Groundwork

Market rankings · Kansas

Real estate agents and brokers in Kansas

Every metro area, small-town market and county in Kansas, ranked by the Groundwork market score for real estate agents and brokers, with competitor counts and household spending for each.

Listings
2,998
178 chain locations (6%)
Official establishments
1,318
+16.4% since 2019
Household spending a year
$16.6B
On rent and homeowner costs
Listings per 10k households
25.5
17% below the U.S.
Housing spending per listing (U.S. = 100)
101
In line with the U.S.
Rank among states
#44 of 51
Market score 35 · Lower middle

A site report maps the real estate agents and brokers on map listings around any address in Kansas by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Kansas has 2,998 real estate agents and brokers on map listings as of September 2026. Of those, 178 are chain locations, or 6%, against 4% across the U.S. That comes to 25.5 for every 10,000 households, 17% below the U.S. rate of 30.6.

Household spending on rent and homeowner costs in Kansas comes to about $16.6B a year: $14,105 per household, 15% below the U.S. average. Housing spending per office is in line with the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in.

In 2023, official counts showed 1,318 businesses with payroll in Kansas classed as offices of real estate agents and brokers, up 16.4% from 2019. That is one for every 891 households, against one for every 788 across the U.S. Across the U.S., the count rose 20.1% over the same years. Since fiscal 2022, 9 SBA-backed loans worth $1.1M have gone to businesses classed as offices of real estate agents and brokers in Kansas.

Among the 50 states and DC, Kansas ranks #44 for real estate agents and brokers, with a Groundwork market score of 35 (lower middle). Of the 7 scored metro areas in or partly in Kansas, the Joplin metro area scores highest (52). Of the 12 scored small-town markets in or partly in Kansas, the Liberal area scores highest (48).

Every market in Kansas for real estate agents and brokers

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in Kansas, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Kansas, ranked for real estate agents and brokers by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
Joplin, MO-KS5214518.2129+3.9%#160 of 387
1Lawrence, KS4510220.2127+1.8%#228 of 387
St. Joseph, MO-KS418818.8128−2.0%#263 of 387
2Topeka, KS3821021.6115+0.1%#297 of 387
Kansas City, MO-KS352,77731.087+3.4%#338 of 387
3Wichita, KS3269627.392+2.4%#358 of 387
4Manhattan, KS2214828.985+1.4%#385 of 387

Small-town markets

Small-town markets reaching Kansas, ranked for real estate agents and brokers by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Liberal, KS4879.6249−3.6%#280 of 533
2Dodge City, KS471916.1154−0.6%#303 of 533
3Ottawa, KS472221.1117+1.1%#308 of 533
4Pittsburg, KS432616.4137+0.1%#353 of 533
5Great Bend, KS391413.5172−2.5%#397 of 533
6McPherson, KS382621.4119−0.4%#418 of 533
7Arkansas City-Winfield, KS372417.9130−0.4%#427 of 533
8Hutchinson, KS363814.8158−0.6%#437 of 533
9Garden City, KS283022.7112−2.1%#512 of 533
10Emporia, KS233020.5113+0.4%#523 of 533
11Hays, KS222923.7101+0.4%#528 of 533
12Salina, KS216626.591−1.4%#530 of 533
Atchison, KSNot scored47.0335−0.9%

Counties

Counties in Kansas, ranked for real estate agents and brokers by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Jefferson County, KS64810.8246−0.2%#379 of 2,176
2Wyandotte County, KS63498.0299+1.0%#410 of 2,176
3Leavenworth County, KS594514.9183+3.2%#596 of 2,176
4Pottawatomie County, KS571414.9183+6.9%#686 of 2,176
5Butler County, KS534818.9140+3.1%#898 of 2,176
6Cherokee County, KS5156.3357−1.0%#971 of 2,176
7Miami County, KS512719.7138+5.9%#997 of 2,176
8Nemaha County, KS50512.4205−2.1%#1,025 of 2,176
9Osage County, KS491117.1145−0.3%#1,095 of 2,176
10Ford County, KS481916.1154−0.6%#1,148 of 2,176
11Jackson County, KS48918.0139+1.5%#1,157 of 2,176
12Harvey County, KS472115.3163−1.2%#1,206 of 2,176
13Franklin County, KS472221.1117+1.1%#1,229 of 2,176
14Seward County, KS4679.6249−3.6%#1,252 of 2,176
15Sumner County, KS461415.6155−0.1%#1,266 of 2,176
16Dickinson County, KS461620.0124+1.4%#1,281 of 2,176
17Crawford County, KS452616.4137+0.1%#1,321 of 2,176
18Bourbon County, KS44813.7172−0.1%#1,363 of 2,176
19Barton County, KS421413.5172−2.5%#1,458 of 2,176
20Cowley County, KS412417.9130−0.4%#1,512 of 2,176
21Douglas County, KS4110220.2127+1.8%#1,514 of 2,176
22McPherson County, KS402621.4119−0.4%#1,582 of 2,176
23Reno County, KS393814.8158−0.6%#1,633 of 2,176
24Marion County, KS37714.7163−1.3%#1,725 of 2,176
25Montgomery County, KS372116.3139−3.9%#1,729 of 2,176
Show all 105 counties
Counties in Kansas, ranked for real estate agents and brokers by Groundwork market score, continued
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
26Neosho County, KS351117.0136−1.7%#1,840 of 2,176
27Johnson County, KS351,11044.569+4.2%#1,869 of 2,176
28Shawnee County, KS3117923.71040.0%#1,996 of 2,176
29Sedgwick County, KS3161329.684+2.6%#2,000 of 2,176
30Finney County, KS303022.7112−2.1%#2,016 of 2,176
31Allen County, KS26918.0131−1.8%#2,104 of 2,176
32Labette County, KS241417.3132−2.4%#2,121 of 2,176
33Lyon County, KS242921.5108+0.5%#2,123 of 2,176
34Ellis County, KS232923.7101+0.4%#2,129 of 2,176
35Saline County, KS206227.587−1.6%#2,159 of 2,176
36Riley County, KS189935.768+0.8%#2,168 of 2,176
37Geary County, KS173524.793−1.2%#2,173 of 2,176
Atchison County, KSNot scored47.0335−0.9%
Marshall County, KSNot scored512.0199−1.7%
Linn County, KSNot scored613.8174+3.7%
Rice County, KSNot scored38.1295−1.2%
Brown County, KSNot scored410.5231−4.0%
Pratt County, KSNot scored1440.459−0.2%
Cloud County, KSNot scored718.3125−2.0%
Wilson County, KSNot scored719.9117−3.3%
Coffey County, KSNot scored38.5296+1.3%
Clay County, KSNot scored719.9123−1.7%
Thomas County, KSNot scored722.3112−2.5%
Anderson County, KSNot scored824.993+2.3%
Doniphan County, KSNot scored311.0228+1.7%
Grant County, KSNot scored416.8161−4.0%
Kingman County, KSNot scored39.5245−5.4%
Wabaunsee County, KSNot scored311.2233+1.8%
Russell County, KSNot scored412.9182−1.4%
Ellsworth County, KSNot scored312.2199−1.7%
Pawnee County, KSNot scored28.4298−4.2%
Greenwood County, KSNot scored311.3206−2.3%
Sherman County, KSNot scored1144.955−2.4%
Ottawa County, KSNot scored416.6151+0.3%
Mitchell County, KSNot scored622.4108−3.2%
Gray County, KSNot scored14.7556+0.1%
Washington County, KSNot scored28.4282−0.2%
Harper County, KSNot scored418.1125−1.8%
Norton County, KSNot scored210.0222−3.0%
Morris County, KSNot scored831.474−0.3%
Stevens County, KSNot scored15.3461−4.9%
Scott County, KSNot scored521.8110−6.3%
Phillips County, KSNot scored313.2175−4.8%
Rooks County, KSNot scored14.7506−4.9%
Republic County, KSNot scored210.0228−0.8%
Barber County, KSNot scored210.9221−2.9%
Stafford County, KSNot scored212.7192−1.3%
Meade County, KSNot scored16.7372−5.1%
Kearny County, KSNot scored17.0368−2.0%
Haskell County, KSNot scored214.3174−4.2%
Smith County, KSNot scored531.7760.0%
Osborne County, KSNot scored212.7185−5.8%
Chautauqua County, KSNot scored322.1104−1.9%
Woodson County, KSNot scored18.0289+0.7%
Rush County, KSNot scored321.6111−3.2%
Lincoln County, KSNot scored17.8298−3.0%
Jewell County, KSNot scored00.0n/a−3.3%
Gove County, KSNot scored00.0n/a−3.0%
Edwards County, KSNot scored00.0n/a−8.6%
Trego County, KSNot scored17.3346−2.5%
Decatur County, KSNot scored322.6100−1.7%
Logan County, KSNot scored18.1314−2.9%
Ness County, KSNot scored18.6293−2.1%
Cheyenne County, KSNot scored18.3282−0.3%
Morton County, KSNot scored220.6118−8.4%
Chase County, KSNot scored18.7269−0.1%
Rawlins County, KSNot scored18.5272−5.3%
Hamilton County, KSNot scored113.2186+0.4%
Elk County, KSNot scored00.0n/a−0.9%
Sheridan County, KSNot scored110.1256−0.8%
Kiowa County, KSNot scored110.5242−1.0%
Graham County, KSNot scored216.8131−1.4%
Wichita County, KSNot scored00.0n/a−5.5%
Stanton County, KSNot scored111.7230−4.5%
Clark County, KSNot scored00.0n/a−3.8%
Comanche County, KSNot scored224.394−0.4%
Hodgeman County, KSNot scored00.0n/a−7.0%
Lane County, KSNot scored00.0n/a−3.8%
Wallace County, KSNot scored00.0n/a−4.7%
Greeley County, KSNot scored00.0n/a−7.4%

Markets with fewer than 5 real estate agents and brokers on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many real estate agents and brokers are in Kansas?

Map listings as of September 2026 show 2,998 real estate agents and brokers in Kansas. 178 of them (6%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 1,318 businesses with payroll classed as offices of real estate agents and brokers in 2023, up 16.4% from 2019.

How much do households in Kansas spend on rent and homeowner costs?

About $16.6B a year, or $14,105 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). For the 2,998 real estate agents and brokers on map listings, housing spending per office is in line with the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in. It is estimated from the incomes of the 1,174,060 households in Kansas and national spending patterns by income.

How does Kansas compare with the U.S. for real estate agents and brokers?

Kansas has 25.5 real estate agents and brokers per 10,000 households, 17% below the U.S. rate of 30.6. The index of housing spending per office is 101, where 100 is the U.S. At the U.S. ratio of real estate agents and brokers to household spending, Kansas would have about 3,037, against 2,998 on map listings. There is one business with payroll in the industry for every 891 households, against one for every 788 across the U.S. The official count rose 16.4% from 2019 to 2023, against +20.1% for the U.S.

Which market in Kansas has the highest market score for real estate agents and brokers?

Among 7 scored metro areas in or partly in Kansas, the Joplin metro area scores highest, at 52 (upper middle). Among 12 scored small-town markets in or partly in Kansas, the Liberal area scores highest, at 48 (lower middle). Among 37 scored counties in Kansas, Jefferson County scores highest, at 64 (upper middle). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Kansas scores 35 for real estate agents and brokers (lower middle), #44 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Kansas. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.