Real estate · County · Wisconsin
Real estate agents and brokers in Vilas County, WI
The real estate agents and brokers in Vilas County, WI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 25 out of 100: Lower middle
Ranked #2,118 of 2,176 scored counties
#64 of 67 scored counties in Wisconsin
- Listings
- 38
- 2 chain locations (5%)
- Official establishments
- 17
- Businesses with payroll, 2023
- Household spending a year
- $149.2M
- On rent and homeowner costs · $13,386 a household
- Housing spending per listing (U.S. = 100)
- 72
- 28% below the U.S.
- Listings per 10k households
- 34.1
- 11% above the U.S.
- Population, 2025
- 23,761
- +2.9% since 2020
See the real estate agents and brokers around any address in Vilas County
The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Vilas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for real estate agents and brokers in Vilas County is 25 (lower middle), #2,118 of 2,176 scored counties and #64 of 67 scored counties in Wisconsin. That puts it in the bottom quarter of counties.
At $13,386 per household (20% below the U.S. average), households in Vilas County spend about $149.2M a year on rent and homeowner costs. Housing spending per office is 28% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in.
Vilas County has 38 real estate agents and brokers on map listings as of September 2026. 2 of them (5%) are chain locations, against 4% across the U.S. That comes to 34.1 for every 10,000 households, 11% above the U.S. rate of 30.6.
The official count of businesses with payroll classed as offices of real estate agents and brokers in Vilas County was 17 in 2023. That is one for every 656 households, against one for every 788 across the U.S. Between 2020 and 2025, the population of Vilas County grew 2.9%, in step with the U.S. (+3.1%).
How Vilas County compares
The same measures for Wisconsin and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Vilas County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 34.1 | 21.8 | 30.6 |
| Housing spending per listing (U.S. = 100) | 72 | 120 | 100 |
| Households per official establishment | 656 | 1,197 | 788 |
| Official establishment growth, 2019–2023 | n/a | +25.5% | +20.1% |
| Population growth, 2020–2025 | +2.9% | +1.3% | +3.1% |
| Spending per household on rent and homeowner costs | $13,386 | $14,211 | $16,661 |
| Median household income | $68,431 | $77,485 | $80,734 |
| Groundwork market score | 25 | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11 → 17
- Employees, 2023
- 40
- Annual payroll, 2023
- $1.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 382 chain locations
- Listings at the U.S. rate for this spending
- 27The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of real estate agents and brokers in Vilas County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Vilas County
- Population, 2025 estimate
- 23,761+2.9% since 2020
- Households
- 11,147
- Median age
- 53.2
- Homes lived in by their owners
- 84%
- Vehicles per household
- 1.9
- Land area
- 858 sq. mi.
- People per square mile
- 28
- Median household income
- $68,431+45.4% vs. 2015–2019, before inflation
- Average household income
- $88,583
- Median home value
- $300,000
- Jobs located here
- 7,876
- Daytime population
- 22,608Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Vilas County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.
Or open the report at the center of Vilas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate agents and brokers across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for real estate agents and brokers, numbered among those based in Wisconsin, with Vilas County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Trempealeau County, WI | 72 | 7 | 5.6 | 455 | +1.1% | #141 of 2,176 |
| 2Calumet County, WI | 72 | 19 | 8.9 | 305 | +2.9% | #149 of 2,176 |
| 3Pierce County, WI | 71 | 18 | 11.3 | 242 | +3.1% | #178 of 2,176 |
| 4Lafayette County, WI | 66 | 8 | 11.8 | 213 | +5.2% | #328 of 2,176 |
| 5Oconto County, WI | 64 | 15 | 8.9 | 285 | +2.9% | #375 of 2,176 |
| 6Kewaunee County, WI | 64 | 9 | 10.8 | 241 | +1.0% | #381 of 2,176 |
| 7Chippewa County, WI | 64 | 34 | 12.5 | 201 | +1.9% | #387 of 2,176 |
| 8Clark County, WI | 63 | 16 | 12.5 | 197 | +1.2% | #427 of 2,176 |
| 9Dunn County, WI | 63 | 25 | 14.3 | 177 | +1.7% | #434 of 2,176 |
| 10Dodge County, WI | 62 | 44 | 12.3 | 206 | −0.3% | #468 of 2,176 |
| 64Vilas County, WI | 25 | 38 | 34.1 | 72 | +2.9% | #2,118 of 2,176 |
Other business types in Vilas County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate25
- Real estate agents and brokers25
- Property management
- Mortgage brokers and lenders
- Home inspectors
Funeral services
Questions
How many real estate agents and brokers are in Vilas County, WI?
Map listings as of September 2026 show 38 real estate agents and brokers in Vilas County. 2 of them (5%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 17 businesses with payroll classed as offices of real estate agents and brokers in 2023.
How much do households in Vilas County, WI spend on rent and homeowner costs?
About $149.2M a year, or $13,386 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). For the 38 real estate agents and brokers on map listings, housing spending per office is 28% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in. It is estimated from the incomes of the 11,147 households in Vilas County and national spending patterns by income.
How does Vilas County, WI compare with the U.S. for real estate agents and brokers?
Vilas County has 34.1 real estate agents and brokers per 10,000 households, 11% above the U.S. rate of 30.6. The index of housing spending per office is 72, where 100 is the U.S. At the U.S. ratio of real estate agents and brokers to household spending, Vilas County would have about 27, against 38 on map listings. There is one business with payroll in the industry for every 656 households, against one for every 788 across the U.S.
How fast is Vilas County, WI growing?
Population estimates put Vilas County at 23,761 people in 2025, up 2.9% since 2020, in step with the U.S. (+3.1%). It has 11,147 households. Median household income in Vilas County is $68,431, 15% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 45.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Vilas County scores 25 for real estate agents and brokers (lower middle), #2,118 of 2,176 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Vilas County. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate agents and brokers · All 56 business types in Vilas County
Screening a site or an acquisition in Vilas County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Vilas County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.