Market rankings · South Carolina
Real estate agents and brokers in South Carolina
Markets across South Carolina ranked by the Groundwork market score for real estate agents and brokers, with competitor counts and household spending for each.
- Listings
- 7,115
- 283 chain locations (4%)
- Official establishments
- 3,337
- +31.7% since 2019
- Household spending a year
- $31.3B
- On rent and homeowner costs
- Listings per 10k households
- 33.6
- 10% above the U.S.
- Housing spending per listing (U.S. = 100)
- 81
- 19% below the U.S.
- Rank among states
- #45 of 51
- Market score 35 · Lower middle
A site report maps the real estate agents and brokers on map listings around any address in South Carolina by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 7,115 real estate agents and brokers in South Carolina. 283 of them (4%) are chain locations, against 4% across the U.S. That is 33.6 per 10,000 households, 10% above the U.S. rate of 30.6.
At $14,791 per household (11% below the U.S. average), households in South Carolina spend about $31.3B a year on rent and homeowner costs. Housing spending per office is 19% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in.
In 2023, official counts showed 3,337 businesses with payroll in South Carolina classed as offices of real estate agents and brokers, up 31.7% from 2019. That is one for every 635 households, against one for every 788 across the U.S. Across the U.S., the count rose 20.1% over the same years. Since fiscal 2022, 12 SBA-backed loans worth $1.8M have gone to businesses classed as offices of real estate agents and brokers in South Carolina.
Among the 50 states and DC, South Carolina ranks #45 for real estate agents and brokers, with a Groundwork market score of 35 (lower middle). Of the 10 scored metro areas in or partly in South Carolina, the Spartanburg metro area scores highest (60). Of the 6 scored small-town markets in or partly in South Carolina, the Newberry area scores highest (77).
Every market in South Carolina for real estate agents and brokers
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in South Carolina, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Spartanburg, SC | 60 | 298 | 20.8 | 125 | +14.3% | #89 of 387 |
| 2Florence, SC | 58 | 143 | 18.2 | 137 | +0.9% | #102 of 387 |
| 3Sumter, SC | 55 | 75 | 18.3 | 137 | −0.3% | #130 of 387 |
| Augusta-Richmond County, GA-SC | 45 | 689 | 29.7 | 91 | +4.7% | #238 of 387 |
| 4Columbia, SC | 40 | 1,112 | 32.7 | 82 | +6.0% | #285 of 387 |
| Charlotte-Concord-Gastonia, NC-SC | 39 | 3,741 | 34.8 | 85 | +10.1% | #292 of 387 |
| 5Greenville-Anderson-Greer, SC | 39 | 1,260 | 32.8 | 83 | +9.0% | #294 of 387 |
| 6Charleston-North Charleston, SC | 34 | 1,612 | 48.0 | 61 | +10.7% | #350 of 387 |
| 7Hilton Head Island-Bluffton-Port Royal, SC | 32 | 576 | 60.3 | 49 | +12.0% | #363 of 387 |
| 8Myrtle Beach-Conway-North Myrtle Beach, SC | 28 | 972 | 61.2 | 43 | +20.9% | #378 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Newberry, SC | 77 | 9 | 5.9 | 427 | +4.8% | #17 of 533 |
| 2Gaffney, SC | 72 | 17 | 7.7 | 310 | +3.7% | #37 of 533 |
| 3Orangeburg, SC | 58 | 30 | 9.1 | 257 | −0.9% | #152 of 533 |
| 4Greenwood, SC | 49 | 70 | 18.6 | 133 | +1.7% | #278 of 533 |
| 5Seneca, SC | 39 | 93 | 26.9 | 97 | +6.3% | #405 of 533 |
| 6Murrells Inlet, SC | 34 | 127 | 46.8 | 58 | +3.8% | #473 of 533 |
Counties
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Laurens County, SC | 77 | 21 | 7.8 | 316 | +6.2% | #59 of 2,176 |
| 2Newberry County, SC | 76 | 9 | 5.9 | 427 | +4.8% | #66 of 2,176 |
| 3Abbeville County, SC | 75 | 6 | 6.1 | 411 | +2.3% | #78 of 2,176 |
| 4Edgefield County, SC | 71 | 13 | 13.3 | 197 | +16.1% | #185 of 2,176 |
| 5Cherokee County, SC | 70 | 17 | 7.7 | 310 | +3.7% | #204 of 2,176 |
| 6Saluda County, SC | 69 | 6 | 7.8 | 314 | +4.1% | #235 of 2,176 |
| 7Kershaw County, SC | 69 | 39 | 14.5 | 183 | +11.6% | #248 of 2,176 |
| 8Jasper County, SC | 66 | 16 | 12.2 | 213 | +32.2% | #327 of 2,176 |
| 9Chester County, SC | 65 | 6 | 4.6 | 525 | +2.2% | #341 of 2,176 |
| 10Lancaster County, SC | 65 | 63 | 15.7 | 182 | +18.3% | #364 of 2,176 |
| 11Darlington County, SC | 64 | 23 | 9.0 | 270 | +0.1% | #376 of 2,176 |
| 12Union County, SC | 62 | 5 | 4.3 | 529 | −1.4% | #447 of 2,176 |
| 13Orangeburg County, SC | 58 | 30 | 9.1 | 257 | −0.9% | #631 of 2,176 |
| 14Chesterfield County, SC | 58 | 19 | 10.8 | 218 | +3.4% | #635 of 2,176 |
| 15Pickens County, SC | 58 | 81 | 15.5 | 167 | +5.7% | #650 of 2,176 |
| 16Anderson County, SC | 55 | 165 | 19.7 | 134 | +7.7% | #798 of 2,176 |
| 17Clarendon County, SC | 54 | 19 | 15.4 | 156 | +0.7% | #827 of 2,176 |
| 18Spartanburg County, SC | 52 | 293 | 22.3 | 118 | +15.6% | #958 of 2,176 |
| 19Aiken County, SC | 52 | 185 | 26.5 | 102 | +7.3% | #965 of 2,176 |
| 20Berkeley County, SC | 49 | 237 | 25.3 | 113 | +18.7% | #1,115 of 2,176 |
| 21Williamsburg County, SC | 48 | 6 | 4.9 | 466 | −4.0% | #1,128 of 2,176 |
| 22Marion County, SC | 48 | 6 | 4.9 | 439 | −2.9% | #1,129 of 2,176 |
| 23Dillon County, SC | 48 | 7 | 6.5 | 357 | −2.9% | #1,130 of 2,176 |
| 24Sumter County, SC | 48 | 75 | 18.3 | 137 | −0.3% | #1,159 of 2,176 |
| 25Fairfield County, SC | 47 | 9 | 10.1 | 240 | −2.6% | #1,192 of 2,176 |
Show all 46 counties
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Florence County, SC | 45 | 120 | 22.7 | 112 | +1.2% | #1,331 of 2,176 |
| 27York County, SC | 43 | 341 | 30.0 | 100 | +8.1% | #1,434 of 2,176 |
| 28Dorchester County, SC | 43 | 194 | 30.7 | 92 | +10.1% | #1,439 of 2,176 |
| 29Marlboro County, SC | 42 | 8 | 8.2 | 263 | −3.8% | #1,451 of 2,176 |
| 30Colleton County, SC | 41 | 29 | 17.7 | 138 | +2.2% | #1,509 of 2,176 |
| 31Greenwood County, SC | 41 | 64 | 23.0 | 107 | +1.5% | #1,525 of 2,176 |
| 32Lexington County, SC | 41 | 454 | 37.2 | 75 | +7.7% | #1,549 of 2,176 |
| 33Oconee County, SC | 38 | 93 | 26.9 | 97 | +6.3% | #1,692 of 2,176 |
| 34Richland County, SC | 36 | 602 | 35.8 | 75 | +4.6% | #1,825 of 2,176 |
| 35Greenville County, SC | 36 | 993 | 45.0 | 63 | +10.6% | #1,830 of 2,176 |
| 36Beaufort County, SC | 34 | 560 | 68.0 | 44 | +8.9% | #1,923 of 2,176 |
| 37Charleston County, SC | 33 | 1,181 | 66.0 | 46 | +6.4% | #1,953 of 2,176 |
| 38Horry County, SC | 32 | 972 | 61.2 | 43 | +20.9% | #1,988 of 2,176 |
| 39Georgetown County, SC | 29 | 127 | 46.8 | 58 | +3.8% | #2,065 of 2,176 |
| Barnwell County, SC | Not scored | 3 | 3.7 | 638 | +0.4% | |
| Hampton County, SC | Not scored | 4 | 5.5 | 411 | −1.9% | |
| Lee County, SC | Not scored | 3 | 4.7 | 468 | −5.0% | |
| Calhoun County, SC | Not scored | 2 | 3.2 | 776 | +0.6% | |
| Bamberg County, SC | Not scored | 1 | 2.2 | 1,040 | −3.5% | |
| McCormick County, SC | Not scored | 7 | 16.7 | 145 | +7.3% | |
| Allendale County, SC | Not scored | 1 | 3.1 | 705 | −7.4% |
Markets with fewer than 5 real estate agents and brokers on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many real estate agents and brokers are in South Carolina?
There are 7,115 real estate agents and brokers on map listings in South Carolina as of September 2026. 283 of them (4%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 3,337 businesses with payroll classed as offices of real estate agents and brokers in 2023, up 31.7% from 2019.
How much do households in South Carolina spend on rent and homeowner costs?
About $31.3B a year, or $14,791 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). For the 7,115 real estate agents and brokers on map listings, housing spending per office is 19% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in. It is estimated from the incomes of the 2,117,989 households in South Carolina and national spending patterns by income.
How does South Carolina compare with the U.S. for real estate agents and brokers?
South Carolina has 33.6 real estate agents and brokers per 10,000 households, 10% above the U.S. rate of 30.6. The index of housing spending per office is 81, where 100 is the U.S. At the national ratio of real estate agents and brokers to household spending, South Carolina would have about 5,746, against 7,115 on map listings. There is one business with payroll in the industry for every 635 households, against one for every 788 across the U.S. The official count rose 31.7% from 2019 to 2023, against +20.1% for the U.S.
Which market in South Carolina has the highest market score for real estate agents and brokers?
Among 10 scored metro areas in or partly in South Carolina, the Spartanburg metro area scores highest, at 60 (upper middle). Among 6 scored small-town markets in or partly in South Carolina, the Newberry area scores highest, at 77 (high). Among 39 scored counties in South Carolina, Laurens County scores highest, at 77 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. South Carolina scores 35 for real estate agents and brokers (lower middle), #45 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in South Carolina. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for real estate agents and brokers across the U.S. · All business types in South Carolina
Related business types in South Carolina
- Real estate9,045 listings
- Property management765 listings
- Mortgage brokers and lenders1,031 listings
- Home inspectors134 listings
Screening a site or an acquisition in South Carolina?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.