Real estate · County · Wisconsin
Real estate agents and brokers in Portage County, WI
The real estate agents and brokers in Portage County, WI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 52 out of 100: Upper middle
Ranked #950 of 2,176 scored counties
#20 of 67 scored counties in Wisconsin
- Listings
- 57
- 5 chain locations (9%)
- Official establishments
- 16
- Businesses with payroll, 2023
- Household spending a year
- $413.9M
- On rent and homeowner costs · $13,947 a household
- Housing spending per listing (U.S. = 100)
- 133
- 33% above the U.S.
- Listings per 10k households
- 19.2
- 37% below the U.S.
- Population, 2025
- 71,943
- +2.2% since 2020
See the real estate agents and brokers around any address in Portage County
The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Portage County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on rent and homeowner costs in Portage County comes to about $413.9M a year: $13,947 per household, 16% below the U.S. average. Housing spending per office is 33% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in.
There are 57 real estate agents and brokers on map listings in Portage County as of September 2026. Chain locations make up 9% of them, against 4% across the U.S. Per 10,000 households, that is 19.2, 37% below the U.S. rate of 30.6.
In 2023, official counts showed 16 businesses with payroll in Portage County classed as offices of real estate agents and brokers. That is one for every 1,855 households, against one for every 788 across the U.S.
Population estimates put the population change in Portage County from 2020 to 2025 at +2.2%, slower than the U.S. (+3.1%). Portage County scores 52 (upper middle) on the Groundwork market score for real estate agents and brokers, ranking #950 of 2,176 scored counties and #20 of 67 scored counties in Wisconsin.
How Portage County compares
The same measures for Wisconsin and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Portage County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 19.2 | 21.8 | 30.6 |
| Housing spending per listing (U.S. = 100) | 133 | 120 | 100 |
| Households per official establishment | 1,855 | 1,197 | 788 |
| Official establishment growth, 2019–2023 | n/a | +25.5% | +20.1% |
| Population growth, 2020–2025 | +2.2% | +1.3% | +3.1% |
| Spending per household on rent and homeowner costs | $13,947 | $14,211 | $16,661 |
| Median household income | $76,070 | $77,485 | $80,734 |
| Groundwork market score | 52 | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11 → 16
- Employees, 2023
- 25
- Annual payroll, 2023
- $1.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 575 chain locations
- Listings at the U.S. rate for this spending
- 76The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of real estate agents and brokers in Portage County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Portage County
- Population, 2025 estimate
- 71,943+2.2% since 2020
- Households
- 29,679
- Median age
- 40.0
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.0
- Land area
- 801 sq. mi.
- People per square mile
- 88
- Median household income
- $76,070+29.3% vs. 2015–2019, before inflation
- Average household income
- $94,142
- Median home value
- $243,100
- Jobs located here
- 33,759
- Daytime population
- 69,944Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Portage County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.
Or open the report at the center of Portage County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate agents and brokers across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for real estate agents and brokers, numbered among those based in Wisconsin, with Portage County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Trempealeau County, WI | 72 | 7 | 5.6 | 455 | +1.1% | #141 of 2,176 |
| 2Calumet County, WI | 72 | 19 | 8.9 | 305 | +2.9% | #149 of 2,176 |
| 3Pierce County, WI | 71 | 18 | 11.3 | 242 | +3.1% | #178 of 2,176 |
| 4Lafayette County, WI | 66 | 8 | 11.8 | 213 | +5.2% | #328 of 2,176 |
| 5Oconto County, WI | 64 | 15 | 8.9 | 285 | +2.9% | #375 of 2,176 |
| 6Kewaunee County, WI | 64 | 9 | 10.8 | 241 | +1.0% | #381 of 2,176 |
| 7Chippewa County, WI | 64 | 34 | 12.5 | 201 | +1.9% | #387 of 2,176 |
| 8Clark County, WI | 63 | 16 | 12.5 | 197 | +1.2% | #427 of 2,176 |
| 9Dunn County, WI | 63 | 25 | 14.3 | 177 | +1.7% | #434 of 2,176 |
| 10Dodge County, WI | 62 | 44 | 12.3 | 206 | −0.3% | #468 of 2,176 |
| 20Portage County, WI | 52 | 57 | 19.2 | 133 | +2.2% | #950 of 2,176 |
Other business types in Portage County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate52
- Real estate agents and brokers52
- Property management63
- Mortgage brokers and lenders
- Home inspectors
Funeral services
Questions
How many real estate agents and brokers are in Portage County, WI?
As of September 2026, map listings count 57 real estate agents and brokers in Portage County. 5 of them (9%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 16 businesses with payroll classed as offices of real estate agents and brokers in 2023.
How much do households in Portage County, WI spend on rent and homeowner costs?
About $413.9M a year, or $13,947 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). For the 57 real estate agents and brokers on map listings, housing spending per office is 33% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in. It is estimated from the incomes of the 29,679 households in Portage County and national spending patterns by income.
How does Portage County, WI compare with the U.S. for real estate agents and brokers?
Portage County has 19.2 real estate agents and brokers per 10,000 households, 37% below the U.S. rate of 30.6. The index of housing spending per office is 133, where 100 is the U.S. At the U.S. ratio of real estate agents and brokers to household spending, Portage County would have about 76, against 57 on map listings. There is one business with payroll in the industry for every 1,855 households, against one for every 788 across the U.S.
How fast is Portage County, WI growing?
Population estimates put Portage County at 71,943 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 29,679 households. Median household income in Portage County is $76,070, 6% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Portage County scores 52 for real estate agents and brokers (upper middle), #950 of 2,176 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Portage County. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate agents and brokers · All 56 business types in Portage County
Screening a site or an acquisition in Portage County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Portage County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.