Market rankings · Wisconsin
Property management companies in Wisconsin
Every metro area, small-town market and county in Wisconsin, ranked by the Groundwork market score for property management companies, with competitor counts and household spending for each.
- Listings
- 630
- 17 chain locations (3%)
- Official establishments
- 959
- +19.3% since 2019
- Household spending a year
- $35.2B
- On rent and homeowner costs
- Listings per 10k households
- 2.5
- 17% below the U.S.
- Housing spending per listing (U.S. = 100)
- 101
- In line with the U.S.
- Rank among states
- #29 of 51
- Market score 47 · Lower middle
A site report maps the property management companies on map listings around any address in Wisconsin by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Wisconsin has 630 property management companies on map listings as of September 2026. 17 of them (3%) are chain locations, against 4% across the U.S. That comes to 2.5 for every 10,000 households, 17% below the U.S. rate of 3.0.
Household spending on rent and homeowner costs in Wisconsin comes to about $35.2B a year: $14,211 per household, 15% below the U.S. average. Housing spending per company is in line with the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money property management companies take in.
The official count of businesses with payroll classed as residential and commercial property managers in Wisconsin was 959 in 2023, up 19.3% from 2019. That is one for every 2,585 households, against one for every 1,638 across the U.S. Across the U.S., the count rose 11.4% over the same years. Since fiscal 2022, 9 SBA-backed loans worth $3.8M have gone to businesses classed as residential and commercial property managers in Wisconsin.
Among the 50 states and DC, Wisconsin ranks #29 for property management companies, with a Groundwork market score of 47 (lower middle). Of the 15 scored metro areas in or partly in Wisconsin, the Appleton metro area scores highest (71). Of the 8 scored small-town markets in or partly in Wisconsin, the Stevens Point-Plover area scores highest (72).
Every market in Wisconsin for property management companies
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Wisconsin, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Appleton, WI | 71 | 15 | 1.5 | 176 | +2.7% | #31 of 374 |
| 2Sheboygan, WI | 61 | 8 | 1.6 | 155 | 0.0% | #85 of 374 |
| 3Fond du Lac, WI | 61 | 7 | 1.6 | 154 | +0.5% | #86 of 374 |
| 4Racine-Mount Pleasant, WI | 61 | 14 | 1.7 | 147 | +0.4% | #88 of 374 |
| 5Oshkosh-Neenah, WI | 52 | 15 | 2.1 | 121 | +1.4% | #164 of 374 |
| 6Janesville-Beloit, WI | 49 | 17 | 2.5 | 98 | +1.7% | #200 of 374 |
| 7Green Bay, WI | 48 | 41 | 3.0 | 85 | +2.5% | #208 of 374 |
| 8Kenosha, WI | 44 | 19 | 2.8 | 94 | −0.4% | #234 of 374 |
| Duluth, MN-WI | 43 | 32 | 2.7 | 93 | +0.2% | #243 of 374 |
| 9Wausau, WI | 43 | 18 | 3.1 | 81 | +1.0% | #244 of 374 |
| Minneapolis-St. Paul-Bloomington, MN-WI | 42 | 445 | 3.0 | 95 | +2.6% | #252 of 374 |
| 10Madison, WI | 39 | 109 | 3.6 | 75 | +4.1% | #279 of 374 |
| 11La Crosse-Onalaska, WI-MN | 37 | 22 | 3.1 | 82 | +0.4% | #295 of 374 |
| 12Milwaukee-Waukesha, WI | 34 | 190 | 2.9 | 90 | 0.0% | #316 of 374 |
| 13Eau Claire, WI | 32 | 33 | 4.6 | 55 | +2.6% | #336 of 374 |
Small-town markets
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Stevens Point-Plover, WI | 72 | 5 | 1.7 | 149 | +2.2% | #16 of 180 |
| 2Watertown-Fort Atkinson, WI | 63 | 7 | 2.0 | 128 | +0.3% | #42 of 180 |
| 3Wisconsin Rapids-Marshfield, WI | 60 | 6 | 1.9 | 129 | −0.2% | #49 of 180 |
| 4Baraboo, WI | 60 | 6 | 2.1 | 118 | +1.3% | #50 of 180 |
| 5Manitowoc, WI | 59 | 8 | 2.3 | 107 | +0.4% | #56 of 180 |
| 6Whitewater-Elkhorn, WI | 53 | 10 | 2.3 | 113 | +0.8% | #80 of 180 |
| 7Menomonie, WI | 35 | 10 | 5.7 | 43 | +1.7% | #148 of 180 |
| 8Sparta, WI | 30 | 7 | 3.8 | 63 | +0.6% | #153 of 180 |
| Beaver Dam, WI | Not scored | 1 | 0.3 | 889 | −0.3% | |
| Marinette, WI-MI | Not scored | 2 | 0.7 | 339 | +0.3% | |
| Platteville, WI | Not scored | 3 | 1.5 | 159 | +0.9% | |
| Rice Lake, WI | Not scored | 1 | 0.5 | 477 | −0.5% | |
| Shawano, WI | Not scored | 0 | 0.0 | n/a | +1.4% | |
| Iron Mountain, MI-WI | Not scored | 1 | 0.7 | 330 | +0.4% |
Counties
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1St. Croix County, WI | 77 | 7 | 1.9 | 154 | +4.7% | #58 of 910 |
| 2Washington County, WI | 68 | 7 | 1.2 | 224 | +1.8% | #152 of 910 |
| 3Portage County, WI | 63 | 5 | 1.7 | 149 | +2.2% | #234 of 910 |
| 4Outagamie County, WI | 61 | 15 | 1.9 | 138 | +2.6% | #275 of 910 |
| 5Sheboygan County, WI | 59 | 8 | 1.6 | 155 | 0.0% | #295 of 910 |
| 6Fond du Lac County, WI | 59 | 7 | 1.6 | 154 | +0.5% | #296 of 910 |
| 7Racine County, WI | 57 | 14 | 1.7 | 147 | +0.4% | #319 of 910 |
| 8Jefferson County, WI | 56 | 7 | 2.0 | 128 | +0.3% | #340 of 910 |
| 9Waukesha County, WI | 55 | 35 | 2.1 | 141 | +2.4% | #359 of 910 |
| 10Wood County, WI | 53 | 6 | 1.9 | 129 | −0.2% | #385 of 910 |
| 11Sauk County, WI | 53 | 6 | 2.1 | 118 | +1.3% | #390 of 910 |
| 12Manitowoc County, WI | 51 | 8 | 2.3 | 107 | +0.4% | #424 of 910 |
| 13Winnebago County, WI | 49 | 15 | 2.1 | 121 | +1.4% | #455 of 910 |
| 14Walworth County, WI | 47 | 10 | 2.3 | 113 | +0.8% | #490 of 910 |
| 15Rock County, WI | 47 | 17 | 2.5 | 98 | +1.7% | #493 of 910 |
| 16Ozaukee County, WI | 46 | 11 | 2.9 | 100 | +3.0% | #513 of 910 |
| 17Douglas County, WI | 44 | 5 | 2.6 | 94 | −0.8% | #552 of 910 |
| 18Marathon County, WI | 44 | 18 | 3.1 | 81 | +1.0% | #559 of 910 |
| 19Brown County, WI | 44 | 38 | 3.4 | 75 | +2.6% | #562 of 910 |
| 20Kenosha County, WI | 43 | 19 | 2.8 | 94 | −0.4% | #577 of 910 |
| 21Dane County, WI | 36 | 107 | 4.3 | 65 | +4.9% | #688 of 910 |
| 22Oneida County, WI | 33 | 5 | 2.9 | 85 | +0.7% | #735 of 910 |
| 23La Crosse County, WI | 33 | 17 | 3.3 | 76 | +0.3% | #740 of 910 |
| 24Dunn County, WI | 31 | 10 | 5.7 | 43 | +1.7% | #781 of 910 |
| 25Eau Claire County, WI | 25 | 29 | 6.5 | 39 | +3.0% | #847 of 910 |
Show all 72 counties
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Milwaukee County, WI | 23 | 137 | 3.5 | 69 | −1.5% | #857 of 910 |
| 27Monroe County, WI | 19 | 7 | 3.8 | 63 | +0.6% | #879 of 910 |
| Dodge County, WI | Not scored | 1 | 0.3 | 889 | −0.3% | |
| Chippewa County, WI | Not scored | 4 | 1.5 | 168 | +1.9% | |
| Columbia County, WI | Not scored | 1 | 0.4 | 633 | −0.7% | |
| Calumet County, WI | Not scored | 0 | 0.0 | n/a | +2.9% | |
| Grant County, WI | Not scored | 3 | 1.5 | 159 | +0.9% | |
| Waupaca County, WI | Not scored | 4 | 1.8 | 137 | −0.6% | |
| Barron County, WI | Not scored | 1 | 0.5 | 477 | −0.5% | |
| Polk County, WI | Not scored | 1 | 0.5 | 493 | +1.7% | |
| Pierce County, WI | Not scored | 4 | 2.5 | 107 | +3.1% | |
| Marinette County, WI | Not scored | 2 | 1.0 | 223 | +1.6% | |
| Shawano County, WI | Not scored | 0 | 0.0 | n/a | +1.7% | |
| Oconto County, WI | Not scored | 1 | 0.6 | 420 | +2.9% | |
| Green County, WI | Not scored | 1 | 0.6 | 405 | +0.5% | |
| Clark County, WI | Not scored | 0 | 0.0 | n/a | +1.2% | |
| Vernon County, WI | Not scored | 2 | 1.6 | 152 | +2.4% | |
| Trempealeau County, WI | Not scored | 1 | 0.8 | 313 | +1.1% | |
| Door County, WI | Not scored | 4 | 2.7 | 95 | +1.6% | |
| Lincoln County, WI | Not scored | 2 | 1.6 | 153 | −0.1% | |
| Juneau County, WI | Not scored | 1 | 0.9 | 256 | −0.5% | |
| Waushara County, WI | Not scored | 1 | 0.9 | 252 | +2.8% | |
| Iowa County, WI | Not scored | 0 | 0.0 | n/a | +1.0% | |
| Vilas County, WI | Not scored | 4 | 3.6 | 67 | +2.9% | |
| Adams County, WI | Not scored | 0 | 0.0 | n/a | +5.2% | |
| Jackson County, WI | Not scored | 0 | 0.0 | n/a | −0.5% | |
| Kewaunee County, WI | Not scored | 2 | 2.4 | 106 | +1.0% | |
| Taylor County, WI | Not scored | 0 | 0.0 | n/a | +0.9% | |
| Langlade County, WI | Not scored | 1 | 1.1 | 201 | +0.4% | |
| Green Lake County, WI | Not scored | 2 | 2.4 | 100 | +1.5% | |
| Sawyer County, WI | Not scored | 4 | 4.5 | 51 | +4.0% | |
| Richland County, WI | Not scored | 2 | 2.8 | 86 | −1.4% | |
| Lafayette County, WI | Not scored | 0 | 0.0 | n/a | +5.2% | |
| Burnett County, WI | Not scored | 1 | 1.4 | 170 | +3.9% | |
| Washburn County, WI | Not scored | 0 | 0.0 | n/a | +2.8% | |
| Bayfield County, WI | Not scored | 3 | 4.0 | 60 | +3.4% | |
| Ashland County, WI | Not scored | 0 | 0.0 | n/a | +1.1% | |
| Crawford County, WI | Not scored | 1 | 1.5 | 156 | −1.1% | |
| Marquette County, WI | Not scored | 1 | 1.4 | 164 | +2.1% | |
| Rusk County, WI | Not scored | 1 | 1.6 | 145 | −0.2% | |
| Price County, WI | Not scored | 2 | 3.1 | 75 | −0.3% | |
| Buffalo County, WI | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Forest County, WI | Not scored | 1 | 2.5 | 92 | +4.4% | |
| Pepin County, WI | Not scored | 0 | 0.0 | n/a | +2.2% | |
| Iron County, WI | Not scored | 1 | 3.2 | 71 | −0.3% | |
| Florence County, WI | Not scored | 0 | 0.0 | n/a | +4.0% | |
| Menominee County, WI | Not scored | 0 | 0.0 | n/a | −1.4% |
Markets with fewer than 5 property management companies on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many property management companies are in Wisconsin?
Map listings as of September 2026 show 630 property management companies in Wisconsin. 17 of them (3%) are chain locations. The listings count property management companies. Official counts show 959 businesses with payroll classed as residential and commercial property managers in 2023, up 19.3% from 2019.
How much do households in Wisconsin spend on rent and homeowner costs?
About $35.2B a year, or $14,211 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). For the 630 property management companies on map listings, housing spending per company is in line with the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money property management companies take in. It is estimated from the incomes of the 2,479,480 households in Wisconsin and national spending patterns by income.
How does Wisconsin compare with the U.S. for property management companies?
Wisconsin has 2.5 property management companies per 10,000 households, 17% below the U.S. rate of 3.0. The index of housing spending per company is 101, where 100 is the U.S. At the U.S. ratio of property management companies to household spending, Wisconsin would have about 634, against 630 on map listings. There is one business with payroll in the industry for every 2,585 households, against one for every 1,638 across the U.S. The official count rose 19.3% from 2019 to 2023, against +11.4% for the U.S.
Which market in Wisconsin has the highest market score for property management companies?
Among 15 scored metro areas in or partly in Wisconsin, the Appleton metro area scores highest, at 71 (upper middle). Among 8 scored small-town markets in or partly in Wisconsin, the Stevens Point-Plover area scores highest, at 72 (upper middle). Among 27 scored counties in Wisconsin, St. Croix County scores highest, at 77 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wisconsin scores 47 for property management companies (lower middle), #29 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wisconsin. It maps the property management companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for property management companies across the U.S. · All business types in Wisconsin
Related business types in Wisconsin
- Real estate6,873 listings
- Real estate agents and brokers5,408 listings
- Mortgage brokers and lenders696 listings
- Home inspectors139 listings
Screening a site or an acquisition in Wisconsin?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.