Real estate · County · Wisconsin
Real estate agents and brokers in Rock County, WI
Competitor counts, household spending and official business counts for real estate agents and brokers in Rock County, WI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 45 out of 100: Lower middle
Ranked #1,317 of 2,176 scored counties
#31 of 67 scored counties in Wisconsin
- Listings
- 121
- 14 chain locations (12%)
- Official establishments
- 61
- +64.9% since 2019
- Household spending a year
- $927.9M
- On rent and homeowner costs · $13,807 a household
- Housing spending per listing (U.S. = 100)
- 141
- 41% above the U.S.
- Listings per 10k households
- 18.0
- 41% below the U.S.
- Population, 2025
- 166,472
- +1.7% since 2020
See the real estate agents and brokers around any address in Rock County
The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rock County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Rock County spend about $927.9M a year on rent and homeowner costs, or $13,807 per household, 17% below the U.S. average. Housing spending per office is 41% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in.
There are 121 real estate agents and brokers on map listings in Rock County as of September 2026. 14 of them (12%) are chain locations, against 4% across the U.S. That is 18.0 per 10,000 households, 41% below the U.S. rate of 30.6.
In 2023, official counts showed 61 businesses with payroll in Rock County classed as offices of real estate agents and brokers, up 64.9% from 2019. That is one for every 1,102 households, against one for every 788 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $3.4M has gone to businesses classed as offices of real estate agents and brokers in Rock County.
Population estimates put the population change in Rock County from 2020 to 2025 at +1.7%, slower than the U.S. (+3.1%). The Groundwork market score for real estate agents and brokers in Rock County is 45 (lower middle), #1,317 of 2,176 scored counties and #31 of 67 scored counties in Wisconsin.
How Rock County compares
The same measures for Wisconsin and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Rock County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 18.0 | 21.8 | 30.6 |
| Housing spending per listing (U.S. = 100) | 141 | 120 | 100 |
| Households per official establishment | 1,102 | 1,197 | 788 |
| Official establishment growth, 2019–2023 | +64.9% | +25.5% | +20.1% |
| Population growth, 2020–2025 | +1.7% | +1.3% | +3.1% |
| Spending per household on rent and homeowner costs | $13,807 | $14,211 | $16,661 |
| Median household income | $75,673 | $77,485 | $80,734 |
| Groundwork market score | 45 | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 37 → 61+64.9% over the period
- Employees, 2023
- 108
- Annual payroll, 2023
- $5.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 12114 chain locations
- Listings at the U.S. rate for this spending
- 170The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $3.4M
SBA-backed loans to businesses classed as offices of real estate agents and brokers in Rock County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Rock County
- Population, 2025 estimate
- 166,472+1.7% since 2020
- Households
- 67,201
- Median age
- 40.7
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 718 sq. mi.
- People per square mile
- 229
- Median household income
- $75,673+30.8% vs. 2015–2019, before inflation
- Average household income
- $91,984
- Median home value
- $231,600
- Jobs located here
- 69,632
- Daytime population
- 154,793Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rock County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.
Or open the report at the center of Rock County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate agents and brokers across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for real estate agents and brokers, numbered among those based in Wisconsin, with Rock County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Trempealeau County, WI | 72 | 7 | 5.6 | 455 | +1.1% | #141 of 2,176 |
| 2Calumet County, WI | 72 | 19 | 8.9 | 305 | +2.9% | #149 of 2,176 |
| 3Pierce County, WI | 71 | 18 | 11.3 | 242 | +3.1% | #178 of 2,176 |
| 4Lafayette County, WI | 66 | 8 | 11.8 | 213 | +5.2% | #328 of 2,176 |
| 5Oconto County, WI | 64 | 15 | 8.9 | 285 | +2.9% | #375 of 2,176 |
| 6Kewaunee County, WI | 64 | 9 | 10.8 | 241 | +1.0% | #381 of 2,176 |
| 7Chippewa County, WI | 64 | 34 | 12.5 | 201 | +1.9% | #387 of 2,176 |
| 8Clark County, WI | 63 | 16 | 12.5 | 197 | +1.2% | #427 of 2,176 |
| 9Dunn County, WI | 63 | 25 | 14.3 | 177 | +1.7% | #434 of 2,176 |
| 10Dodge County, WI | 62 | 44 | 12.3 | 206 | −0.3% | #468 of 2,176 |
| 31Rock County, WI | 45 | 121 | 18.0 | 141 | +1.7% | #1,317 of 2,176 |
Other business types in Rock County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate44
- Real estate agents and brokers45
- Property management47
- Mortgage brokers and lenders66
- Home inspectors
Funeral services
Questions
How many real estate agents and brokers are in Rock County, WI?
As of September 2026, map listings count 121 real estate agents and brokers in Rock County. 14 of them (12%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 61 businesses with payroll classed as offices of real estate agents and brokers in 2023, up 64.9% from 2019.
How much do households in Rock County, WI spend on rent and homeowner costs?
About $927.9M a year, or $13,807 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). For the 121 real estate agents and brokers on map listings, housing spending per office is 41% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in. It is estimated from the incomes of the 67,201 households in Rock County and national spending patterns by income.
How does Rock County, WI compare with the U.S. for real estate agents and brokers?
Rock County has 18.0 real estate agents and brokers per 10,000 households, 41% below the U.S. rate of 30.6. The index of housing spending per office is 141, where 100 is the U.S. At the U.S. ratio of real estate agents and brokers to household spending, Rock County would have about 170, against 121 on map listings. There is one business with payroll in the industry for every 1,102 households, against one for every 788 across the U.S. The official count rose 64.9% from 2019 to 2023, against +20.1% for the U.S.
How fast is Rock County, WI growing?
Population estimates put Rock County at 166,472 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 67,201 households. Median household income in Rock County is $75,673, 6% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rock County scores 45 for real estate agents and brokers (lower middle), #1,317 of 2,176 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rock County. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate agents and brokers · All 56 business types in Rock County
Screening a site or an acquisition in Rock County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rock County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.