Real estate · Small-town market · Wisconsin
Real estate agents and brokers in the Watertown-Fort Atkinson, WI area
How the Watertown-Fort Atkinson, WI area compares with other small-town markets and the U.S. for real estate agents and brokers: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 44 out of 100: Lower middle
Ranked #339 of 533 scored small-town markets
#10 of 13 scored small-town markets based in Wisconsin
- Listings
- 66
- 3 chain locations (5%)
- Official establishments
- 28
- +33.3% since 2019
- Household spending a year
- $496.1M
- On rent and homeowner costs · $14,225 a household
- Housing spending per listing (U.S. = 100)
- 138
- 38% above the U.S.
- Listings per 10k households
- 18.9
- 38% below the U.S.
- Population, 2025
- 86,505
- +0.3% since 2020
See the real estate agents and brokers around any address in the Watertown-Fort Atkinson area
The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Watertown-Fort Atkinson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 66 real estate agents and brokers in the Watertown-Fort Atkinson area. Of those, 3 are chain locations, or 5%, against 4% across the U.S. That comes to 18.9 for every 10,000 households, 38% below the U.S. rate of 30.6.
Household spending on rent and homeowner costs in the Watertown-Fort Atkinson area comes to about $496.1M a year: $14,225 per household, 15% below the U.S. average. Housing spending per office is 38% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in.
The official count of businesses with payroll classed as offices of real estate agents and brokers in the Watertown-Fort Atkinson area was 28 in 2023, up 33.3% from 2019. That is one for every 1,245 households, against one for every 788 across the U.S.
Population estimates put the population change in the Watertown-Fort Atkinson area from 2020 to 2025 at +0.3%, slower than the U.S. (+3.1%). For real estate agents and brokers, the Watertown-Fort Atkinson area has a Groundwork market score of 44 (lower middle): #339 of 533 scored small-town markets and #10 of 13 scored small-town markets based in Wisconsin.
How the Watertown-Fort Atkinson area compares
The same measures for Wisconsin and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Watertown-Fort Atkinson area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 18.9 | 21.8 | 30.6 |
| Housing spending per listing (U.S. = 100) | 138 | 120 | 100 |
| Households per official establishment | 1,245 | 1,197 | 788 |
| Official establishment growth, 2019–2023 | +33.3% | +25.5% | +20.1% |
| Population growth, 2020–2025 | +0.3% | +1.3% | +3.1% |
| Spending per household on rent and homeowner costs | $14,225 | $14,211 | $16,661 |
| Median household income | $83,750 | $77,485 | $80,734 |
| Groundwork market score | 44 | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 28+33.3% over the period
- Employees, 2023
- 34
- Annual payroll, 2023
- $1.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 663 chain locations
- Listings at the U.S. rate for this spending
- 91The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of real estate agents and brokers in the Watertown-Fort Atkinson area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Watertown-Fort Atkinson area
- Population, 2025 estimate
- 86,505+0.3% since 2020
- Households
- 34,873
- Median age
- 42.2
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 557 sq. mi.
- People per square mile
- 155
- Median household income
- $83,750+26.3% vs. 2015–2019, before inflation
- Average household income
- $100,082
- Median home value
- $274,100
- Jobs located here
- 34,853
- Daytime population
- 76,557Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Watertown-Fort Atkinson area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.
Or open the report at the center of the Watertown-Fort Atkinson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate agents and brokers across Wisconsin
Every Wisconsin market ranked →The highest-scoring small-town markets in Wisconsin for real estate agents and brokers, numbered among those based in Wisconsin (a market based in another state is listed without a number), with the Watertown-Fort Atkinson area marked.
Top small-town markets in Wisconsin
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Menomonie, WI | 67 | 25 | 14.3 | 177 | +1.7% | #67 of 533 |
| 2Beaver Dam, WI | 65 | 44 | 12.3 | 206 | −0.3% | #79 of 533 |
| 3Manitowoc, WI | 60 | 40 | 11.4 | 217 | +0.4% | #132 of 533 |
| 4Shawano, WI | 60 | 22 | 11.8 | 205 | +1.4% | #133 of 533 |
| Iron Mountain, MI-WI | 57 | 18 | 12.8 | 187 | +0.4% | #168 of 533 |
| 5Platteville, WI | 55 | 33 | 16.5 | 148 | +0.9% | #191 of 533 |
| 6Marinette, WI-MI | 51 | 42 | 14.3 | 165 | +0.3% | #242 of 533 |
| 7Stevens Point-Plover, WI | 51 | 57 | 19.2 | 133 | +2.2% | #249 of 533 |
| 8Rice Lake, WI | 46 | 31 | 15.5 | 157 | −0.5% | #314 of 533 |
| 9Sparta, WI | 46 | 30 | 16.4 | 150 | +0.6% | #317 of 533 |
| 10Watertown-Fort Atkinson, WI | 44 | 66 | 18.9 | 138 | +0.3% | #339 of 533 |
Other business types in the Watertown-Fort Atkinson area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate43
- Real estate agents and brokers44
- Property management63
- Mortgage brokers and lenders59
- Home inspectors
Funeral services
Questions
How many real estate agents and brokers are in the Watertown-Fort Atkinson, WI area?
There are 66 real estate agents and brokers on map listings in the Watertown-Fort Atkinson area as of September 2026. 3 of them (5%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 28 businesses with payroll classed as offices of real estate agents and brokers in 2023, up 33.3% from 2019.
How much do households in the Watertown-Fort Atkinson, WI area spend on rent and homeowner costs?
About $496.1M a year, or $14,225 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). For the 66 real estate agents and brokers on map listings, housing spending per office is 38% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in. It is estimated from the incomes of the 34,873 households in the Watertown-Fort Atkinson area and national spending patterns by income.
How does the Watertown-Fort Atkinson, WI area compare with the U.S. for real estate agents and brokers?
The Watertown-Fort Atkinson area has 18.9 real estate agents and brokers per 10,000 households, 38% below the U.S. rate of 30.6. The index of housing spending per office is 138, where 100 is the U.S. At the national ratio of real estate agents and brokers to household spending, the Watertown-Fort Atkinson area would have about 91, against 66 on map listings. There is one business with payroll in the industry for every 1,245 households, against one for every 788 across the U.S. The official count rose 33.3% from 2019 to 2023, against +20.1% for the U.S.
How fast is the Watertown-Fort Atkinson, WI area growing?
Population estimates put the Watertown-Fort Atkinson area at 86,505 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 34,873 households. The median household income in the Watertown-Fort Atkinson area is $83,750 a year, 4% above the U.S. median of $80,734. That rose 26.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Watertown-Fort Atkinson area scores 44 for real estate agents and brokers (lower middle), #339 of 533 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Watertown-Fort Atkinson area. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate agents and brokers · All 56 business types in the Watertown-Fort Atkinson area
Screening a site or an acquisition in the Watertown-Fort Atkinson area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Watertown-Fort Atkinson area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.