Market rankings · Wisconsin
Home inspectors in Wisconsin
Markets across Wisconsin ranked by the Groundwork market score for home inspectors, with competitor counts and household spending for each.
- Listings
- 139
- 6 chain locations (4%)
- Official establishments
- 115
- +3.6% since 2019
- Household spending a year
- $35.2B
- On rent and homeowner costs
- Listings per 10k households
- 0.6
- In line with the U.S.
- Housing spending per listing (U.S. = 100)
- 97
- 3% below the U.S.
- Rank among states
- #37 of 50
- Market score 39 · Lower middle
A site report maps the home inspectors on map listings around any address in Wisconsin by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 139 home inspectors in Wisconsin. 6 of them (4%) are chain locations, against 3% across the U.S. Per 10,000 households, that is 0.6, in line with the U.S. rate of 0.6.
At $14,211 per household (15% below the U.S. average), households in Wisconsin spend about $35.2B a year on rent and homeowner costs. Housing spending per business is 3% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money home inspectors take in.
Official counts show 115 businesses with payroll classed as building inspection services in Wisconsin in 2023, up 3.6% from 2019. That is one for every 21,561 households, against one for every 17,237 across the U.S. Across the U.S., the count rose 6.5% over the same years. Since fiscal 2022, 1 SBA-backed loan worth $99K has gone to businesses classed as building inspection services in Wisconsin.
Among 50 states, Wisconsin ranks #37 for home inspectors, with a Groundwork market score of 39 (lower middle). Of the 10 scored metro areas in or partly in Wisconsin, the Madison metro area scores highest (65). Among 6 scored counties, Dane County scores highest (63).
Every market in Wisconsin for home inspectors
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Wisconsin, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Madison, WI | 65 | 18 | 0.6 | 97 | +4.1% | #44 of 243 |
| 2Appleton, WI | 58 | 6 | 0.6 | 93 | +2.7% | #75 of 243 |
| 3Green Bay, WI | 56 | 6 | 0.4 | 123 | +2.5% | #82 of 243 |
| Duluth, MN-WI | 55 | 6 | 0.5 | 104 | +0.2% | #92 of 243 |
| Minneapolis-St. Paul-Bloomington, MN-WI | 49 | 102 | 0.7 | 88 | +2.6% | #130 of 243 |
| 4Milwaukee-Waukesha, WI | 46 | 36 | 0.5 | 100 | 0.0% | #143 of 243 |
| 5Oshkosh-Neenah, WI | 32 | 6 | 0.8 | 64 | +1.4% | #204 of 243 |
| 6La Crosse-Onalaska, WI-MN | 30 | 5 | 0.7 | 76 | +0.4% | #213 of 243 |
| 7Sheboygan, WI | 23 | 5 | 1.0 | 53 | 0.0% | #235 of 243 |
| 8Racine-Mount Pleasant, WI | 22 | 8 | 1.0 | 54 | +0.4% | #237 of 243 |
| Eau Claire, WI | Not scored | 3 | 0.4 | 127 | +2.6% | |
| Kenosha, WI | Not scored | 2 | 0.3 | 190 | −0.4% | |
| Janesville-Beloit, WI | Not scored | 2 | 0.3 | 177 | +1.7% | |
| Wausau, WI | Not scored | 4 | 0.7 | 78 | +1.0% | |
| Fond du Lac, WI | Not scored | 2 | 0.5 | 114 | +0.5% |
Small-town markets
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Whitewater-Elkhorn, WI | Not scored | 3 | 0.7 | 80 | +0.8% | |
| Beaver Dam, WI | Not scored | 1 | 0.3 | 188 | −0.3% | |
| Watertown-Fort Atkinson, WI | Not scored | 2 | 0.6 | 94 | +0.3% | |
| Manitowoc, WI | Not scored | 2 | 0.6 | 90 | +0.4% | |
| Wisconsin Rapids-Marshfield, WI | Not scored | 4 | 1.2 | 41 | −0.2% | |
| Stevens Point-Plover, WI | Not scored | 1 | 0.3 | 158 | +2.2% | |
| Baraboo, WI | Not scored | 2 | 0.7 | 75 | +1.3% | |
| Marinette, WI-MI | Not scored | 2 | 0.7 | 72 | +0.3% | |
| Platteville, WI | Not scored | 2 | 1.0 | 51 | +0.9% | |
| Rice Lake, WI | Not scored | 4 | 2.0 | 25 | −0.5% | |
| Sparta, WI | Not scored | 0 | 0.0 | n/a | +0.6% | |
| Menomonie, WI | Not scored | 0 | 0.0 | n/a | +1.7% | |
| Shawano, WI | Not scored | 1 | 0.5 | 94 | +1.4% | |
| Iron Mountain, MI-WI | Not scored | 1 | 0.7 | 70 | +0.4% |
Counties
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Dane County, WI | 63 | 16 | 0.6 | 91 | +4.9% | #103 of 415 |
| 2Milwaukee County, WI | 56 | 14 | 0.4 | 143 | −1.5% | #146 of 415 |
| 3Winnebago County, WI | 37 | 6 | 0.8 | 64 | +1.4% | #315 of 415 |
| 4Waukesha County, WI | 33 | 19 | 1.1 | 55 | +2.4% | #335 of 415 |
| 5Sheboygan County, WI | 28 | 5 | 1.0 | 53 | 0.0% | #371 of 415 |
| 6Racine County, WI | 27 | 8 | 1.0 | 54 | +0.4% | #376 of 415 |
| Brown County, WI | Not scored | 3 | 0.3 | 201 | +2.6% | |
| Outagamie County, WI | Not scored | 4 | 0.5 | 110 | +2.6% | |
| Kenosha County, WI | Not scored | 2 | 0.3 | 190 | −0.4% | |
| Rock County, WI | Not scored | 2 | 0.3 | 177 | +1.7% | |
| Marathon County, WI | Not scored | 4 | 0.7 | 78 | +1.0% | |
| Washington County, WI | Not scored | 2 | 0.4 | 166 | +1.8% | |
| La Crosse County, WI | Not scored | 4 | 0.8 | 68 | +0.3% | |
| Eau Claire County, WI | Not scored | 3 | 0.7 | 80 | +3.0% | |
| Walworth County, WI | Not scored | 3 | 0.7 | 80 | +0.8% | |
| Fond du Lac County, WI | Not scored | 2 | 0.5 | 114 | +0.5% | |
| St. Croix County, WI | Not scored | 3 | 0.8 | 76 | +4.7% | |
| Ozaukee County, WI | Not scored | 1 | 0.3 | 233 | +3.0% | |
| Dodge County, WI | Not scored | 1 | 0.3 | 188 | −0.3% | |
| Jefferson County, WI | Not scored | 2 | 0.6 | 94 | +0.3% | |
| Manitowoc County, WI | Not scored | 2 | 0.6 | 90 | +0.4% | |
| Wood County, WI | Not scored | 4 | 1.2 | 41 | −0.2% | |
| Portage County, WI | Not scored | 1 | 0.3 | 158 | +2.2% | |
| Chippewa County, WI | Not scored | 0 | 0.0 | n/a | +1.9% | |
| Sauk County, WI | Not scored | 2 | 0.7 | 75 | +1.3% |
Show all 72 counties
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Columbia County, WI | Not scored | 1 | 0.4 | 134 | −0.7% | |
| Calumet County, WI | Not scored | 2 | 0.9 | 60 | +2.9% | |
| Grant County, WI | Not scored | 2 | 1.0 | 51 | +0.9% | |
| Waupaca County, WI | Not scored | 0 | 0.0 | n/a | −0.6% | |
| Barron County, WI | Not scored | 4 | 2.0 | 25 | −0.5% | |
| Monroe County, WI | Not scored | 0 | 0.0 | n/a | +0.6% | |
| Polk County, WI | Not scored | 1 | 0.5 | 104 | +1.7% | |
| Dunn County, WI | Not scored | 0 | 0.0 | n/a | +1.7% | |
| Douglas County, WI | Not scored | 1 | 0.5 | 99 | −0.8% | |
| Pierce County, WI | Not scored | 0 | 0.0 | n/a | +3.1% | |
| Marinette County, WI | Not scored | 0 | 0.0 | n/a | +1.6% | |
| Shawano County, WI | Not scored | 1 | 0.6 | 87 | +1.7% | |
| Oconto County, WI | Not scored | 3 | 1.8 | 30 | +2.9% | |
| Oneida County, WI | Not scored | 1 | 0.6 | 90 | +0.7% | |
| Green County, WI | Not scored | 0 | 0.0 | n/a | +0.5% | |
| Clark County, WI | Not scored | 0 | 0.0 | n/a | +1.2% | |
| Vernon County, WI | Not scored | 0 | 0.0 | n/a | +2.4% | |
| Trempealeau County, WI | Not scored | 0 | 0.0 | n/a | +1.1% | |
| Door County, WI | Not scored | 1 | 0.7 | 80 | +1.6% | |
| Lincoln County, WI | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Juneau County, WI | Not scored | 0 | 0.0 | n/a | −0.5% | |
| Waushara County, WI | Not scored | 2 | 1.9 | 27 | +2.8% | |
| Iowa County, WI | Not scored | 1 | 1.0 | 56 | +1.0% | |
| Vilas County, WI | Not scored | 1 | 0.9 | 57 | +2.9% | |
| Adams County, WI | Not scored | 0 | 0.0 | n/a | +5.2% | |
| Jackson County, WI | Not scored | 0 | 0.0 | n/a | −0.5% | |
| Kewaunee County, WI | Not scored | 0 | 0.0 | n/a | +1.0% | |
| Taylor County, WI | Not scored | 1 | 1.2 | 41 | +0.9% | |
| Langlade County, WI | Not scored | 1 | 1.1 | 43 | +0.4% | |
| Green Lake County, WI | Not scored | 0 | 0.0 | n/a | +1.5% | |
| Sawyer County, WI | Not scored | 0 | 0.0 | n/a | +4.0% | |
| Richland County, WI | Not scored | 0 | 0.0 | n/a | −1.4% | |
| Lafayette County, WI | Not scored | 0 | 0.0 | n/a | +5.2% | |
| Burnett County, WI | Not scored | 0 | 0.0 | n/a | +3.9% | |
| Washburn County, WI | Not scored | 1 | 1.3 | 38 | +2.8% | |
| Bayfield County, WI | Not scored | 0 | 0.0 | n/a | +3.4% | |
| Ashland County, WI | Not scored | 2 | 2.9 | 17 | +1.1% | |
| Crawford County, WI | Not scored | 0 | 0.0 | n/a | −1.1% | |
| Marquette County, WI | Not scored | 0 | 0.0 | n/a | +2.1% | |
| Rusk County, WI | Not scored | 0 | 0.0 | n/a | −0.2% | |
| Price County, WI | Not scored | 0 | 0.0 | n/a | −0.3% | |
| Buffalo County, WI | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Forest County, WI | Not scored | 0 | 0.0 | n/a | +4.4% | |
| Pepin County, WI | Not scored | 0 | 0.0 | n/a | +2.2% | |
| Iron County, WI | Not scored | 0 | 0.0 | n/a | −0.3% | |
| Florence County, WI | Not scored | 0 | 0.0 | n/a | +4.0% | |
| Menominee County, WI | Not scored | 0 | 0.0 | n/a | −1.4% |
Markets with fewer than 5 home inspectors on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many home inspectors are in Wisconsin?
There are 139 home inspectors on map listings in Wisconsin as of September 2026. 6 of them (4%) are chain locations. The listings count home inspectors. Official counts show 115 businesses with payroll classed as building inspection services in 2023, up 3.6% from 2019.
How much do households in Wisconsin spend on rent and homeowner costs?
About $35.2B a year, or $14,211 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). For the 139 home inspectors on map listings, housing spending per business is 3% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money home inspectors take in. It is estimated from the incomes of the 2,479,480 households in Wisconsin and national spending patterns by income.
How does Wisconsin compare with the U.S. for home inspectors?
Wisconsin has 0.6 home inspectors per 10,000 households, in line with the U.S. rate of 0.6. The index of housing spending per business is 97, where 100 is the U.S. At the national ratio of home inspectors to household spending, Wisconsin would have about 134, against 139 on map listings. There is one business with payroll in the industry for every 21,561 households, against one for every 17,237 across the U.S. The official count rose 3.6% from 2019 to 2023, against +6.5% for the U.S.
Which market in Wisconsin has the highest market score for home inspectors?
Among 10 scored metro areas in or partly in Wisconsin, the Madison metro area scores highest, at 65 (upper middle). Among 6 scored counties in Wisconsin, Dane County scores highest, at 63 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wisconsin scores 39 for home inspectors (lower middle), #37 of 50 scored states.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wisconsin. It maps the home inspectors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Home inspectors in other states
All 51 states
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- District of Columbia
- Florida
- Georgia
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for home inspectors across the U.S. · All business types in Wisconsin
Related business types in Wisconsin
- Real estate6,873 listings
- Real estate agents and brokers5,408 listings
- Property management630 listings
- Mortgage brokers and lenders696 listings
Screening a site or an acquisition in Wisconsin?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.