Market rankings · Wisconsin
Real estate agents and brokers in Wisconsin
Every metro area, small-town market and county in Wisconsin, ranked by the Groundwork market score for real estate agents and brokers, with competitor counts and household spending for each.
- Listings
- 5,408
- 382 chain locations (7%)
- Official establishments
- 2,071
- +25.5% since 2019
- Household spending a year
- $35.2B
- On rent and homeowner costs
- Listings per 10k households
- 21.8
- 29% below the U.S.
- Housing spending per listing (U.S. = 100)
- 120
- 20% above the U.S.
- Rank among states
- #18 of 51
- Market score 54 · Upper middle
A site report maps the real estate agents and brokers on map listings around any address in Wisconsin by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Wisconsin has 5,408 real estate agents and brokers on map listings as of September 2026. Chain locations make up 7% of them, against 4% across the U.S. That is 21.8 per 10,000 households, 29% below the U.S. rate of 30.6.
Household spending on rent and homeowner costs in Wisconsin comes to about $35.2B a year: $14,211 per household, 15% below the U.S. average. Housing spending per office is 20% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in.
The official count of businesses with payroll classed as offices of real estate agents and brokers in Wisconsin was 2,071 in 2023, up 25.5% from 2019. That is one for every 1,197 households, against one for every 788 across the U.S. Across the U.S., the count rose 20.1% over the same years. Since fiscal 2022, 20 SBA-backed loans worth $10M have gone to businesses classed as offices of real estate agents and brokers in Wisconsin.
Among the 50 states and DC, Wisconsin ranks #18 for real estate agents and brokers, with a Groundwork market score of 54 (upper middle). Of the 15 scored metro areas in or partly in Wisconsin, the Sheboygan metro area scores highest (65). Of the 14 scored small-town markets in or partly in Wisconsin, the Menomonie area scores highest (67).
Every market in Wisconsin for real estate agents and brokers
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Wisconsin, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sheboygan, WI | 65 | 68 | 13.7 | 186 | 0.0% | #58 of 387 |
| 2Racine-Mount Pleasant, WI | 63 | 124 | 15.4 | 169 | +0.4% | #72 of 387 |
| 3Fond du Lac, WI | 60 | 62 | 14.3 | 177 | +0.5% | #85 of 387 |
| 4Oshkosh-Neenah, WI | 59 | 127 | 17.5 | 146 | +1.4% | #94 of 387 |
| 5Kenosha, WI | 56 | 136 | 19.7 | 134 | −0.4% | #123 of 387 |
| 6Wausau, WI | 55 | 111 | 19.2 | 135 | +1.0% | #131 of 387 |
| 7Janesville-Beloit, WI | 52 | 121 | 18.0 | 141 | +1.7% | #158 of 387 |
| 8Green Bay, WI | 52 | 276 | 20.3 | 129 | +2.5% | #161 of 387 |
| Duluth, MN-WI | 48 | 230 | 19.1 | 131 | +0.2% | #194 of 387 |
| 9Eau Claire, WI | 45 | 168 | 23.4 | 109 | +2.6% | #231 of 387 |
| 10Appleton, WI | 45 | 263 | 26.4 | 102 | +2.7% | #233 of 387 |
| 11Madison, WI | 45 | 832 | 27.6 | 101 | +4.1% | #235 of 387 |
| 12Milwaukee-Waukesha, WI | 43 | 1,523 | 23.2 | 114 | 0.0% | #250 of 387 |
| Minneapolis-St. Paul-Bloomington, MN-WI | 33 | 4,942 | 33.5 | 87 | +2.6% | #352 of 387 |
| 13La Crosse-Onalaska, WI-MN | 31 | 185 | 25.7 | 99 | +0.4% | #365 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Menomonie, WI | 67 | 25 | 14.3 | 177 | +1.7% | #67 of 533 |
| 2Beaver Dam, WI | 65 | 44 | 12.3 | 206 | −0.3% | #79 of 533 |
| 3Manitowoc, WI | 60 | 40 | 11.4 | 217 | +0.4% | #132 of 533 |
| 4Shawano, WI | 60 | 22 | 11.8 | 205 | +1.4% | #133 of 533 |
| Iron Mountain, MI-WI | 57 | 18 | 12.8 | 187 | +0.4% | #168 of 533 |
| 5Platteville, WI | 55 | 33 | 16.5 | 148 | +0.9% | #191 of 533 |
| 6Marinette, WI-MI | 51 | 42 | 14.3 | 165 | +0.3% | #242 of 533 |
| 7Stevens Point-Plover, WI | 51 | 57 | 19.2 | 133 | +2.2% | #249 of 533 |
| 8Rice Lake, WI | 46 | 31 | 15.5 | 157 | −0.5% | #314 of 533 |
| 9Sparta, WI | 46 | 30 | 16.4 | 150 | +0.6% | #317 of 533 |
| 10Watertown-Fort Atkinson, WI | 44 | 66 | 18.9 | 138 | +0.3% | #339 of 533 |
| 11Wisconsin Rapids-Marshfield, WI | 38 | 59 | 18.3 | 133 | −0.2% | #415 of 533 |
| 12Whitewater-Elkhorn, WI | 36 | 124 | 28.8 | 93 | +0.8% | #450 of 533 |
| 13Baraboo, WI | 29 | 81 | 28.9 | 89 | +1.3% | #507 of 533 |
Counties
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Trempealeau County, WI | 72 | 7 | 5.6 | 455 | +1.1% | #141 of 2,176 |
| 2Calumet County, WI | 72 | 19 | 8.9 | 305 | +2.9% | #149 of 2,176 |
| 3Pierce County, WI | 71 | 18 | 11.3 | 242 | +3.1% | #178 of 2,176 |
| 4Lafayette County, WI | 66 | 8 | 11.8 | 213 | +5.2% | #328 of 2,176 |
| 5Oconto County, WI | 64 | 15 | 8.9 | 285 | +2.9% | #375 of 2,176 |
| 6Kewaunee County, WI | 64 | 9 | 10.8 | 241 | +1.0% | #381 of 2,176 |
| 7Chippewa County, WI | 64 | 34 | 12.5 | 201 | +1.9% | #387 of 2,176 |
| 8Clark County, WI | 63 | 16 | 12.5 | 197 | +1.2% | #427 of 2,176 |
| 9Dunn County, WI | 63 | 25 | 14.3 | 177 | +1.7% | #434 of 2,176 |
| 10Dodge County, WI | 62 | 44 | 12.3 | 206 | −0.3% | #468 of 2,176 |
| 11Sheboygan County, WI | 60 | 68 | 13.7 | 186 | 0.0% | #557 of 2,176 |
| 12Washington County, WI | 59 | 89 | 15.6 | 179 | +1.8% | #598 of 2,176 |
| 13Manitowoc County, WI | 58 | 40 | 11.4 | 217 | +0.4% | #636 of 2,176 |
| 14Shawano County, WI | 56 | 22 | 12.8 | 190 | +1.7% | #738 of 2,176 |
| 15Racine County, WI | 55 | 124 | 15.4 | 169 | +0.4% | #784 of 2,176 |
| 16Fond du Lac County, WI | 54 | 62 | 14.3 | 177 | +0.5% | #821 of 2,176 |
| 17Grant County, WI | 54 | 33 | 16.5 | 148 | +0.9% | #831 of 2,176 |
| 18Rusk County, WI | 53 | 5 | 7.9 | 295 | −0.2% | #859 of 2,176 |
| 19Douglas County, WI | 52 | 26 | 13.6 | 184 | −0.8% | #927 of 2,176 |
| 20Portage County, WI | 52 | 57 | 19.2 | 133 | +2.2% | #950 of 2,176 |
| 21Winnebago County, WI | 51 | 127 | 17.5 | 146 | +1.4% | #994 of 2,176 |
| 22Jackson County, WI | 50 | 9 | 10.9 | 222 | −0.5% | #1,024 of 2,176 |
| 23Marinette County, WI | 50 | 29 | 15.2 | 156 | +1.6% | #1,042 of 2,176 |
| 24Buffalo County, WI | 49 | 7 | 12.2 | 200 | −0.1% | #1,080 of 2,176 |
| 25Kenosha County, WI | 49 | 136 | 19.7 | 134 | −0.4% | #1,102 of 2,176 |
Show all 72 counties
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Taylor County, WI | 49 | 15 | 18.6 | 131 | +0.9% | #1,105 of 2,176 |
| 27Marathon County, WI | 48 | 111 | 19.2 | 135 | +1.0% | #1,162 of 2,176 |
| 28Barron County, WI | 47 | 31 | 15.5 | 157 | −0.5% | #1,208 of 2,176 |
| 29Monroe County, WI | 47 | 30 | 16.4 | 150 | +0.6% | #1,210 of 2,176 |
| 30Waushara County, WI | 47 | 20 | 18.9 | 128 | +2.8% | #1,224 of 2,176 |
| 31Rock County, WI | 45 | 121 | 18.0 | 141 | +1.7% | #1,317 of 2,176 |
| 32Jefferson County, WI | 45 | 66 | 18.9 | 138 | +0.3% | #1,320 of 2,176 |
| 33Lincoln County, WI | 43 | 25 | 19.6 | 125 | −0.1% | #1,415 of 2,176 |
| 34Brown County, WI | 43 | 252 | 22.7 | 115 | +2.6% | #1,422 of 2,176 |
| 35Bayfield County, WI | 42 | 15 | 20.2 | 123 | +3.4% | #1,470 of 2,176 |
| 36St. Croix County, WI | 42 | 111 | 29.6 | 99 | +4.7% | #1,482 of 2,176 |
| 37Columbia County, WI | 41 | 54 | 22.4 | 119 | −0.7% | #1,517 of 2,176 |
| 38Dane County, WI | 41 | 715 | 28.4 | 99 | +4.9% | #1,536 of 2,176 |
| 39Ozaukee County, WI | 41 | 120 | 31.3 | 94 | +3.0% | #1,542 of 2,176 |
| 40Wood County, WI | 40 | 59 | 18.3 | 133 | −0.2% | #1,572 of 2,176 |
| 41Vernon County, WI | 40 | 31 | 25.0 | 100 | +2.4% | #1,596 of 2,176 |
| 42Waupaca County, WI | 39 | 44 | 19.5 | 127 | −0.6% | #1,641 of 2,176 |
| 43Waukesha County, WI | 38 | 564 | 33.4 | 89 | +2.4% | #1,698 of 2,176 |
| 44Milwaukee County, WI | 37 | 750 | 19.1 | 128 | −1.5% | #1,732 of 2,176 |
| 45Richland County, WI | 37 | 14 | 19.3 | 124 | −1.4% | #1,733 of 2,176 |
| 46Green Lake County, WI | 37 | 17 | 20.5 | 120 | +1.5% | #1,735 of 2,176 |
| 47Green County, WI | 37 | 37 | 23.5 | 111 | +0.5% | #1,744 of 2,176 |
| 48Polk County, WI | 37 | 50 | 25.6 | 100 | +1.7% | #1,751 of 2,176 |
| 49Walworth County, WI | 37 | 124 | 28.8 | 93 | +0.8% | #1,758 of 2,176 |
| 50Outagamie County, WI | 37 | 244 | 31.1 | 87 | +2.6% | #1,761 of 2,176 |
| 51Iowa County, WI | 36 | 26 | 25.7 | 103 | +1.0% | #1,804 of 2,176 |
| 52Eau Claire County, WI | 36 | 134 | 30.0 | 86 | +3.0% | #1,817 of 2,176 |
| 53Ashland County, WI | 34 | 12 | 17.6 | 133 | +1.1% | #1,887 of 2,176 |
| 54Langlade County, WI | 32 | 14 | 15.8 | 147 | +0.4% | #1,957 of 2,176 |
| 55Adams County, WI | 32 | 22 | 23.1 | 101 | +5.2% | #1,964 of 2,176 |
| 56Crawford County, WI | 32 | 17 | 25.4 | 94 | −1.1% | #1,969 of 2,176 |
| 57Juneau County, WI | 31 | 21 | 19.2 | 124 | −0.5% | #1,991 of 2,176 |
| 58Marquette County, WI | 30 | 16 | 22.9 | 104 | +2.1% | #2,018 of 2,176 |
| 59Price County, WI | 30 | 15 | 22.9 | 101 | −0.3% | #2,020 of 2,176 |
| 60Burnett County, WI | 28 | 18 | 25.0 | 96 | +3.9% | #2,076 of 2,176 |
| 61La Crosse County, WI | 27 | 143 | 27.8 | 92 | +0.3% | #2,092 of 2,176 |
| 62Door County, WI | 27 | 62 | 41.4 | 62 | +1.6% | #2,102 of 2,176 |
| 63Sauk County, WI | 25 | 81 | 28.9 | 89 | +1.3% | #2,116 of 2,176 |
| 64Vilas County, WI | 25 | 38 | 34.1 | 72 | +2.9% | #2,118 of 2,176 |
| 65Sawyer County, WI | 23 | 30 | 34.1 | 70 | +4.0% | #2,131 of 2,176 |
| 66Washburn County, WI | 22 | 24 | 31.7 | 76 | +2.8% | #2,141 of 2,176 |
| 67Oneida County, WI | 22 | 61 | 34.9 | 71 | +0.7% | #2,142 of 2,176 |
| Forest County, WI | Not scored | 7 | 17.5 | 134 | +4.4% | |
| Pepin County, WI | Not scored | 10 | 32.8 | 77 | +2.2% | |
| Iron County, WI | Not scored | 5 | 16.1 | 144 | −0.3% | |
| Florence County, WI | Not scored | 3 | 13.7 | 173 | +4.0% | |
| Menominee County, WI | Not scored | 0 | 0.0 | n/a | −1.4% |
Markets with fewer than 5 real estate agents and brokers on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many real estate agents and brokers are in Wisconsin?
Map listings as of September 2026 show 5,408 real estate agents and brokers in Wisconsin. 382 of them (7%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 2,071 businesses with payroll classed as offices of real estate agents and brokers in 2023, up 25.5% from 2019.
How much do households in Wisconsin spend on rent and homeowner costs?
About $35.2B a year, or $14,211 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). For the 5,408 real estate agents and brokers on map listings, housing spending per office is 20% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in. It is estimated from the incomes of the 2,479,480 households in Wisconsin and national spending patterns by income.
How does Wisconsin compare with the U.S. for real estate agents and brokers?
Wisconsin has 21.8 real estate agents and brokers per 10,000 households, 29% below the U.S. rate of 30.6. The index of housing spending per office is 120, where 100 is the U.S. At the U.S. ratio of real estate agents and brokers to household spending, Wisconsin would have about 6,463, against 5,408 on map listings. There is one business with payroll in the industry for every 1,197 households, against one for every 788 across the U.S. The official count rose 25.5% from 2019 to 2023, against +20.1% for the U.S.
Which market in Wisconsin has the highest market score for real estate agents and brokers?
Among 15 scored metro areas in or partly in Wisconsin, the Sheboygan metro area scores highest, at 65 (upper middle). Among 14 scored small-town markets in or partly in Wisconsin, the Menomonie area scores highest, at 67 (upper middle). Among 67 scored counties in Wisconsin, Trempealeau County scores highest, at 72 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wisconsin scores 54 for real estate agents and brokers (upper middle), #18 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wisconsin. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Real estate agents and brokers in other states
All 51 states
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- District of Columbia
- Florida
- Georgia
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for real estate agents and brokers across the U.S. · All business types in Wisconsin
Related business types in Wisconsin
- Real estate6,873 listings
- Property management630 listings
- Mortgage brokers and lenders696 listings
- Home inspectors139 listings
Screening a site or an acquisition in Wisconsin?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.