Beauty and personal care · County · California
Barbershops in Imperial County, CA
The barbershops in Imperial County, CA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 27 out of 100: Lower middle
Ranked #1,155 of 1,356 scored counties
#48 of 48 scored counties in California
- Listings
- 37
- 3 chain locations (8%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $43M
- On personal care products and services · $866 a household
- Spending per listing
- $1.2M
- 38% below the U.S.
- Listings per 10k households
- 7.5
- 42% above the U.S.
- Population, 2025
- 181,411
- +1.1% since 2020
See the barbershops around any address in Imperial County
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Imperial County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for barbershops in Imperial County is 27 (lower middle), #1,155 of 1,356 scored counties and #48 of 48 scored counties in California. That puts it in the bottom quarter of counties.
Household spending on personal care products and services in Imperial County comes to about $43M a year: $866 per household, 14% below the U.S. average. Spread across 37 barbershops, that is $1.2M per shop, 38% below the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.
Imperial County has 37 barbershops on map listings as of September 2026. Of those, 3 are chain locations, or 8%, against 12% across the U.S. Per 10,000 households, that is 7.5, 42% above the U.S. rate of 5.3.
Official counts don’t publish a figure for barber shops in Imperial County, since they leave out counts under 3. Between 2020 and 2025, the population of Imperial County grew 1.1%, slower than the U.S. (+3.1%).
How Imperial County compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Imperial County | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.5 | 5.4 | 5.3 |
| Spending per listing | $1.2M | $2.1M | $1.9M |
| Households per official establishment | n/a | 22,808 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | +17.9% | +28.5% |
| Population growth, 2020–2025 | +1.1% | −0.4% | +3.1% |
| Spending per household on personal care products and services | $866 | $1,149 | $1,005 |
| Median household income | $57,681 | $99,122 | $80,734 |
| Groundwork market score | 27 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 80Businesses with no payroll
- Map listings, September 2026
- 373 chain locations
- Listings at the U.S. rate for this spending
- 23The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as barber shops in Imperial County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Imperial County
- Population, 2025 estimate
- 181,411+1.1% since 2020
- Households
- 49,644
- Median age
- 33.6
- Homes lived in by their owners
- 57%
- Vehicles per household
- 2.0
- Land area
- 4,176 sq. mi.
- People per square mile
- 43
- Median household income
- $57,681+21.1% vs. 2015–2019, before inflation
- Average household income
- $79,363
- Median home value
- $309,600
- Jobs located here
- 63,081
- Daytime population
- 165,766Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Imperial County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of Imperial County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across California
Every California market ranked →The highest-scoring counties in California for barbershops, numbered among those based in California, with Imperial County marked.
Top counties in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1San Benito County, CA | 89 | 8 | 3.9 | $3.2M | +8.6% | #21 of 1,356 |
| 2Placer County, CA | 88 | 69 | 4.4 | $2.8M | +8.9% | #24 of 1,356 |
| 3San Mateo County, CA | 81 | 85 | 3.2 | $4.4M | −2.5% | #58 of 1,356 |
| 4Sonoma County, CA | 80 | 67 | 3.5 | $3.4M | −0.4% | #71 of 1,356 |
| 5Amador County, CA | 80 | 5 | 3.1 | $3.3M | +3.2% | #72 of 1,356 |
| 6Yolo County, CA | 80 | 26 | 3.4 | $3.2M | +3.1% | #74 of 1,356 |
| 7Marin County, CA | 78 | 24 | 2.3 | $5.9M | −2.9% | #86 of 1,356 |
| 8El Dorado County, CA | 77 | 26 | 3.4 | $3.5M | +0.6% | #104 of 1,356 |
| 9Calaveras County, CA | 77 | 6 | 3.3 | $3.2M | +2.8% | #105 of 1,356 |
| 10Contra Costa County, CA | 77 | 180 | 4.3 | $3M | +0.3% | #107 of 1,356 |
| 48Imperial County, CA | 27 | 37 | 7.5 | $1.2M | +1.1% | #1,155 of 1,356 |
Other business types in Imperial County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas59
- Hair salons69
- Barbershops27
- Nail salons62
- Spas and skin care70
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in Imperial County, CA?
Map listings as of September 2026 show 37 barbershops in Imperial County. 3 of them (8%) are chain locations. The listings count barbershops. No official count is published for barber shops in Imperial County: counts under 3 are left out. Official counts also show 80 one-person businesses without payroll.
How much do households in Imperial County, CA spend on personal care products and services?
About $43M a year, or $866 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 37 barbershops on map listings, it comes to $1.2M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 49,644 households in Imperial County and national spending patterns by income.
How does Imperial County, CA compare with the U.S. for barbershops?
Imperial County has 7.5 barbershops per 10,000 households, 42% above the U.S. rate of 5.3. Spending per shop is $1.2M, 38% below the U.S. figure of $1.9M. At the U.S. ratio of barbershops to household spending, Imperial County would have about 23, against 37 on map listings.
How fast is Imperial County, CA growing?
Population estimates put Imperial County at 181,411 people in 2025, up 1.1% since 2020, slower than the U.S. (+3.1%). It has 49,644 households. The median household income in Imperial County is $57,681 a year, 29% below the U.S. median of $80,734. That rose 21.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Imperial County scores 27 for barbershops (lower middle), #1,155 of 1,356 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Imperial County. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in Imperial County
Screening a site or an acquisition in Imperial County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Imperial County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.