Groundwork

Beauty and personal care · County · California

Barbershops in San Francisco County, CA

The barbershops in San Francisco County, CA, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 70 out of 100: Upper middle

Ranked #227 of 1,356 scored counties
#17 of 48 scored counties in California

Listings
156
17 chain locations (11%)
Official establishments
16
−27.3% since 2019
Household spending a year
$484.6M
On personal care products and services · $1,332 a household
Spending per listing
$3.1M
65% above the U.S.
Listings per 10k households
4.3
19% below the U.S.
Population, 2025
826,079
−5.6% since 2020

See the barbershops around any address in San Francisco County

The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of San Francisco County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 156 barbershops in San Francisco County. Chain locations make up 11% of them, against 12% across the U.S. Per 10,000 households, that is 4.3, 19% below the U.S. rate of 5.3.

Households in San Francisco County spend about $484.6M a year on personal care products and services, or $1,332 per household, 33% above the U.S. average. That is about $3.1M of household spending for each shop on map listings, 65% above the U.S. figure of $1.9M. That spending covers all personal care products and services, which barbershops share with other businesses in the trade.

In 2023, official counts showed 16 businesses with payroll in San Francisco County classed as barber shops, down 27.3% from 2019. That is one for every 22,748 households, against one for every 16,589 across the U.S. Another 200 one-person businesses have no payroll, by official counts. Since fiscal 2022, 4 SBA-backed loans worth $1.3M have gone to businesses classed as barber shops in San Francisco County.

Population estimates put the population change in San Francisco County from 2020 to 2025 at −5.6%, against +3.1% for the U.S. For barbershops, San Francisco County has a Groundwork market score of 70 (upper middle): #227 of 1,356 scored counties and #17 of 48 scored counties in California. That puts it in the top quarter of counties.

How San Francisco County compares

The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Barbershops in San Francisco County, CA compared with California and the U.S.
MeasureSan Francisco CountyCaliforniaU.S.
Listings per 10k households4.35.45.3
Spending per listing$3.1M$2.1M$1.9M
Households per official establishment22,74822,80816,589
Official establishment growth, 2019–2023−27.3%+17.9%+28.5%
Population growth, 2020–2025−5.6%−0.4%+3.1%
Spending per household on personal care products and services$1,332$1,149$1,005
Median household income$140,970$99,122$80,734
Groundwork market score7055

Official counts and lending

Businesses

Official establishments, 2019 to 2023
22 → 16−27.3% over the period
Employees, 2023
78
Annual payroll, 2023
$3.4M
One-person businesses, 2023
200Businesses with no payroll
Map listings, September 2026
15617 chain locations
Listings at the U.S. rate for this spending
257The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
4
Amount
$1.3M

SBA-backed loans to businesses classed as barber shops in San Francisco County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in San Francisco County

Population, 2025 estimate
826,079−5.6% since 2020
Households
363,970
Median age
41.4
Homes lived in by their owners
38%
Vehicles per household
1.1
Land area
47 sq. mi.
People per square mile
17,777
Median household income
$140,970+25.4% vs. 2015–2019, before inflation
Average household income
$206,854
Median home value
$1,394,500
Jobs located here
747,999
Daytime population
1,133,228Residents who don’t work, plus everyone whose job is here

Looking at a specific site in San Francisco County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.

Or open the report at the center of San Francisco County. Signed out, you see a blurred preview; on an account, each report is one action.

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Barbershops across California

Every California market ranked →

The highest-scoring counties in California for barbershops, numbered among those based in California, with San Francisco County marked.

Top counties in California

Counties in California ranked for barbershops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1San Benito County, CA8983.9$3.2M+8.6%#21 of 1,356
2Placer County, CA88694.4$2.8M+8.9%#24 of 1,356
3San Mateo County, CA81853.2$4.4M−2.5%#58 of 1,356
4Sonoma County, CA80673.5$3.4M−0.4%#71 of 1,356
5Amador County, CA8053.1$3.3M+3.2%#72 of 1,356
6Yolo County, CA80263.4$3.2M+3.1%#74 of 1,356
7Marin County, CA78242.3$5.9M−2.9%#86 of 1,356
8El Dorado County, CA77263.4$3.5M+0.6%#104 of 1,356
9Calaveras County, CA7763.3$3.2M+2.8%#105 of 1,356
10Contra Costa County, CA771804.3$3M+0.3%#107 of 1,356
17San Francisco County, CA701564.3$3.1M−5.6%#227 of 1,356

Other business types in San Francisco County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many barbershops are in San Francisco County, CA?

San Francisco County has 156 barbershops on map listings as of September 2026. 17 of them (11%) are chain locations. The listings count barbershops. Official counts show 16 businesses with payroll classed as barber shops in 2023, down 27.3% from 2019. Official counts list 200 one-person businesses without payroll.

How much do households in San Francisco County, CA spend on personal care products and services?

About $484.6M a year, or $1,332 per household. That is 33% above the U.S. average (an index of 133, where 100 is the U.S. average). Spread across the 156 barbershops on map listings, it comes to $3.1M per shop. The spending figure covers all personal care products and services, not only barbershops. It is estimated from the incomes of the 363,970 households in San Francisco County and national spending patterns by income.

How does San Francisco County, CA compare with the U.S. for barbershops?

San Francisco County has 4.3 barbershops per 10,000 households, 19% below the U.S. rate of 5.3. Spending per shop is $3.1M, 65% above the U.S. figure of $1.9M. At the national ratio of barbershops to household spending, San Francisco County would have about 257, against 156 on map listings. There is one business with payroll in the industry for every 22,748 households, against one for every 16,589 across the U.S. The official count fell 27.3% from 2019 to 2023, against +28.5% for the U.S.

How fast is San Francisco County, CA growing?

Population estimates put San Francisco County at 826,079 people in 2025, down 5.6% since 2020, against +3.1% for the U.S. It has 363,970 households. Median household income in San Francisco County is $140,970, 75% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.4%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. San Francisco County scores 70 for barbershops (upper middle), #227 of 1,356 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in San Francisco County. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for barbershops · All 56 business types in San Francisco County

Screening a site or an acquisition in San Francisco County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of San Francisco County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.