Real estate · County · Wisconsin
Real estate agents and brokers in Oneida County, WI
The real estate agents and brokers in Oneida County, WI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 22 out of 100: Low
Ranked #2,142 of 2,176 scored counties
#67 of 67 scored counties in Wisconsin
- Listings
- 61
- 5 chain locations (8%)
- Official establishments
- 25
- −3.8% since 2019
- Household spending a year
- $236.1M
- On rent and homeowner costs · $13,497 a household
- Housing spending per listing (U.S. = 100)
- 71
- 29% below the U.S.
- Listings per 10k households
- 34.9
- 14% above the U.S.
- Population, 2025
- 38,131
- +0.7% since 2020
See the real estate agents and brokers around any address in Oneida County
The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Oneida County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For real estate agents and brokers, Oneida County has a Groundwork market score of 22 (low): #2,142 of 2,176 scored counties and #67 of 67 scored counties in Wisconsin. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 61 real estate agents and brokers in Oneida County. Chain locations make up 8% of them, against 4% across the U.S. That is 34.9 per 10,000 households, 14% above the U.S. rate of 30.6.
At $13,497 per household (19% below the U.S. average), households in Oneida County spend about $236.1M a year on rent and homeowner costs. Housing spending per office is 29% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in.
In 2023, official counts showed 25 businesses with payroll in Oneida County classed as offices of real estate agents and brokers, down 3.8% from 2019. That is one for every 700 households, against one for every 788 across the U.S. Population estimates put the population change in Oneida County from 2020 to 2025 at +0.7%, slower than the U.S. (+3.1%).
How Oneida County compares
The same measures for Wisconsin and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Oneida County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 34.9 | 21.8 | 30.6 |
| Housing spending per listing (U.S. = 100) | 71 | 120 | 100 |
| Households per official establishment | 700 | 1,197 | 788 |
| Official establishment growth, 2019–2023 | −3.8% | +25.5% | +20.1% |
| Population growth, 2020–2025 | +0.7% | +1.3% | +3.1% |
| Spending per household on rent and homeowner costs | $13,497 | $14,211 | $16,661 |
| Median household income | $69,371 | $77,485 | $80,734 |
| Groundwork market score | 22 | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 26 → 25−3.8% over the period
- Employees, 2023
- 57
- Annual payroll, 2023
- $2.6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 615 chain locations
- Listings at the U.S. rate for this spending
- 43The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of real estate agents and brokers in Oneida County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Oneida County
- Population, 2025 estimate
- 38,131+0.7% since 2020
- Households
- 17,493
- Median age
- 51.4
- Homes lived in by their owners
- 82%
- Vehicles per household
- 1.9
- Land area
- 1,114 sq. mi.
- People per square mile
- 34
- Median household income
- $69,371+22.0% vs. 2015–2019, before inflation
- Average household income
- $91,420
- Median home value
- $238,400
- Jobs located here
- 15,222
- Daytime population
- 35,656Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Oneida County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.
Or open the report at the center of Oneida County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate agents and brokers across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for real estate agents and brokers, numbered among those based in Wisconsin, with Oneida County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Trempealeau County, WI | 72 | 7 | 5.6 | 455 | +1.1% | #141 of 2,176 |
| 2Calumet County, WI | 72 | 19 | 8.9 | 305 | +2.9% | #149 of 2,176 |
| 3Pierce County, WI | 71 | 18 | 11.3 | 242 | +3.1% | #178 of 2,176 |
| 4Lafayette County, WI | 66 | 8 | 11.8 | 213 | +5.2% | #328 of 2,176 |
| 5Oconto County, WI | 64 | 15 | 8.9 | 285 | +2.9% | #375 of 2,176 |
| 6Kewaunee County, WI | 64 | 9 | 10.8 | 241 | +1.0% | #381 of 2,176 |
| 7Chippewa County, WI | 64 | 34 | 12.5 | 201 | +1.9% | #387 of 2,176 |
| 8Clark County, WI | 63 | 16 | 12.5 | 197 | +1.2% | #427 of 2,176 |
| 9Dunn County, WI | 63 | 25 | 14.3 | 177 | +1.7% | #434 of 2,176 |
| 10Dodge County, WI | 62 | 44 | 12.3 | 206 | −0.3% | #468 of 2,176 |
| 67Oneida County, WI | 22 | 61 | 34.9 | 71 | +0.7% | #2,142 of 2,176 |
Other business types in Oneida County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate23
- Real estate agents and brokers22
- Property management33
- Mortgage brokers and lenders
- Home inspectors
Funeral services
Questions
How many real estate agents and brokers are in Oneida County, WI?
There are 61 real estate agents and brokers on map listings in Oneida County as of September 2026. 5 of them (8%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 25 businesses with payroll classed as offices of real estate agents and brokers in 2023, down 3.8% from 2019.
How much do households in Oneida County, WI spend on rent and homeowner costs?
About $236.1M a year, or $13,497 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). For the 61 real estate agents and brokers on map listings, housing spending per office is 29% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in. It is estimated from the incomes of the 17,493 households in Oneida County and national spending patterns by income.
How does Oneida County, WI compare with the U.S. for real estate agents and brokers?
Oneida County has 34.9 real estate agents and brokers per 10,000 households, 14% above the U.S. rate of 30.6. The index of housing spending per office is 71, where 100 is the U.S. At the national ratio of real estate agents and brokers to household spending, Oneida County would have about 43, against 61 on map listings. There is one business with payroll in the industry for every 700 households, against one for every 788 across the U.S. The official count fell 3.8% from 2019 to 2023, against +20.1% for the U.S.
How fast is Oneida County, WI growing?
Population estimates put Oneida County at 38,131 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 17,493 households. The median household income in Oneida County is $69,371 a year, 14% below the U.S. median of $80,734. That rose 22.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Oneida County scores 22 for real estate agents and brokers (low), #2,142 of 2,176 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Oneida County. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate agents and brokers · All 56 business types in Oneida County
Screening a site or an acquisition in Oneida County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Oneida County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.