Beauty and personal care · County · California
Barbershops in Kern County, CA
How Kern County, CA compares with other counties and the U.S. for barbershops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 54 out of 100: Upper middle
Ranked #607 of 1,356 scored counties
#32 of 48 scored counties in California
- Listings
- 187
- 25 chain locations (13%)
- Official establishments
- 10
- Businesses with payroll, 2023
- Household spending a year
- $270.5M
- On personal care products and services · $949 a household
- Spending per listing
- $1.4M
- 23% below the U.S.
- Listings per 10k households
- 6.6
- 25% above the U.S.
- Population, 2025
- 927,068
- +2.3% since 2020
See the barbershops around any address in Kern County
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Kern County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Kern County comes to about $270.5M a year: $949 per household, 6% below the U.S. average. That works out to $1.4M per shop, 23% below the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.
Kern County has 187 barbershops on map listings as of September 2026. 25 of them (13%) are chain locations, against 12% across the U.S. That is 6.6 per 10,000 households, 25% above the U.S. rate of 5.3.
Official counts show 10 businesses with payroll classed as barber shops in Kern County in 2023. That is one for every 28,493 households, against one for every 16,589 across the U.S. Another 585 one-person businesses have no payroll, by official counts.
Population estimates show Kern County grew 2.3% from 2020 to 2025, slower than the U.S. (+3.1%). For barbershops, Kern County has a Groundwork market score of 54 (upper middle): #607 of 1,356 scored counties and #32 of 48 scored counties in California.
How Kern County compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Kern County | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.6 | 5.4 | 5.3 |
| Spending per listing | $1.4M | $2.1M | $1.9M |
| Households per official establishment | 28,493 | 22,808 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | +17.9% | +28.5% |
| Population growth, 2020–2025 | +2.3% | −0.4% | +3.1% |
| Spending per household on personal care products and services | $949 | $1,149 | $1,005 |
| Median household income | $70,210 | $99,122 | $80,734 |
| Groundwork market score | 54 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 10
- Employees, 2023
- 16
- Annual payroll, 2023
- $443K
- One-person businesses, 2023
- 585Businesses with no payroll
- Map listings, September 2026
- 18725 chain locations
- Listings at the U.S. rate for this spending
- 143The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as barber shops in Kern County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Kern County
- Population, 2025 estimate
- 927,068+2.3% since 2020
- Households
- 284,931
- Median age
- 33.6
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.9
- Land area
- 8,135 sq. mi.
- People per square mile
- 112
- Median household income
- $70,210+31.6% vs. 2015–2019, before inflation
- Average household income
- $93,147
- Median home value
- $338,300
- Jobs located here
- 302,967
- Daytime population
- 882,683Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Kern County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of Kern County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across California
Every California market ranked →The highest-scoring counties in California for barbershops, numbered among those based in California, with Kern County marked.
Top counties in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1San Benito County, CA | 89 | 8 | 3.9 | $3.2M | +8.6% | #21 of 1,356 |
| 2Placer County, CA | 88 | 69 | 4.4 | $2.8M | +8.9% | #24 of 1,356 |
| 3San Mateo County, CA | 81 | 85 | 3.2 | $4.4M | −2.5% | #58 of 1,356 |
| 4Sonoma County, CA | 80 | 67 | 3.5 | $3.4M | −0.4% | #71 of 1,356 |
| 5Amador County, CA | 80 | 5 | 3.1 | $3.3M | +3.2% | #72 of 1,356 |
| 6Yolo County, CA | 80 | 26 | 3.4 | $3.2M | +3.1% | #74 of 1,356 |
| 7Marin County, CA | 78 | 24 | 2.3 | $5.9M | −2.9% | #86 of 1,356 |
| 8El Dorado County, CA | 77 | 26 | 3.4 | $3.5M | +0.6% | #104 of 1,356 |
| 9Calaveras County, CA | 77 | 6 | 3.3 | $3.2M | +2.8% | #105 of 1,356 |
| 10Contra Costa County, CA | 77 | 180 | 4.3 | $3M | +0.3% | #107 of 1,356 |
| 32Kern County, CA | 54 | 187 | 6.6 | $1.4M | +2.3% | #607 of 1,356 |
Other business types in Kern County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas60
- Hair salons77
- Barbershops54
- Nail salons49
- Spas and skin care70
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in Kern County, CA?
Map listings as of September 2026 show 187 barbershops in Kern County. 25 of them (13%) are chain locations. The listings count barbershops. Official counts show 10 businesses with payroll classed as barber shops in 2023. Official counts list 585 one-person businesses without payroll.
How much do households in Kern County, CA spend on personal care products and services?
About $270.5M a year, or $949 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 187 barbershops on map listings, it comes to $1.4M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 284,931 households in Kern County and national spending patterns by income.
How does Kern County, CA compare with the U.S. for barbershops?
Kern County has 6.6 barbershops per 10,000 households, 25% above the U.S. rate of 5.3. Spending per shop is $1.4M, 23% below the U.S. figure of $1.9M. At the U.S. ratio of barbershops to household spending, Kern County would have about 143, against 187 on map listings. There is one business with payroll in the industry for every 28,493 households, against one for every 16,589 across the U.S.
How fast is Kern County, CA growing?
Population estimates put Kern County at 927,068 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 284,931 households. The median household income in Kern County is $70,210 a year, 13% below the U.S. median of $80,734. That rose 31.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Kern County scores 54 for barbershops (upper middle), #607 of 1,356 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Kern County. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in Kern County
Screening a site or an acquisition in Kern County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Kern County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.