Groundwork

Real estate · County · Wisconsin

Real estate agents and brokers in Outagamie County, WI

How Outagamie County, WI compares with other counties and the U.S. for real estate agents and brokers: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 37 out of 100: Lower middle

Ranked #1,761 of 2,176 scored counties
#50 of 67 scored counties in Wisconsin

Listings
244
16 chain locations (7%)
Official establishments
80
+48.2% since 2019
Household spending a year
$1.2B
On rent and homeowner costs · $14,705 a household
Housing spending per listing (U.S. = 100)
87
13% below the U.S.
Listings per 10k households
31.1
2% above the U.S.
Population, 2025
195,894
+2.6% since 2020

See the real estate agents and brokers around any address in Outagamie County

The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Outagamie County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for real estate agents and brokers in Outagamie County is 37 (lower middle), #1,761 of 2,176 scored counties and #50 of 67 scored counties in Wisconsin. That puts it in the bottom quarter of counties.

As of September 2026, map listings count 244 real estate agents and brokers in Outagamie County. Chain locations make up 7% of them, against 4% across the U.S. That is 31.1 per 10,000 households, 2% above the U.S. rate of 30.6.

Households in Outagamie County spend about $1.2B a year on rent and homeowner costs, or $14,705 per household, 12% below the U.S. average. Housing spending per office is 13% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in.

The official count of businesses with payroll classed as offices of real estate agents and brokers in Outagamie County was 80 in 2023, up 48.2% from 2019. That is one for every 980 households, against one for every 788 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $150K has gone to businesses classed as offices of real estate agents and brokers in Outagamie County. Between 2020 and 2025, the population of Outagamie County grew 2.6%, slower than the U.S. (+3.1%).

How Outagamie County compares

The same measures for Wisconsin and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Real estate agents and brokers in Outagamie County, WI compared with Wisconsin and the U.S.
MeasureOutagamie CountyWisconsinU.S.
Listings per 10k households31.121.830.6
Housing spending per listing (U.S. = 100)87120100
Households per official establishment9801,197788
Official establishment growth, 2019–2023+48.2%+25.5%+20.1%
Population growth, 2020–2025+2.6%+1.3%+3.1%
Spending per household on rent and homeowner costs$14,705$14,211$16,661
Median household income$85,069$77,485$80,734
Groundwork market score3754

Official counts and lending

Businesses

Official establishments, 2019 to 2023
54 → 80+48.2% over the period
Employees, 2023
182
Annual payroll, 2023
$9.1M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
24416 chain locations
Listings at the U.S. rate for this spending
211The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$150K

SBA-backed loans to businesses classed as offices of real estate agents and brokers in Outagamie County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Outagamie County

Population, 2025 estimate
195,894+2.6% since 2020
Households
78,382
Median age
39.8
Homes lived in by their owners
71%
Vehicles per household
1.9
Land area
638 sq. mi.
People per square mile
302
Median household income
$85,069+29.7% vs. 2015–2019, before inflation
Average household income
$114,086
Median home value
$267,300
Jobs located here
112,656
Daytime population
204,040Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Outagamie County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.

Or open the report at the center of Outagamie County. Signed out, you see a blurred preview; on an account, each report is one action.

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Real estate agents and brokers across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for real estate agents and brokers, numbered among those based in Wisconsin, with Outagamie County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for real estate agents and brokers by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Trempealeau County, WI7275.6455+1.1%#141 of 2,176
2Calumet County, WI72198.9305+2.9%#149 of 2,176
3Pierce County, WI711811.3242+3.1%#178 of 2,176
4Lafayette County, WI66811.8213+5.2%#328 of 2,176
5Oconto County, WI64158.9285+2.9%#375 of 2,176
6Kewaunee County, WI64910.8241+1.0%#381 of 2,176
7Chippewa County, WI643412.5201+1.9%#387 of 2,176
8Clark County, WI631612.5197+1.2%#427 of 2,176
9Dunn County, WI632514.3177+1.7%#434 of 2,176
10Dodge County, WI624412.3206−0.3%#468 of 2,176
50Outagamie County, WI3724431.187+2.6%#1,761 of 2,176

Other business types in Outagamie County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many real estate agents and brokers are in Outagamie County, WI?

Outagamie County has 244 real estate agents and brokers on map listings as of September 2026. 16 of them (7%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 80 businesses with payroll classed as offices of real estate agents and brokers in 2023, up 48.2% from 2019.

How much do households in Outagamie County, WI spend on rent and homeowner costs?

About $1.2B a year, or $14,705 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). For the 244 real estate agents and brokers on map listings, housing spending per office is 13% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in. It is estimated from the incomes of the 78,382 households in Outagamie County and national spending patterns by income.

How does Outagamie County, WI compare with the U.S. for real estate agents and brokers?

Outagamie County has 31.1 real estate agents and brokers per 10,000 households, 2% above the U.S. rate of 30.6. The index of housing spending per office is 87, where 100 is the U.S. At the national ratio of real estate agents and brokers to household spending, Outagamie County would have about 211, against 244 on map listings. There is one business with payroll in the industry for every 980 households, against one for every 788 across the U.S. The official count rose 48.2% from 2019 to 2023, against +20.1% for the U.S.

How fast is Outagamie County, WI growing?

Population estimates put Outagamie County at 195,894 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 78,382 households. The median household income in Outagamie County is $85,069 a year, 5% above the U.S. median of $80,734. That rose 29.7% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Outagamie County scores 37 for real estate agents and brokers (lower middle), #1,761 of 2,176 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Outagamie County. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for real estate agents and brokers · All 56 business types in Outagamie County

Screening a site or an acquisition in Outagamie County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Outagamie County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.