3.5% since 2020
- Households
- 50,046
- Median age
- 37.3
- Homes lived in by their owners
- 63%
- Vehicles per household
- 2.2
- Land area
- 867 sq. mi.
- People per square mile
- 158
- Median household income
- $75,065+32.9% vs. 2015–2019, before inflation
- Average household income
- $97,373
- Median home value
- $309,300
- Jobs located here
- 66,301
- Daytime population
- 138,028Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Harrisonburg metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of the Harrisonburg metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across Virginia
Every Virginia market ranked →The highest-scoring metro areas in Virginia for barbershops, numbered among those based in Virginia (a market based in another state is listed without a number), with the Harrisonburg metro area marked.
Top metro areas in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Charlottesville, VA | 76 | 27 | 3.0 | $3.4M | +3.1% | #18 of 387 |
| 2Staunton-Stuarts Draft, VA | 67 | 12 | 2.3 | $3.8M | +3.2% | #67 of 387 |
| 3Richmond, VA | 60 | 243 | 4.6 | $2.2M | +5.5% | #113 of 387 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 59 | 1,187 | 5.0 | $2.4M | +3.3% | #120 of 387 |
| Kingsport-Bristol, TN-VA | 50 | 40 | 3.1 | $2.6M | +2.3% | #190 of 387 |
| 4Winchester, VA-WV | 49 | 35 | 6.3 | $1.5M | +6.5% | #203 of 387 |
| 5Blacksburg-Christiansburg-Radford, VA | 48 | 23 | 3.3 | $2.6M | −0.1% | #205 of 387 |
| 6Lynchburg, VA | 41 | 55 | 5.3 | $1.6M | +2.9% | #272 of 387 |
| 7Roanoke, VA | 40 | 61 | 4.6 | $1.9M | +0.4% | #281 of 387 |
| 8Harrisonburg, VA | 37 | 24 | 4.8 | $1.8M | +3.5% | #298 of 387 |
Other business types in the Harrisonburg metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas52
- Hair salons64
- Barbershops37
- Nail salons41
- Spas and skin care46
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in the Harrisonburg, VA metro area?
Map listings as of September 2026 show 24 barbershops in the Harrisonburg metro area. One of them (4%) is a chain location. The listings count barbershops. Official counts show 5 businesses with payroll classed as barber shops in 2023. Another 40 one-person businesses have no payroll, by official counts.
How much do households in the Harrisonburg, VA metro area spend on personal care products and services?
About $44.3M a year, or $885 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 24 barbershops on map listings, it comes to $1.8M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 50,046 households in the Harrisonburg metro area and national spending patterns by income.
How does the Harrisonburg, VA metro area compare with the U.S. for barbershops?
The Harrisonburg metro area has 4.8 barbershops per 10,000 households, 9% below the U.S. rate of 5.3. Spending per shop is $1.8M, 2% below the U.S. figure of $1.9M. The count on map listings matches the U.S. ratio of barbershops to household spending. There is one business with payroll in the industry for every 10,009 households, against one for every 16,589 across the U.S.
How fast is the Harrisonburg, VA metro area growing?
Population estimates put the Harrisonburg metro area at 140,155 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 50,046 households. The median household income in the Harrisonburg metro area is $75,065 a year, 7% below the U.S. median of $80,734. That rose 32.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Harrisonburg metro area scores 37 for barbershops (lower middle), #298 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Harrisonburg metro area. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in the Harrisonburg metro area
Screening a site or an acquisition in the Harrisonburg metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Harrisonburg metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.