Beauty and personal care · Metro area · Virginia
Barbershops in the Roanoke, VA metro area
Competitor counts, household spending and official business counts for barbershops in the Roanoke, VA metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 40 out of 100: Lower middle
Ranked #281 of 387 scored metro areas
#7 of 9 scored metro areas based in Virginia
- Listings
- 61
- 12 chain locations (20%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $113.8M
- On personal care products and services · $865 a household
- Spending per listing
- $1.9M
- In line with the U.S.
- Listings per 10k households
- 4.6
- 13% below the U.S.
- Population, 2025
- 316,547
- +0.4% since 2020
See the barbershops around any address in the Roanoke metro area
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Roanoke metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in the Roanoke metro area comes to about $113.8M a year: $865 per household, 14% below the U.S. average. Spread across 61 barbershops, that is $1.9M per shop, in line with the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.
The Roanoke metro area has 61 barbershops on map listings as of September 2026. 12 of them (20%) are chain locations, against 12% across the U.S. That is 4.6 per 10,000 households, 13% below the U.S. rate of 5.3.
In 2023, official counts showed 7 businesses with payroll in the Roanoke metro area classed as barber shops. That is one for every 18,787 households, against one for every 16,589 across the U.S. Official counts also show 56 one-person businesses without payroll.
Population estimates put the population change in the Roanoke metro area from 2020 to 2025 at +0.4%, slower than the U.S. (+3.1%). For barbershops, the Roanoke metro area has a Groundwork market score of 40 (lower middle): #281 of 387 scored metro areas and #7 of 9 scored metro areas based in Virginia.
How the Roanoke metro area compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Roanoke metro area | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.6 | 4.7 | 5.3 |
| Spending per listing | $1.9M | $2.2M | $1.9M |
| Households per official establishment | 18,787 | 12,945 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | +30.7% | +28.5% |
| Population growth, 2020–2025 | +0.4% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $865 | $1,023 | $1,005 |
| Median household income | $68,761 | $93,170 | $80,734 |
| Groundwork market score | 40 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7
- Employees, 2023
- 22
- Annual payroll, 2023
- $865K
- One-person businesses, 2023
- 56Businesses with no payroll
- Map listings, September 2026
- 6112 chain locations
- Listings at the U.S. rate for this spending
- 60The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as barber shops in the Roanoke metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Roanoke metro area
- Population, 2025 estimate
- 316,547+0.4% since 2020
- Households
- 131,510
- Median age
- 43.5
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.9
- Land area
- 1,868 sq. mi.
- People per square mile
- 169
- Median household income
- $68,761+21.5% vs. 2015–2019, before inflation
- Average household income
- $94,709
- Median home value
- $251,400
- Jobs located here
- 158,052
- Daytime population
- 332,123Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Roanoke metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of the Roanoke metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across Virginia
Every Virginia market ranked →The highest-scoring metro areas in Virginia for barbershops, numbered among those based in Virginia (a market based in another state is listed without a number), with the Roanoke metro area marked.
Top metro areas in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Charlottesville, VA | 76 | 27 | 3.0 | $3.4M | +3.1% | #18 of 387 |
| 2Staunton-Stuarts Draft, VA | 67 | 12 | 2.3 | $3.8M | +3.2% | #67 of 387 |
| 3Richmond, VA | 60 | 243 | 4.6 | $2.2M | +5.5% | #113 of 387 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 59 | 1,187 | 5.0 | $2.4M | +3.3% | #120 of 387 |
| Kingsport-Bristol, TN-VA | 50 | 40 | 3.1 | $2.6M | +2.3% | #190 of 387 |
| 4Winchester, VA-WV | 49 | 35 | 6.3 | $1.5M | +6.5% | #203 of 387 |
| 5Blacksburg-Christiansburg-Radford, VA | 48 | 23 | 3.3 | $2.6M | −0.1% | #205 of 387 |
| 6Lynchburg, VA | 41 | 55 | 5.3 | $1.6M | +2.9% | #272 of 387 |
| 7Roanoke, VA | 40 | 61 | 4.6 | $1.9M | +0.4% | #281 of 387 |
| 8Harrisonburg, VA | 37 | 24 | 4.8 | $1.8M | +3.5% | #298 of 387 |
Other business types in the Roanoke metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas26
- Hair salons19
- Barbershops40
- Nail salons31
- Spas and skin care42
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in the Roanoke, VA metro area?
Map listings as of September 2026 show 61 barbershops in the Roanoke metro area. 12 of them (20%) are chain locations. The listings count barbershops. Official counts show 7 businesses with payroll classed as barber shops in 2023. Another 56 one-person businesses have no payroll, by official counts.
How much do households in the Roanoke, VA metro area spend on personal care products and services?
About $113.8M a year, or $865 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 61 barbershops on map listings, it comes to $1.9M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 131,510 households in the Roanoke metro area and national spending patterns by income.
How does the Roanoke, VA metro area compare with the U.S. for barbershops?
The Roanoke metro area has 4.6 barbershops per 10,000 households, 13% below the U.S. rate of 5.3. Spending per shop is $1.9M, in line with the U.S. figure of $1.9M. At the U.S. ratio of barbershops to household spending, the Roanoke metro area would have about 60, against 61 on map listings. There is one business with payroll in the industry for every 18,787 households, against one for every 16,589 across the U.S.
How fast is the Roanoke, VA metro area growing?
Population estimates put the Roanoke metro area at 316,547 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 131,510 households. The median household income in the Roanoke metro area is $68,761 a year, 15% below the U.S. median of $80,734. That rose 21.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Roanoke metro area scores 40 for barbershops (lower middle), #281 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Roanoke metro area. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in the Roanoke metro area
Screening a site or an acquisition in the Roanoke metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Roanoke metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.