Beauty and personal care · County · California
Barbershops in Sutter County, CA
The barbershops in Sutter County, CA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 31 out of 100: Lower middle
Ranked #1,090 of 1,356 scored counties
#46 of 48 scored counties in California
- Listings
- 32
- 1 chain location (3%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $33.9M
- On personal care products and services · $1,018 a household
- Spending per listing
- $1.1M
- 44% below the U.S.
- Listings per 10k households
- 9.6
- 81% above the U.S.
- Population, 2025
- 98,787
- −0.7% since 2020
See the barbershops around any address in Sutter County
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Sutter County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For barbershops, Sutter County has a Groundwork market score of 31 (lower middle): #1,090 of 1,356 scored counties and #46 of 48 scored counties in California. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 32 barbershops in Sutter County. One of them (3%) is a chain location, against 12% across the U.S. That is 9.6 per 10,000 households, 81% above the U.S. rate of 5.3.
Household spending on personal care products and services in Sutter County comes to about $33.9M a year: $1,018 per household, in line with the U.S. average. Spread across 32 barbershops, that is $1.1M per shop, 44% below the U.S. figure of $1.9M. That spending covers all personal care products and services, which barbershops share with other businesses in the trade.
There is no official count of businesses with payroll classed as barber shops in Sutter County: counts under 3 aren’t published. Population estimates put the population change in Sutter County from 2020 to 2025 at −0.7%, against +3.1% for the U.S.
How Sutter County compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Sutter County | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.6 | 5.4 | 5.3 |
| Spending per listing | $1.1M | $2.1M | $1.9M |
| Households per official establishment | n/a | 22,808 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | +17.9% | +28.5% |
| Population growth, 2020–2025 | −0.7% | −0.4% | +3.1% |
| Spending per household on personal care products and services | $1,018 | $1,149 | $1,005 |
| Median household income | $79,704 | $99,122 | $80,734 |
| Groundwork market score | 31 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 52Businesses with no payroll
- Map listings, September 2026
- 321 chain location
- Listings at the U.S. rate for this spending
- 18The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as barber shops in Sutter County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Sutter County
- Population, 2025 estimate
- 98,787−0.7% since 2020
- Households
- 33,292
- Median age
- 38.1
- Homes lived in by their owners
- 61%
- Vehicles per household
- 2.1
- Land area
- 603 sq. mi.
- People per square mile
- 164
- Median household income
- $79,704+35.0% vs. 2015–2019, before inflation
- Average household income
- $108,245
- Median home value
- $433,500
- Jobs located here
- 30,624
- Daytime population
- 86,871Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Sutter County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of Sutter County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across California
Every California market ranked →The highest-scoring counties in California for barbershops, numbered among those based in California, with Sutter County marked.
Top counties in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1San Benito County, CA | 89 | 8 | 3.9 | $3.2M | +8.6% | #21 of 1,356 |
| 2Placer County, CA | 88 | 69 | 4.4 | $2.8M | +8.9% | #24 of 1,356 |
| 3San Mateo County, CA | 81 | 85 | 3.2 | $4.4M | −2.5% | #58 of 1,356 |
| 4Sonoma County, CA | 80 | 67 | 3.5 | $3.4M | −0.4% | #71 of 1,356 |
| 5Amador County, CA | 80 | 5 | 3.1 | $3.3M | +3.2% | #72 of 1,356 |
| 6Yolo County, CA | 80 | 26 | 3.4 | $3.2M | +3.1% | #74 of 1,356 |
| 7Marin County, CA | 78 | 24 | 2.3 | $5.9M | −2.9% | #86 of 1,356 |
| 8El Dorado County, CA | 77 | 26 | 3.4 | $3.5M | +0.6% | #104 of 1,356 |
| 9Calaveras County, CA | 77 | 6 | 3.3 | $3.2M | +2.8% | #105 of 1,356 |
| 10Contra Costa County, CA | 77 | 180 | 4.3 | $3M | +0.3% | #107 of 1,356 |
| 46Sutter County, CA | 31 | 32 | 9.6 | $1.1M | −0.7% | #1,090 of 1,356 |
Other business types in Sutter County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas36
- Hair salons49
- Barbershops31
- Nail salons36
- Spas and skin care48
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in Sutter County, CA?
Sutter County has 32 barbershops on map listings as of September 2026. One of them (3%) is a chain location. The listings count barbershops. No official count is published for barber shops in Sutter County: counts under 3 are left out. Official counts also show 52 one-person businesses without payroll.
How much do households in Sutter County, CA spend on personal care products and services?
About $33.9M a year, or $1,018 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 32 barbershops on map listings, it comes to $1.1M per shop. The spending figure covers all personal care products and services, not only barbershops. It is estimated from the incomes of the 33,292 households in Sutter County and national spending patterns by income.
How does Sutter County, CA compare with the U.S. for barbershops?
Sutter County has 9.6 barbershops per 10,000 households, 81% above the U.S. rate of 5.3. Spending per shop is $1.1M, 44% below the U.S. figure of $1.9M. At the national ratio of barbershops to household spending, Sutter County would have about 18, against 32 on map listings.
How fast is Sutter County, CA growing?
Population estimates put Sutter County at 98,787 people in 2025, down 0.7% since 2020, against +3.1% for the U.S. It has 33,292 households. Median household income in Sutter County is $79,704, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Sutter County scores 31 for barbershops (lower middle), #1,090 of 1,356 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Sutter County. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in Sutter County
Screening a site or an acquisition in Sutter County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Sutter County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.