Groundwork

Market rankings · Missouri

Real estate agents and brokers in Missouri

Markets across Missouri ranked by the Groundwork market score for real estate agents and brokers, with competitor counts and household spending for each.

Listings
6,430
272 chain locations (4%)
Official establishments
2,550
+23.6% since 2019
Household spending a year
$34.6B
On rent and homeowner costs
Listings per 10k households
25.6
16% below the U.S.
Housing spending per listing (U.S. = 100)
99
In line with the U.S.
Rank among states
#43 of 51
Market score 36 · Lower middle

A site report maps the real estate agents and brokers on map listings around any address in Missouri by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 6,430 real estate agents and brokers in Missouri. Chain locations make up 4% of them, against 4% across the U.S. That comes to 25.6 for every 10,000 households, 16% below the U.S. rate of 30.6.

Household spending on rent and homeowner costs in Missouri comes to about $34.6B a year: $13,809 per household, 17% below the U.S. average. Housing spending per office is in line with the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in.

In 2023, official counts showed 2,550 businesses with payroll in Missouri classed as offices of real estate agents and brokers, up 23.6% from 2019. That is one for every 984 households, against one for every 788 across the U.S. Across the U.S., the count rose 20.1% over the same years. Since fiscal 2022, 15 SBA-backed loans worth $3.8M have gone to businesses classed as offices of real estate agents and brokers in Missouri.

Among the 50 states and DC, Missouri ranks #43 for real estate agents and brokers, with a Groundwork market score of 36 (lower middle). Of the 8 scored metro areas in or partly in Missouri, the Jefferson City metro area scores highest (57). Of the 18 scored small-town markets in or partly in Missouri, the Kennett area scores highest (54).

Every market in Missouri for real estate agents and brokers

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in Missouri, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Missouri, ranked for real estate agents and brokers by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Jefferson City, MO5710117.2146+2.2%#113 of 387
2Joplin, MO-KS5214518.2129+3.9%#160 of 387
3Cape Girardeau, MO-IL497218.8129+1.7%#186 of 387
4St. Joseph, MO-KS418818.8128−2.0%#263 of 387
5St. Louis, MO-IL402,85724.6109−0.2%#279 of 387
6Kansas City, MO-KS352,77731.087+3.4%#338 of 387
7Columbia, MO3423727.493+3.9%#345 of 387
8Springfield, MO2961831.178+5.1%#374 of 387

Small-town markets

Small-town markets reaching Missouri, ranked for real estate agents and brokers by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Kennett, MO5498.0273−4.8%#197 of 533
2Sikeston, MO492814.1164−0.3%#271 of 533
3Warrensburg, MO434019.0128+4.9%#354 of 533
4Moberly, MO411213.0175+0.2%#363 of 533
5Kirksville, MO411514.4163+1.9%#365 of 533
6Sedalia, MO414224.794+2.9%#375 of 533
7Farmington, MO395321.4108+2.1%#404 of 533
8Hannibal, MO372818.3128+0.4%#429 of 533
9Poplar Bluff, MO373319.9111−0.4%#432 of 533
10Rolla, MO363117.9131+1.6%#442 of 533
11Marshall, MO361619.9116−0.3%#446 of 533
12Fort Leonard Wood, MO343319.6122+0.8%#468 of 533
13Lebanon, MO333826.185+2.5%#479 of 533
Quincy, IL-MO325818.6129−2.0%#488 of 533
14Maryville, MO281315.4150−4.0%#511 of 533
15Mexico, MO261617.4132−1.0%#518 of 533
16West Plains, MO235232.668+2.5%#525 of 533
17Branson, MO1614362.837+1.7%#533 of 533

Counties

Counties in Missouri, ranked for real estate agents and brokers by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Andrew County, MO6657.2356+0.7%#316 of 2,176
2McDonald County, MO6255.8385+3.1%#448 of 2,176
3Callaway County, MO592213.3186+3.2%#595 of 2,176
4Jefferson County, MO5912814.5181+2.7%#597 of 2,176
5Lincoln County, MO595122.4118+11.4%#622 of 2,176
6Pike County, MO5869.3248+3.1%#633 of 2,176
7Dallas County, MO58710.3214+5.2%#638 of 2,176
8Washington County, MO5766.7336+1.6%#666 of 2,176
9Benton County, MO5678.2270+5.7%#721 of 2,176
10Lawrence County, MO562114.4162+3.7%#745 of 2,176
11Warren County, MO562618.8140+9.2%#755 of 2,176
12Dunklin County, MO5598.0273−4.8%#771 of 2,176
13Ray County, MO551112.1207+1.1%#776 of 2,176
14Newton County, MO552913.1186+6.1%#780 of 2,176
15Christian County, MO555615.9165+8.3%#785 of 2,176
16Stoddard County, MO521412.1189−1.3%#924 of 2,176
17Montgomery County, MO52612.9182+2.6%#928 of 2,176
18Lafayette County, MO521915.1171+1.4%#931 of 2,176
19Texas County, MO521212.6170+6.9%#932 of 2,176
20Moniteau County, MO50814.0170+1.4%#1,035 of 2,176
21Franklin County, MO507417.2147+3.1%#1,048 of 2,176
22Douglas County, MO49510.7204+6.4%#1,079 of 2,176
23Scott County, MO492315.0157−0.1%#1,086 of 2,176
24Cooper County, MO491016.0150+3.0%#1,090 of 2,176
25Webster County, MO492417.2143+10.4%#1,097 of 2,176
Show all 115 counties
Counties in Missouri, ranked for real estate agents and brokers by Groundwork market score, continued
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
26Macon County, MO4869.9232−0.1%#1,133 of 2,176
27Livingston County, MO48712.5193+1.1%#1,138 of 2,176
28Gasconade County, MO48914.8160+0.1%#1,145 of 2,176
29Cass County, MO4810524.3112+7.1%#1,175 of 2,176
30Johnson County, MO474019.0128+4.9%#1,225 of 2,176
31St. Charles County, MO4741025.4116+4.9%#1,231 of 2,176
32Howard County, MO44513.9173+0.3%#1,362 of 2,176
33Polk County, MO432419.9118+6.3%#1,419 of 2,176
34Randolph County, MO421213.0175+0.2%#1,457 of 2,176
35Vernon County, MO421316.8132+1.5%#1,465 of 2,176
36Pettis County, MO424224.794+2.9%#1,486 of 2,176
37Pemiscot County, MO4157.9268−7.2%#1,499 of 2,176
38St. Francois County, MO415321.4108+2.1%#1,524 of 2,176
39Cole County, MO407122.8113+1.7%#1,584 of 2,176
40Cape Girardeau County, MO407121.9112+2.7%#1,585 of 2,176
41Butler County, MO403319.9111−0.4%#1,589 of 2,176
42Mississippi County, MO39511.2194−1.1%#1,629 of 2,176
43Phelps County, MO393117.9131+1.6%#1,639 of 2,176
44Saline County, MO391619.9116−0.3%#1,646 of 2,176
45Platte County, MO3915435.182+6.7%#1,661 of 2,176
46Perry County, MO381519.9122+0.6%#1,685 of 2,176
47Cedar County, MO381526.085+4.8%#1,701 of 2,176
48Linn County, MO37816.7145−0.3%#1,727 of 2,176
49Pulaski County, MO373319.6122+0.8%#1,734 of 2,176
50Adair County, MO361516.4143+1.6%#1,781 of 2,176
51Crawford County, MO361717.7130−0.4%#1,785 of 2,176
52Dent County, MO361017.8126+1.3%#1,786 of 2,176
53Jasper County, MO3611122.4104+3.7%#1,803 of 2,176
54Wright County, MO361926.482+8.0%#1,819 of 2,176
55Barry County, MO353022.5105+4.8%#1,850 of 2,176
56Laclede County, MO353826.185+2.5%#1,862 of 2,176
57Nodaway County, MO341315.4150−4.0%#1,885 of 2,176
58Boone County, MO3422229.089+4.2%#1,905 of 2,176
59Clay County, MO3435935.177+4.3%#1,912 of 2,176
60Clinton County, MO322125.299+2.1%#1,965 of 2,176
61Ripley County, MO31615.0137+0.4%#1,989 of 2,176
62St. Louis city, MO3125717.7133−7.4%#1,990 of 2,176
63Marion County, MO312421.2110+0.2%#1,994 of 2,176
64Morgan County, MO313337.961+6.8%#2,006 of 2,176
65Barton County, MO30818.0123+1.5%#2,014 of 2,176
66Jackson County, MO3086528.289+2.1%#2,023 of 2,176
67Madison County, MO281021.4108+1.9%#2,075 of 2,176
68Stone County, MO284432.573+4.1%#2,080 of 2,176
69Audrain County, MO271617.4132−1.0%#2,089 of 2,176
70Buchanan County, MO277221.5110−1.1%#2,090 of 2,176
71St. Louis County, MO271,41734.281−1.2%#2,095 of 2,176
72Howell County, MO235232.668+2.5%#2,133 of 2,176
73Greene County, MO2350738.762+3.3%#2,135 of 2,176
74Henry County, MO222527.184+3.2%#2,140 of 2,176
75DeKalb County, MO20821.4114−15.6%#2,158 of 2,176
76Camden County, MO208446.953+2.9%#2,163 of 2,176
77Miller County, MO16115116.720+4.2%#2,175 of 2,176
78Taney County, MO1214362.837+1.7%#2,176 of 2,176
Ste. Genevieve County, MONot scored45.6444+1.1%
Bates County, MONot scored46.5360+2.9%
New Madrid County, MONot scored34.5502−7.6%
Osage County, MONot scored00.0n/a+2.7%
Wayne County, MONot scored48.7244−1.4%
Bollinger County, MONot scored12.5893+0.9%
Ralls County, MONot scored410.1239+0.9%
Lewis County, MONot scored39.4248−1.6%
Grundy County, MONot scored512.8174−0.2%
St. Clair County, MONot scored24.9453+6.7%
Iron County, MONot scored410.4212−2.0%
Caldwell County, MONot scored25.3445+2.1%
Ozark County, MONot scored821.6100+7.7%
Monroe County, MONot scored720.2113+3.1%
Oregon County, MONot scored720.7102+1.2%
Hickory County, MONot scored822.292+8.9%
Daviess County, MONot scored929.881+1.5%
Maries County, MONot scored38.8268−0.7%
Carroll County, MONot scored25.7411−0.6%
Harrison County, MONot scored39.4238+1.5%
Dade County, MONot scored26.5340+2.9%
Chariton County, MONot scored27.5330−0.1%
Shannon County, MONot scored26.9314+3.6%
Clark County, MONot scored28.3274−2.8%
Gentry County, MONot scored14.1546+4.2%
Reynolds County, MONot scored00.0n/a−1.4%
Shelby County, MONot scored312.5179−3.6%
Sullivan County, MONot scored29.8232−4.1%
Carter County, MONot scored29.8219+4.2%
Atchison County, MONot scored521.9105−2.5%
Scotland County, MONot scored532.375+2.1%
Putnam County, MONot scored739.160−3.0%
Holt County, MONot scored422.9103+0.4%
Schuyler County, MONot scored00.0n/a+3.3%
Knox County, MONot scored17.8297−0.1%
Mercer County, MONot scored17.7296−3.2%
Worth County, MONot scored00.0n/a−2.6%

Markets with fewer than 5 real estate agents and brokers on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many real estate agents and brokers are in Missouri?

Missouri has 6,430 real estate agents and brokers on map listings as of September 2026. 272 of them (4%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 2,550 businesses with payroll classed as offices of real estate agents and brokers in 2023, up 23.6% from 2019.

How much do households in Missouri spend on rent and homeowner costs?

About $34.6B a year, or $13,809 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). For the 6,430 real estate agents and brokers on map listings, housing spending per office is in line with the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in. It is estimated from the incomes of the 2,508,227 households in Missouri and national spending patterns by income.

How does Missouri compare with the U.S. for real estate agents and brokers?

Missouri has 25.6 real estate agents and brokers per 10,000 households, 16% below the U.S. rate of 30.6. The index of housing spending per office is 99, where 100 is the U.S. At the national ratio of real estate agents and brokers to household spending, Missouri would have about 6,353, against 6,430 on map listings. There is one business with payroll in the industry for every 984 households, against one for every 788 across the U.S. The official count rose 23.6% from 2019 to 2023, against +20.1% for the U.S.

Which market in Missouri has the highest market score for real estate agents and brokers?

Among 8 scored metro areas in or partly in Missouri, the Jefferson City metro area scores highest, at 57 (upper middle). Among 18 scored small-town markets in or partly in Missouri, the Kennett area scores highest, at 54 (upper middle). Among 78 scored counties in Missouri, Andrew County scores highest, at 66 (upper middle). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Missouri scores 36 for real estate agents and brokers (lower middle), #43 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Missouri. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.