Market rankings · Utah
Real estate agents and brokers in Utah
Markets across Utah ranked by the Groundwork market score for real estate agents and brokers, with competitor counts and household spending for each.
- Listings
- 3,969
- 162 chain locations (4%)
- Official establishments
- 3,171
- +10.9% since 2019
- Household spending a year
- $21.6B
- On rent and homeowner costs
- Listings per 10k households
- 35.3
- 15% above the U.S.
- Housing spending per listing (U.S. = 100)
- 100
- In line with the U.S.
- Rank among states
- #26 of 51
- Market score 50 · Upper middle
A site report maps the real estate agents and brokers on map listings around any address in Utah by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 3,969 real estate agents and brokers in Utah. Of those, 162 are chain locations, or 4%, against 4% across the U.S. That comes to 35.3 for every 10,000 households, 15% above the U.S. rate of 30.6.
At $19,198 per household (15% above the U.S. average), households in Utah spend about $21.6B a year on rent and homeowner costs. Housing spending per office is in line with the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in.
Official counts show 3,171 businesses with payroll classed as offices of real estate agents and brokers in Utah in 2023, up 10.9% from 2019. That is one for every 355 households, against one for every 788 across the U.S. Across the U.S., the count rose 20.1% over the same years. Since fiscal 2022, 34 SBA-backed loans worth $24.1M have gone to businesses classed as offices of real estate agents and brokers in Utah.
Among the 50 states and DC, Utah ranks #26 for real estate agents and brokers, with a Groundwork market score of 50 (upper middle). Of the 5 scored metro areas in or partly in Utah, the Provo-Orem-Lehi metro area scores highest (60). Of the 6 scored small-town markets in or partly in Utah, the Brigham City area scores highest (64).
Every market in Utah for real estate agents and brokers
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Utah, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Provo-Orem-Lehi, UT | 60 | 625 | 30.2 | 119 | +14.5% | #91 of 387 |
| 2Ogden, UT | 58 | 595 | 27.8 | 129 | +5.3% | #104 of 387 |
| 3Logan, UT-ID | 48 | 162 | 32.8 | 100 | +8.8% | #202 of 387 |
| 4Salt Lake City-Murray, UT | 44 | 1,639 | 36.4 | 98 | +3.8% | #246 of 387 |
| 5St. George, UT | 38 | 358 | 51.3 | 64 | +17.4% | #307 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Brigham City, UT-ID | 64 | 40 | 18.6 | 175 | +12.6% | #93 of 533 |
| 2Price, UT | 49 | 15 | 18.5 | 155 | +1.0% | #274 of 533 |
| 3Vernal, UT | 46 | 34 | 28.0 | 112 | +7.3% | #324 of 533 |
| Evanston, WY-UT | 41 | 25 | 28.9 | 111 | +2.0% | #373 of 533 |
| 4Cedar City, UT | 40 | 106 | 52.6 | 59 | +16.4% | #395 of 533 |
| 5Heber, UT | 38 | 307 | 107.3 | 38 | +5.3% | #425 of 533 |
Counties
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Millard County, UT | 82 | 6 | 13.8 | 222 | +7.7% | #16 of 2,176 |
| 2Sanpete County, UT | 74 | 11 | 12.4 | 248 | +10.3% | #109 of 2,176 |
| 3Juab County, UT | 70 | 7 | 18.1 | 190 | +14.8% | #218 of 2,176 |
| 4Duchesne County, UT | 65 | 11 | 16.0 | 202 | +6.3% | #356 of 2,176 |
| 5Tooele County, UT | 65 | 47 | 19.6 | 183 | +19.2% | #363 of 2,176 |
| 6Box Elder County, UT | 64 | 34 | 17.4 | 188 | +12.7% | #391 of 2,176 |
| 7Morgan County, UT | 63 | 8 | 21.1 | 189 | +8.1% | #432 of 2,176 |
| 8Utah County, UT | 52 | 618 | 30.4 | 119 | +14.5% | #957 of 2,176 |
| 9Weber County, UT | 51 | 243 | 25.8 | 132 | +5.8% | #1,001 of 2,176 |
| 10Carbon County, UT | 50 | 15 | 18.5 | 155 | +1.0% | #1,043 of 2,176 |
| 11Davis County, UT | 49 | 344 | 29.7 | 125 | +4.8% | #1,109 of 2,176 |
| 12Sevier County, UT | 49 | 21 | 28.0 | 112 | +5.9% | #1,116 of 2,176 |
| 13Uintah County, UT | 46 | 34 | 28.0 | 112 | +7.3% | #1,287 of 2,176 |
| 14Wasatch County, UT | 44 | 58 | 45.0 | 87 | +9.9% | #1,392 of 2,176 |
| 15Cache County, UT | 43 | 155 | 34.9 | 95 | +8.5% | #1,438 of 2,176 |
| 16Washington County, UT | 40 | 358 | 51.3 | 64 | +17.4% | #1,622 of 2,176 |
| 17Salt Lake County, UT | 39 | 1,592 | 37.3 | 96 | +2.9% | #1,654 of 2,176 |
| 18Iron County, UT | 38 | 106 | 52.6 | 59 | +16.4% | #1,721 of 2,176 |
| 19Summit County, UT | 29 | 249 | 158.3 | 27 | +1.6% | #2,070 of 2,176 |
| San Juan County, UT | Not scored | 2 | 4.4 | 668 | +0.1% | |
| Emery County, UT | Not scored | 0 | 0.0 | n/a | +3.4% | |
| Grand County, UT | Not scored | 18 | 39.5 | 78 | +1.1% | |
| Kane County, UT | Not scored | 17 | 49.2 | 65 | +11.7% | |
| Beaver County, UT | Not scored | 3 | 11.9 | 263 | +3.0% | |
| Garfield County, UT | Not scored | 4 | 19.6 | 153 | +3.0% | |
| Rich County, UT | Not scored | 7 | 75.8 | 42 | +7.4% | |
| Wayne County, UT | Not scored | 1 | 8.7 | 364 | +3.3% | |
| Piute County, UT | Not scored | 0 | 0.0 | n/a | +4.8% | |
| Daggett County, UT | Not scored | 0 | 0.0 | n/a | −1.8% |
Markets with fewer than 5 real estate agents and brokers on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many real estate agents and brokers are in Utah?
There are 3,969 real estate agents and brokers on map listings in Utah as of September 2026. 162 of them (4%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 3,171 businesses with payroll classed as offices of real estate agents and brokers in 2023, up 10.9% from 2019.
How much do households in Utah spend on rent and homeowner costs?
About $21.6B a year, or $19,198 per household. That is 15% above the U.S. average (an index of 115, where 100 is the U.S. average). For the 3,969 real estate agents and brokers on map listings, housing spending per office is in line with the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in. It is estimated from the incomes of the 1,124,822 households in Utah and national spending patterns by income.
How does Utah compare with the U.S. for real estate agents and brokers?
Utah has 35.3 real estate agents and brokers per 10,000 households, 15% above the U.S. rate of 30.6. The index of housing spending per office is 100, where 100 is the U.S. At the national ratio of real estate agents and brokers to household spending, Utah would have about 3,961, against 3,969 on map listings. There is one business with payroll in the industry for every 355 households, against one for every 788 across the U.S. The official count rose 10.9% from 2019 to 2023, against +20.1% for the U.S.
Which market in Utah has the highest market score for real estate agents and brokers?
Among 5 scored metro areas in or partly in Utah, the Provo-Orem-Lehi metro area scores highest, at 60 (upper middle). Among 6 scored small-town markets in or partly in Utah, the Brigham City area scores highest, at 64 (upper middle). Among 19 scored counties in Utah, Millard County scores highest, at 82 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Utah scores 50 for real estate agents and brokers (upper middle), #26 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Utah. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for real estate agents and brokers across the U.S. · All business types in Utah
Related business types in Utah
- Real estate5,617 listings
- Property management469 listings
- Mortgage brokers and lenders1,091 listings
- Home inspectors88 listings
Screening a site or an acquisition in Utah?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.